Holly Rohleder

Experience

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  Multiple Companies

  Jan 2003 - Dec 2016

  Marketing Consultant

  Directed marketing strategy and executed projects for diverse set of clients. Created print and digital collateral including advertisements, newsletters, brochures, fliers, logos and other publishing and design projects. Assisted clients with event planning, execution and evaluation. Specialized in healthcare areas, including health IT, revenue cycle management, compliance and regulations and vendor management.

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  APS - Jointly owned by Kansas Hospital Association and Missouri Hospital Association

  Oct 2010 - Dec 2016

  Marketing Director

  Developed and implemented marketing and communications strategy to support growth of APS. Worked with APS, Kansas Hospital Association and Missouri Hospital Association leadership to serve hospital membership and market APS contracts, services and staffing program to urban and community hospitals. Collaborated with hospitals to help them maximize supply chain for cost reduction using thousands of local and national contracts. Led APS re-brand project and implementation of a custom CRM system.

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  Waystar

  Jan 2017 - Mar 2021

  Oversaw Waystar’s marketing program for health system market. Worked closely with commercialization team to identify, plan and execute multi-channel, fully integrated campaigns to clients and prospects. Managed association and paid trade relationships to maximize thought leadership, brand awareness and product promotions. Collaborated with sales intelligence team to identify and segment client and prospect opportunities, then assisted in developing sales outreach programs for optimal marketing campaign performance. Show less

  • Marketing Director

    Oct 2020 - Mar 2021

  • Marketing Director

    Oct 2018 - Sept 2020

  • Content Marketing Manager

    Jan 2017 - Oct 2018
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  Accuity

  Mar 2021 - Mar 2022

  Head of Marketing

  Led the development and execution of Accuity’s marketing programs to attract and retain multi-hospital health system clients. Worked closely with sales, physician and Clinical Documentation Improvement teams to nurture prospects through a complex sales process. Partnered with industry associations to build thought leadership and brand awareness initiatives. Managed relationships with healthcare trade publications to maximize public relations and advertising opportunities. Fostered and maintained relationships with strategic and channel partners. Additional responsibilities included social media, marketing automation, event and trade show management, website development, content strategy, and product marketing/GTM strategy. Show less

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  Measurabl

  Mar 2022 - Feb 2023

  Marketing Director

  Developed and implemented product-led marketing strategies for Measurabl’s three ESG technology products, data product line and professional services offering. Led demand generation, product marketing and creative teams. Worked closely with product and global sales leadership to plan and execute product and solution-led marketing and creative initiatives targeting the commercial real estate industry in North America and Europe.

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  The PromptCare Companies

  Feb 2023 - now

  Vice President Marketing

  Work collaboratively with the sales, operations, and clinical teams to market PromptCare's exceptional services to patients with complex and rare health conditions. Lead marketing team responsible for brand awareness, sales collateral, website, advertising, social media, public relations, and internal communications.