Paul Nicolas Laxa

Experience

• 

  Art Inc.

  Jan 2004 - May 2005

  Graphic Designer, Production Assistant

  • Developed artworks from concept to delivery on all external communication campaigns (ATL & BTL)• Trained as Production Assistant during video production shoot

• 

  Designhub

  May 2005 - Mar 2008

  General Manager, Video Producer

  • Managed and supported clients' needs for various creative requirements on Print, Web and Videos• Supervised end-to-end creative and production development, including project concept and script development, timeline, budget, research, and pre and post-production.

• 

  Sitel

  Mar 2008 - Jun 2009

  Multimedia Specialist

  • Developed artworks from concept to delivery on all external communication campaigns (ATL & BTL)• Managed all creative requirements with all business units for all internal campaigns

• 

  Bupa Arabia

  Jul 2009 - Jun 2023

  Working with the Global Brand Steering Committee, I was the primary liaison for KSA on all brand development and execution for Bupa Arabia. I directed the overall creative delivery and execution, ensuring project and budget requirements were met.• Led the rollout of the local brand identity development in Saudi Arabia, and presented quarterly updates to the Global Brand Steering Committee on marketing initiatives, campaigns, and activities.• Created brand guidelines, policies, and service level agreements (SLAs). Additionally, I collaborated with the legal and compliance team to ensure all trademarks are legally compliant to mitigate all relevant risks.• Led maintaining brand guidelines and visual consistency across all channels and cross-functional stakeholders while conducting workshops with relevant internal and external stakeholders to ensure alignment and understanding of the developing brand standards.• Supervised and guided a team of 3 in-house creative designers on all the Marketing and cross-functional requirements, always ensuring high-quality execution and delivery. Show less

  • Senior Executive Manager - Branding

    Jul 2022 - Jun 2023

  • Manager - Branding

    Feb 2015 - Jun 2022

  • Senior Officer - Graphic Design

    Jul 2009 - Jan 2015
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  Cool Inc

  Jun 2023 - now

  Senior Manager - Creative and Production

  I led a full-service in-house design team responsible for meeting the creative and production needs across all business verticals, including 21 Food & Beverage brands, Catering & Events, and Tourism Services.• Managed the delivery and report of the email newsletters through the CRM system (Klaviyo)• Facilitated the creation and update of the restaurant’s digital visual menu via QLUB• Organized and maintained all digital assets through the DAM portal (Bynder)• Upheld brand compliance across all business verticals• Coordinated with Procurement and production vendors to maintain execution and quality to its highest standards• Conducted proper work process efficiency by streamlining projects through a ticketing system portal with project trackers Show less