Kristopher Shofner

Experience

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  Glazer's Distributors

  Sept 2006 - Apr 2007

  Sales Trainee- Domaines and Estates

  My primary job in this role was to handle the merchandising and inventory management in D&E accounts for Glazer's brands. I also assisted in running tastings and other customer interaction events.

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  Southern Glazer's Wine & Spirits

  Apr 2007 - Aug 2022

  In this position I served as the chain account manager for Texas convenience chains. Presented and managed set schematics and promotional opportunities to state-wide chain account buyers. I established and maintained strong business relationships with ownership and management of my assigned chains. I worked to manage and balance multiple supplier priorities and relationships within the competitive category. In this role I also assisted in training sales representatives through market work-withs. In chains not covered by our dedicated Category Management team I served as the primary Category Manager for planogram creation and data ratification. Show less In the role of Key Account Manager I served as the primary point of contact to two state-wide liquor chains for the Pinnacle sales division. I created and managed programming to these chains in support of the state-wide goals. I managed sales, distribution, and merchandising standards for my designated portfolio. I established and maintained a strong business relationship with the owners and managers of the Western Beverage and Gabriel's chains. I managed multiple supplier priorities and relationships while competing within the designated categories. In this role I also assisted in goal planning for sales representatives in the San Antonio market. Show less In this role I managed the sales, distribution, and merchandising standards of the Pinnacle Fine Wine Portfolio. I also served as the District Sales Manager for a sales team calling on a local liquor chain. My primary role was to assist the local sales team to sell, merchandise, and market the brands designated in the Fine Wine portfolio within the accounts designated as "Fine Wine Universe". I was the primary "owner" of the sales numbers on these brands and was charged with growing their sales and distribution. As a District Manager I also managed the day-to-day business for a sales team of 5 representatives and managed their growth, development, and monthly sales goals. Show less

  • Texas Chain Account Manager

    Oct 2018 - Aug 2022

  • Key Account Manager

    Sept 2016 - Oct 2018

  • District Sales Manager- Fine Wine

    Oct 2012 - Sept 2016

  • Sales Representative

    Apr 2007 - Oct 2012
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  Western Spirits Beverage Company

  Nov 2022 - now

  Area Manager