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Bradley Keen

Bradley Keen

Assistant Director of Sports Marketing and Promotions

Followers of Bradley Keen2000 followers
location of Bradley KeenState College, Pennsylvania, United States

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  • Timeline

  • About me

    Manager Brand Partnerships at Highmark Health

  • Education

    • University of Alabama

      2003 - 2008
      Bachelor of Arts (B.A.) Public Relations, Advertising, and Applied Communication

    • University of Alabama

      2009 - 2010
      Master of Arts (M.A.) Sport Management

  • Experience

    • Middle Tennessee State University

      Jul 2010 - Jan 2011
      Assistant Director of Sports Marketing and Promotions

      Provide oversight for all marketing efforts for Football, Men's and Women's Basketball and Baseball.

    • Vanderbilt University

      Jan 2011 - Aug 2012
      Assistant Director of Sales and Sports Marketing

      Provide oversight for all marketing efforts for the Commodore Football and Baseball programs, provided additional oversight of marketing internship program.

    • Wake Forest University

      Aug 2012 - Aug 2014
      Director of Sports Marketing

      Provide oversight for the day-to-day operations of the sports marketing department, additional responsibilities include oversight for all marketing, promotion, advertising and game day productions for Wake Forest Football and Men's Basketball.

    • Penn State University

      Aug 2014 - Jun 2018
      Assistant Atheltic Director for Marketing

      Provide oversight of all marketing and promotions initiatives for Penn State’s broad-based and highly successful 31-sport athletic program. Work directly with Coach James Franklin’s football program in a variety of areas, including ticketing, branding and gameday fan experience. Additional responsibilities include providing administrative oversight for the Penn State Blue Band, Penn State Cheer, and Lionettes Dance Team.

    • Learfield IMG College

      Jul 2018 - Oct 2022
      Penn State Sports Properties - Senior Manager Business Development

      Learfield/IMG College is the exclusive marketing and multi-media rights partner for Pennsylvania State University, creating customized programs which allow our partners to leverage affinity for the university and its athletic programs into business growth. Current scope of responsibilities include and are not limited to serving clients in the business-to-business, consumer, government, and non-profit sectors, by providing an array of solutions; including regional brand enhancement and exposure, exclusive events and experiences, promotions, community relations, employee recruitment, and hospitality. Show less

    • Penn State University

      Jan 2022 - now
      Adjunct Instructor - RPTM 410 (Marketing of Recreation Services)

    • Highmark Health

      Nov 2022 - now
      Manager Brand Partnerships

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Bradley Keen
      National Association of Collegiate Marketing Administrators (NACMA) “Best Of” award winners for the following categories: - 2015 - 16 NACMA - Single Day Attendance Promotion - GOLD (Penn State)2015 - 16 NACMA - Promotional Schedule Poster - SILVER (Penn State)2014 - 15 NACMA - Season Ticket Sales Campaign - GOLD (Wake Forest)2013 - 14 NACMA - Season Ticket Sales Campaign - BRONZE (Wake Forest)2013 - 14 NACMA - Sales Piece - BRONZE (Wake Forest)2012 - 13 NACMA - Sales Piece - SILVER (Wake Forest)