Catalina Stancescu

Experience

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  OMV Petrom

  Jul 2013 - Sept 2013

  “Open 4U” – Internship Program participant, IT Business Unit

  Gathering, analysis and interpretation of IT KPIs (collect data, contact different responsible for data, computation of the data collected) - quantitative and qualitative statistical reports for specific projects and business requirements;Create reports templates, process different sets of IT projects KPIs data to deliver special reports as base for project decision making;Provide support in CRM /CFS (Customer Relationship Management / Customer Feedback Satisfaction) project implementation in OMV Petrom Marketing - by analyzing business requirements, create documentation, support in testing phase and specific reports delivery;Monthly Refining Services department and TAS department - KPI analysis and reporting for incident management, change management, supplier orders;Provide support to the team project in different area of the organization, on demand of the direct line manager by delivering final reports related to the result of the requested analysis (power point presentation / graphics / tables, etc.);Involvement in solving problems in professional defined contexts, performing business analysis, using modern computer technology, information processing and accessing the database specific to the activities of professional organizational structures; Show less

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  GAN MOBILE SRL

  Oct 2013 - Sept 2014

  Junior Analyst

  Computerize the records;Update and maintain Excel based reports;Update and maintain Excel database;Update and maintain internal staff contact lists;Various tasks that involve creating centralized situations for Transport department;Filling in monthly/weekly reports (or by request);Filling in documents;Maintaining the documents organized;Gather, analyze and interpret of transport data;Centralization and normalization of data for analysis;Create reporting templates for weekly and monthly use;Creation of ad-hoc reports;Solving problems in a professional defined context, performing business analysis, using computer technology, information processing and accessing the database for specific activities; Show less

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  RADCOM S.R.L. (Romania)

  Sept 2014 - Sept 2020

  Responsible for the development of company e-commerce platform and for the implementation of e-marketing campaigns organized or achieving final scope of growing sales;Manage internal and external resources in achieving the project’s objectives;Ensure project stakeholder management and communication;Handling and solving incidents, requests and problems based on priorities by maintaining the service delivery level within the agreed SLAs and KPIs;Analyze and monitor online sales, end user journeys, understand main drivers of customer engagement and improve use experience overall;Research industry best practices and guidelines by studying leading e-commerce websites design/structure (button location and color, home page structure, menu position, banner area to differentiate from competitors) and implementation for site optimization;Implement changes based on new business requests to improve the IT application performance and services;Support the development of processes, work procedures and solutions to optimize own activity as well as on team level;Search suppliers and offers, bidding suppliers, negotiate and finalize the contracts with the online store suppliers;Providing regular competition reports;Manage Monthly promotion budget management used for Facebook Ads, Google AdWords, blog articles, articles and banners on sites of interest, online media articles, creating online special offers together with partner suppliers;Google Analytics experience: client segmentation, client demographics analytics, internal reports design and implementation, web page analytics, web page traffic analysis, shopping behavior, ad-hoc analysis, generating reports outside of standard provided templates, interpretation and understanding of both standard and custom reports used in making data driven decisions and strategy, performance analytics done by monitoring specific target based reports; Show less Providing support for the online store (www.deprinromania.ro) project implementation in time, budget and requested quality;Ensure that a proper documentation of the system implementation and the running maintenance, are being organized and delivered;Analyze the business process, understanding business requirements, collecting and delivering functional specifications based on business requirements and implementing them into the system together with developer team;Support in managing the solution’s providers contracts;Create promotional campaigns for the online store, content upload in the web platform of the online store;Support internal users and partners in the use of the system by providing necessary training and advice;Promoting site by: website enrolment on business directories, drive sales via the distribution of vouchers (voucher design and editing done in Gimp, voucher code generation and voucher registration in the web interface), organizing Facebook contests to boost awareness;Adapt the site design, to match yearly events such as holidays, sales, promotions, national day;Manage the store’s Facebook page: post timing, post editing, contests organization, customer support;Work with GIMP Photo Editor for increasing the products’ images quality; Show less

  • Online Shop Manager

    Sept 2017 - Sept 2020

  • Marketing Specialist

    Sept 2014 - Sept 2017
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  Niran Co Products SRL

  Sept 2020 - Jun 2021

  Ecommerce Manager

  Responsible for the development of company e-commerce platform & CRM program and for the implementation of e-marketing campaigns organized with the local partners with the final scope of growing sales;Active participation in building the strategy and development plans for company’s e-commerce platform (strategical, technological and commercial management);Managing aspects of e-commerce sales and marketing including: advertising and traffic acquisition campaigns, Google Analytics, social media campaigns, CRM – database segmentation, clients profiling;Analyze the efficiency of online marketing initiatives leads and the increase of conversion rate;Prepare monthly metrics and visual report – Overview online offers and campaigns, e-tail animation;Providing regular competition reports, including grey market activities;Own & suppliers websites management: responsible of managing proper implementation of brand imagery updates, product visuals, description, animations, testing website functionality;Ensure products and offers are correct and up-to-date at all times;Maintain website content updated and in line with trading at all time;Propose and implement tactical offers to support specific actions;Monitoring product reviews for Company brands;Support in implementation of the online trade plan with all retailer partners; Show less

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  Regina Maria, Reteaua de sanatate

  Jun 2021 - now

  Perform stakeholder management throughout the entire project life cycle, being able to understand and adapt to different types of roles and stakeholders;Understand and analyze internal stakeholders’ needs and issues with the purpose of transforming them into solutions, based on process recommendations;Recommend appropriate solutions based on internal stakeholder needs, by also considering the impact on the existing IT landscape;Promote a collaborative environment to understand and capture the needs from many stakeholders;Act as the main responsible for capturing, analyzing and managing the functional and non-functional requirements;Responsible for sprint/release coordination, maintaining projects plans, milestones, schedules, issues lists, developing status reports to update key stakeholders on project progress;Facilitate effective communication between various organizational units, either internal or external;Ensure that requirements are understood by development and testing teams;Prepare Business Requirements Specifications, Functional Specifications, Non-Functional Specifications, Monitoring and usage reports after go-live, User manuals, Support Manuals depending on the project phase or needs;Understand, edit, create, manipulate and interrogate data by using tools related to assigned projects (AI platform for chatbot design and development, Microsoft Dynamics 365, internal databases, Qlik Sense, various number of software applications designed for healthcare sector, Postman API);Ensure continuous business assistance for stakeholders and interested parties: presentations and demos, Verification & Validation, Implementation & Support to ensure that the initially business requirements are addressed as expected;Propose process improvements. Show less

  • IT Project Manager

    Sept 2023 - now

  • Senior Software Applications Analyst

    Jun 2021 - now