Wendy Moroze

Experience

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  Euro RSCG; DKB & Partners

  Sept 2003 - May 2008

  Agency Experience

  • Created comprehensive media plans for clients tailored to their objectives, budget, and target audience.• Developed media schedules and presented media proposals and POVs to clients.• Collaborated with clients and external agencies on print, direct mail, email and tv campaigns.• Managed client’s media budget and negotiated and executed buying contracts with media vendors.• Clients: Pizza Hut, Blue Cross Blue Shield, Pascack Valley Hospital, Meadowlands Racetrack

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  Party City

  Jul 2010 - Mar 2021

  Director, Advertising / Marketing Manager

  • Led holistic multi-channel marketing and advertising strategy for a national consumer products retailer valued at $760M with over 800 stores spanning North America. • Transformed Party City’s advertising approach during 11-year tenure by introducing and prioritizing digital advertising and launching a full-funnel integrated approach to advertising. • Collaborated with agency partners to develop targeted advertising campaigns across digital (social media, paid search, email, display ads), grassroots, event, TV, radio, and print.• Oversaw the full life cycle of and project timeline for marketing projects, including negotiating contracts, communicating business objectives, engaging internal stakeholders, distribution, and printing. • Identified and forged co-branded partnerships with strategically aligned companies, such as Disney, Nickelodeon, i-Heart Radio, Buzzfeed, Madison Square Garden, Radio City, and various sports teams. • Developed agency partner relationships and assessed agency performance on a project & quarterly basis. • Managed $43M+ media budget, media allocation and quarterly and annual reporting process; Leveraged project data in real time to pivot allocation to maximize impact of media spend. • Established and measured KPIs for campaigns and partnerships through weekly calls assessing impact. • Partnered with PR firm and organic social firm on branding and social media alignment. • Trained, supervised and fostered professional development of 2 direct reports in the marketing department. Show less

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  Spencer's

  Sept 2021 - Mar 2022

  Freelance Senior Marketing Manager
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  CAM Millwork

  May 2023 - Jan 2024

  Accounting and Payroll Manager
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  Scandinavian Tobacco Group

  Feb 2024 - now

  Promotions Specialist