Krisha Chadda

Experience

• 

  The Label Life

  May 2017 - Jun 2017

  Content Intern

  • Assisted the art director and styling team in curation of various outfits, accessories and themed styles; concluding in the final photoshoots• Conceptualized social media posts (Instagram and Pinterest); executed necessary phone videography and photography• Developed MS Excel based comparison statements for product offerings with respect to competitor brands• Ideation of themed collection; makeup, nail art, apparels and accessories. Resulting in 3 collections being published

• 

  Chefling India

  Jan 2021 - Jan 2022

  Brand Manager

  • Monitored outreach operations and collaborations with social influencers, food bloggers and professional chefs• Assisted (business owner) in new product curation and conducted feasibility studies• Oversaw end to end logistic operations; order processing and inventory management• Converted 70+ sales enquiries

• 

  No Nasties

  Feb 2023 - now

  Social Media Manager

  • Planned the posting schedule, increasing the posting frequency from two times a week to daily • Conceptualised and established a weekly theme for stories, reels and posts, resulting in a 2x increase in customer engagement• Designed 100+ reels, increasing the follower count by 2000 month over month • Directed videos for reel content, which were promoted across Facebook and Instagram• Conducted extensive market research to create and publish captions and hashtags • Analysed customer engagement, content and timing to effectively boost ads for maximum viewership• Corresponded with all the followers through comments, quick responses to messages, thus establishing social trust Show less

• 

  ELLE Magazine

  Apr 2023 - now

  Social Media Consultant

  • Conceptualised and published five reels to promote the brand’s new collection launch• Increased reel viewership by ~60% over two reels, with the latest reel having 1,54,000 views