Pam L.

Pam L.

Account Executive

Followers of Pam L.685 followers
location of Pam L.City of Cape Town, Western Cape, South Africa

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  • Timeline

  • About me

    Digital Communications Strategist and Social Media Specialist Social Media Paid Manager

  • Education

    • Glenvista High School

      2000 - 2004

      Activities and Societies: Debating Public Speaking Drama Club Afrikaans Redenaars Eistedfodd (Poetry recital and public speaking) Completed High School

    • AAA School of Advertising

      2005 - 2008
      Diploma Intergrated marketing and communication

      Integrated Marketing and Communications

  • Experience

    • Wunderman

      Jan 2008 - Jul 2009
      Account Executive

      Managing clients day to day expectations.Taking client briefs and briefing internallyManaging mailers and print ads for various clients

    • EOH Digital

      Aug 2009 - Oct 2014
      Social Media Manager

      Managed Day to Day social media and digital media strategy for top automotive and luxury clients.Daily community management Monthly Schedule and content development for brands and clients Monthly reporting and insights analytics for social media activities and social media buying Social Media Buy Strategy and ImplementationsSocial Media and SEO Copy-writing ORM (Online Reputation Management)SEO (Search engine optimization executive)Implemented SEO writing and offline Show less

    • Labstore

      Nov 2014 - Jul 2015
      Social Media and Content Specialist

      Creation of new content for Social Media Brand PagesCreation of Content strategies, brand tone and online social presence plansManagement and ongoing monitoring of Social Media platforms for brand pages Creation and management of Social Media ad campaigns for brand pages and clients Social Media Influencer identification, outreach and recommendationsBlog and content management for brand pages Social Media account set up including: FB, Twitter, YouTube, Instagram, Google +, Pinterest etc. Show less

    • Pernod Ricard

      Aug 2015 - Oct 2020

      Managing and creating the business' digital marketing strategy, its social media strategy and the digital and social media buy strategy. I also manage the Public Relations aspect of the business with SEO and Social Media copy-writing. Managing top line Social Media and Community Management strategies for Pernod Ricard brands in Sub Sahara Africa.I also manage a team of community managers on the ground in our African markets and affiliate offices across the African region.

      • Head of Social Media for Pernod Ricard Sub Sahara Africa

        Oct 2018 - Oct 2020
      • Consumer Activations Manager for Pernod Ricard Nigeria

        Jul 2017 - Oct 2018
      • Social Media Manager for Sub Sahara Africa

        Aug 2015 - Jul 2017
    • Cipla South Africa

      Jan 2021 - Sept 2022
      Digital & E-commerce Manager for OTC Brands

      Digital strategy and implementation for OTC Brands Develop website strategy, SEO and SEM strategy as well as Social media strategy Work with paid media company for always-on paid media strategy for GDN, social and e-commerce contentProduce and Manage podcast as well as promotional material for podcast Content writing, SEO/ SEM/ SMO writingWebsite writing, ad content writingContent copywriter Digital analytics - paid and organic Facilitate Digital Training

    • Adaptive & co

      Oct 2022 - Dec 2022
      Senior Social Media Paid Manager
    • Mukuru

      Feb 2023 - Jun 2023
      Social Media Specialist
    • TCO London

      Jun 2023 - Oct 2024
      Social Media and Paid Manager

      Managing our client's social paid needs and our Magazine partner's social media marketing and paid requirements for Huck Magazine, Sandwich Magazine and Little White Lies Magazine. Fulfilling paid media needs for our clients and branded partnerships.

    • Eduvos

      Jul 2024 - now
      Paid Social Media Manager
  • Licenses & Certifications