
Jeff Elenbaas
Marketing Program Manager

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About me
Sales Leader | Marketing | Entrepreneurial Skills | Product Design | Product Management | Sales Development | Social Media Strategy | Content Development | Customer Engagement | Web Site Analytics | Purchasing
Education

Central Michigan University
1988 - 1992BA MarketingActivities and Societies: Member of the Small Business Institute

Davenport University
2003 - 2006MBA Strategic ManagementFor my MBA capstone I prepared a business plan for a start-up company. I created the marketing plan as well as the company name, Outbound Mobility. See their website at www.outboundmobility.com
Experience

ProLight, Inc
Jan 1995 - Jan 1997Marketing Program Manager
Haworth
Jan 1997 - Jan 2000Product Marketing Analyst
Tennant Company
Apr 2000 - nowA world leader in industrial and commercial floor cleaning solutions marketed under the brand names of Tennant and Nobles. Tennant is an $1 billion publicly-owned company. Visit www.tennantco.comInvolved with all aspects of the selling process for Strategic Account customers who have national or worldwide contracts with the Tennant Company. Partner with Strategic Accounts Managers to maintain and enhance the relationship with the customer. Facilitate the selling process by partnering with internal teams to ensure we are meeting/exceeding customer expectations.Floor Cleaning Machines | Floor Scrubber | Robot Cleaner | Cleaning Equipment | Autonomous Scrubber Show less Nobles is a brand of the Tennant Company. Responsible for a diverse group of marketing activities including: brand and channel management, sales, budgets, enhancing brand equity, pricing, marketing plans, developing new markets, distributor incentive programs (trips and rebates), new product promotions/launches, and direct marketing to end-users. Lead a team of graphic designers. Managed agencies to develop sales tools, catalogs, advertising campaigns, and award-winning tradeshow booths. Visit www.nobles.comMarketing Manager | Brand Development | Brand Strategy | Distribution Strategies | Customer Engagement Show less
Fleet Success Manager
Nov 2021 - nowNational Strategic Account Sales
Jun 2003 - Dec 2022Nobles Brand Marketing Manager
Apr 2000 - Jun 2003

Outbound Mobility, LLC
Jan 2007 - Jan 2011Marketing and Sales ConsultantProvided sales leadership and directional consultation for Outbound Mobility during their start-up phase to gain traction in the marketplace with their unique product and niche market.Developed the business plan and established the company name. Provided product improvement ideas that were implemented. Actively sold several machines for them to help get them established.

Leap Outdoors
May 2016 - nowChief Brand Officer and OwnerLeap Outdoors is a life-style brand in the outdoors industry. The products are geared towards providing an advantage in the hunting segment. The brand was officially launched in 2016 with its first product. The product portfolio is growing and ever-changing. Leap Outdoors is a registered trademark of Leap Sales & Marketing LLC

Hunt 2 Heal
Jan 2022 - nowMember Board of DirectorsHunt 2 Heal is a non-profit organization whose mission is to provide accessible, safe and comfortable outdoor experiences to people with physical disabilities to improve mental health.A barrier free lodge and 640 acres of accessible land provide an outdoor haven for hunting and other outdoor activities that removes many of the barriers to reconnect with nature.
Licenses & Certifications

Google Analytics
Google Website Analytics StrategiesMay 2019
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