Shahzad Farrukh

Experience

• 

  Coca Cola Beverages Pakistan Ltd

  Apr 2000 - Jul 2009

  Marketing Services Executive

  Marketing Services Executive 2006 to 2009Managed trade marketing activities, sales support across company brands. Effective and productive utilization of DME budget managed several company events to strength the brands and increase the company visibility and image. Trade Marketing: Managed trade marketing activities through POS material generation, POS installation, merchandising activities, Space category management at specific stores, Special stalls and planogram creation. Merchandise and install POS at eye catching & intersecting points, Planogram creation as per company brand and pack merchandising principles standards. Store specific space utilization through space category management solutions and applications i.e. JDA software. Trade promotion in shape of product and valueSales to B2B & B2C Incremental sales generate by planning different promotions, install interacting and eye catching points.  Sales planning and management, to ensure the achievement of the monthly targets assigned to the region. Preparation of selling budgets and maintenance of effective financial control.Marketing Budget Plan and execute around 150 to 200 million PKR marketing plan on yearly basis, Proper tracking, execution, documentation and reporting to the management. Plan territory trade and distributor promotions, sampling activities and visibility drives. Event Management: Organized events to strengthen the brands and increase company image.Senior Sales Coordination Officer 2004 to 2006Major Responsibilities & Achievements: Ensuring the accuracy of forecast and subsequent demand planning and supply chain management. Monitoring of sales, according to the given targets. Market survey for competitor’s activities & timely feed back to the management.Sales Coordination Officer 2000 to 2004 Performed Sale Audits. Managed discounts, Credit & Personnel info & record. Show less

• 

  Brit International

  Nov 2010 - Mar 2013

  Business Development Manager

  - Achieving growth and hitting sales targets by successfully managing the sales team- Designing and implementing a strategic business plan that expands company’s customer base and ensure it’s strong presence- Owning recruiting, objectives setting, coaching and performance monitoring of sales representatives- Plan & execute sales promotional campaigns, advertising, tailored text, video content and increase web presence

• 

  Coca-Cola Beverages Pakistan Limited

  Apr 2013 - now

  • Achieve Distributor Primary Target, Maintaining an agreed SKU wise Finished Goods Inventory levels at distributor warehouse, Manage orders & build weekly order forecast. Besides this, manage Stock Orders, Inventory Management & Monthly order Planning.• Supporting the distributors, in recruiting their sales teams along-with improving their skill sets by working closely with Capability Development Team to inculcate awareness regarding Sales, warehousing & Accounts along-with follow-up sessions with DSF ‘’OJT’’ where required.• Preparation of distributor ‘Annual Business Plan’ in consultation with Distributor, TCM, TDDM, RSM, SM. Regular follow up on the agreed initiatives in the plan including infrastructure, Quality of work and market investments.• Analyze & develop distributors to prepare P&L statement along-with ROI analysis and guide the distributor regarding improvement prospects.• Sharing of top KBI’s (load-in, vehicle utilization etc.), suggesting ways for improvements.• Auditing and verifying Distributor’s stock positions, secondary sales & primary sales on quarterly basis.• Identify, develop & enhance Club distributor pool to ensure high standards distributors.•Plan, develop & ensure that distributors’ working standards are as per guidelines provided in the Million, Premium, Classic & Non Club Distributors’ criteria Show less • To assist National Distributor Development Manager in Planning, organizing, and scheduling workload so that these activities are completed accurately and on time. Activities may include preparing documents and presentation materials; screening and responding to incoming correspondence; inquiries,drafting letters and arranging and attending meetings; taking and distributing minutes.• Responsible to keep update records related to distributors reformation,system implementation ,Club distributor etc and audit reports of DA and DDM.• Responsible to provide weekly and monthly reports for all commercial functions & senior managers Liason with other functions to get approvals and support for the execution of distributor related issues.• Responsible for timely uploading distributor wise P&L with the support of DDP team Show less

  • Distribution Business Development Specialist

    Jun 2014 - now

  • Distributor Development Executive

    Apr 2013 - Jun 2014