Britton Smith

Experience

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  Humboldt State University

  Jan 2005 - Jan 2006

  Production Assistant

  Aided in the final stages of design projects, developing promotional and advertising materials to support the goals and objectives of the clients, increase awareness of events and enhance branding of the university.Provided design support for the creation of brochures, event programs, posters, business cards and printed materials for the University. Ensured adherence to the university guidelines for advertising and promotions, participating in planning and development stages with the team. Show less

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  Interamark

  Jul 2006 - Jan 2015

  Creative Designer

  Applied client visions and requirements to conceive ideas and create complete marketing campaigns that included designs for interactive digital media, packaging and user experiences.Interpreted specifications and expectations into accessible and engaging designs and content, leading and collaborating with teams to create strategies for enhancing brand awareness and advertising companies. Managed the creation of multiple projects for corporate videos, tradeshow collateral and company websites.Selected Achievements:• Collaborated on marketing and branding campaigns for key clients that included Cisco, Juniper Networks, Ruckus, SanDisk, Panzura, Alcatel Lucent, Symantec and Verizon.• Identified as the subject matter expert for HubSpot, and selected to train teams and create online marketing tools for others to use internally. Show less

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  Britton Smith Creative

  Oct 2006 - now

  Owner | Creative Director

  Developed and executed a business plan to provide graphic design and marketing services to clients, establishing contact with community and business leaders to generate new opportunities to create designs. Determine the requirements and expectations for each project and plan strategies to provide engaging materials and online designs that foster consensus across all stakeholders. Manage teams of freelance project managers and designers, recruiting creative staff based upon their skills and abilities, and matching teams to client projects that include designing food safety labels, apparel and fashion styles, company signage and postcards.Selected Achievements:• Successfully obtained certification as a marketing vendor for Fortinet and Dell.• Oversee the company’s financials, compiling and verifying accounts, balancing statements and allocating funds from client budgets of up to $20,000. Show less

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  Summers in London

  Jan 2015 - Sept 2017

  Creative Designer

  Co-founded a company dedicated to creating innovative graphic designs, collaborating with marketers, designers, artists and copywriters to develop marketing materials and refine company branding that showcase the client’s vision.Guide projects through every stage, meeting with clients to identify the requirements and set expectations, motivating staff to encourage creativity, and monitoring all stages to ensure adherence to strict budgetary and scheduling constraints. Oversee task completions to ensure visual communications and brand standards are maintained, collaborating on multiple and simultaneous projects like website design, trade show exhibition displays, demand generation collateral and sales presentation materials.Selected Achievements:• Provided creative concept design for multiple projects and marketed services to exponentially increase customer base and profitable income in 2 years.• Maximized ROI by building partnerships with a team of 2-3 freelance designers, providing the supervision and direction to create projects that routinely exceed client expectations. Show less

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  Exact Market

  May 2018 - Oct 2019

  Senior Graphic Designer

  - Create innovative, brand-focused print and digital design solutions- Communicate and coordinate with the brand team and clients to design deliverables including: branding, infographics, presentations, print collateral and web design- Report efficiently and effectively to the VP Strategic Marketing, creative team, traffic manager and clients- Provide guidance, training and feedback to creative team

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  Lastline, Inc.

  Oct 2019 - Jun 2020

  Creative Director

  Collaborated closely with sales and marketing team to rebuild the look, feel and voice of Lastline. Responsible for rebranding all marketing assets including website design, logos, collateral, social media, trade show booths, partner facing materials and all sales, executive and marketing presentations.Produced a cohesive aesthetic identity for the brand and accelerated Lastline's presence in the arena of network security and threat detection.

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  Illusive

  Dec 2020 - Feb 2022

  Senior Creative Designer
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  Synack, Inc.

  Feb 2022 - May 2024

  Senior Graphic Designer

  Created brand driven deliverables including print, collateral, corporate templates, signage for large trade show booths. Developed a spectrum of digital marketing graphics, social media, email, web design and videos.