
Rafael Arruda
Senior Analyst

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About me
Data Analytics Manager at TIM Brasil | Leardership | Management | Business Analytics | Data Scientist | SAS | SQL | Power BI | BI
Education

Universidade Aberta
2018 - 2020Mestrado em Estatística, Matemática e Computação
Ibmec
2008 - 2010Master of Business Administration (MBA)
Data Bootcamp
2017 - 2017Machine Learning
Experience

Oi S.A
Jun 2007 - May 2013Senior AnalystAnálises de comportamento e desvios de tráfego das redes Fixa / Móvel (Voz / Dados) das Regiões I, II e III, na cadeia da Garantia da Recita, nas áreas de: Mediação, Tarifação, Interconexão, Roaming, Co-biling e Prevenção à Fraudes. Gestão dos índices de coleta e mediação de bilhetes (CDR ́s), dos serviços de dados e voz da rede móvel e telefonia. Elaboração de relatórios com os indicadores / metas gerenciais.PMO do projeto Painel da Mediação, com indicadores dos serviços Fixo / Móvel das Regiões I, II e III.Utilização dos bancos de dados Teradata, SQL Server e Oracle, em análises de tráfego.Análise e gestão de indicadores de qualidade dos produtos de voz avançada, em todo o território nacional. Show less

Accenture Brasil
May 2012 - Sept 2013Senior Analysto Mobile network revenue management, focusing on billing and billing revenues, with analysis per cycle. Disclosure of weekly report with the results of the operation.o Data manipulation and project building with SAS Enterprise Guide tool.o Monitoring of the entire revenue chain (end-to-end) Tickets generated by Central, Collection, Mediation, Billing, Co-Billing, Roaming, Anti-Fraud and Billing) in order to address any criticism that impacts the generation of revenue.o Focus on identifying financial losses in the Revenue Assurance (IVA). -------------------------------------------------------------o Gestão da receita da rede móvel, com foco em receita de Tarifação e Faturamento, com análises por ciclo. Divulgação de report semanal com os resultados da operação.o Monitoramento de toda a cadeia de receita (end-to-end) Bilhetes gerados pela Central, Coleta, Mediação, Tarifação, Co-Billing, Roaming, Anti-Fraude e Faturamento), a fim de tratar qualquer crítica que impacte a geração de receita.o Foco em recuperação financeira (IVA). Show less

TIM Brasil
Oct 2013 - nowo Management of the postpaid plans portfolio, and development of new products for the segment.o Construction of management reports and dashboards with performance alarms that meet customer needs and assist in decision making.o Data manipulation and structuring of Adhoc and recurrent analyzes with the SAS Enterprise Guide tool: cluster analysis, data segmentation, macro creation and SAS / SQL programming.o Database structuring (MIS) in order to standardize data and improve analysis performance.o Base management (End-to-end) and GAP analysis in the KPIs of the Postpaid Consumer services: Customer Base / GROSS / Migrations / Churn / Recharge / additional services (Roaming / Travel / Radios), MKT Share, NET Share, Revenue , MOU (Incoming / Outgoing / Onnet / Offnet / LDN / Roaming), BOU, ARPU and monetization.--------------------------------------------------------------o Gestão do portfolio de planos Pós Pago, e desenvolvimento de novos produtos para o segmento.o Construção de relatórios gerenciais e painéis de controle (Dashboards) com alarmes de performance, que atendam às necessidades dos clientes, e auxiliem as tomadas de decisões.o Manipulação de dados e estruturação de análises Adhoc e recorrentes com a ferramenta SAS Enterprise Guide: Análises cluster´s, segmentação de dados, criação de macros e programação em SAS/SQL. o Estruturação de banco de dados (MIS), a fim de padronizar dados e melhorar a performance das análises.o Gestão da base (end-to-end) e análises de GAP´s nos KPI´s dos serviços Consumer Pós Pago: BASE / GROSS / Migrações / Churn / Recarga / serviços adicionais (Roaming / Viagem / Rádios), MKT Share, NET Share, Receita, MOU (Incoming / Outgoing / Onnet / Offnet / LDN / Roaming), BOU, ARPU e rentabilização. Show less
Data Analytics Manager | Sales Intelligence
Mar 2022 - nowData Scientist | Senior Specialist
Jul 2019 - Mar 2022Data Scientist | Marketing Specialist
Oct 2013 - Jun 2019
Licenses & Certifications
- View certificate

STRATEGIC LEADERSHIP
London School of Business AdministrationApr 2024 - View certificate

Innovation Strategy and Leadership
European Institute of Leadership and ManagementOct 2023 - View certificate
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Leadership and Team Development
International Business Management Institute (IBMI)Jul 2023
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