Dustin Postma

Experience

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  Business Link International

  Apr 2005 - Jan 2011

  Marketing Manager & Technical Support Manager

  Technical & Customer Support Manager- Assumes full responsibility for all daily, weekly, and monthly production activities within test and live departments, including leading and motivating team members to meet or exceed production targets, supervising the Technical Support Help Desk personnel, coordinating Help Desk activities and platform testing, as well as designing and structuring the company newsletters and RSS feeds- Maintains website updates, quality lead follow-up from web and phone leads, online live demos, monitoring of a queue of customer orders, and knowledge of the latest broadcasting laws and industry best practices at all timesMarketing | SEO Coordinator- Held accountable for planning and executing an SEO and website overhaul that would build SEO advantages over competitors while creating and implementing form based website to track and follow incoming web leads, as well as controlled website analytics down to the keyword basis and generated weekly and monthly reports to ensure the lead generation effectiveness - Developed dynamic web pages that were keyword driven and implemented the pages on a number of XML based search engines to gain keyword recognition over competitors- Created campaigns for targeted markets, including all print and content which included the creation of a research survey with results, as well as campaigns with Google, Yahoo, and various other Pay-Per-Click campaigns- Oversaw a full campaign budget and proposal for Business Link International and its sister company while collaborating with 3rd party content creation department and creating keywords that would fit our marketing drive lead generation Show less

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  Keene Chrysler Inc.

  Jan 2012 - Dec 2014

  Marketing Operations Director / Owner Loyalty Manager

  •Owner Loyalty Manager - Lead Person on company assessment to meet strict building and process guidelines for Nissan. - The owner loyalty manager is also responsible for all company process and tracking of these processes visually to show that the processes are being handled correctly. •"CRM" Admin “MotoSnap” & Dealer.com•Lead Process design and implementation point person.•Coordinate internet & floor sales activities and work hand in hand with the sales department to ensure proper lead management.•Set sales goals and ensures they are achieved apart from preparing sales forecasts.•Prepare quarterly marketing budget and ensures that the budget is adhered to and make projections of Internet and floor sales revenues based on trending data.•Managing the company’s website to ensure that customer and sales efficiency is improved online.•Design / Conversion Testing “A/B” / Lead Conversion Reporting / Customer Interaction Testing•Inventory Management Coordinator -Pricing - Pictures - Features - Comments - Sold/Receiving•Marketing Material and Design Point Person -Creating Print Advertising / Online VDP Pages / Social Media Docs / Website Material•Business Development, concept to implementation -Creating new and fresh ideas that capitalize on sales•SEM/SEO Analysis for making business decisions. -Report on SEO strategies and compare with Paid Marketing to ensure cost efficiency. -Manage online Paid Advertising. “Google / Bing / Yahoo” Search / Display / Retargeting•Social Media Management, multiple platforms -Implement a new Social Media Strategy March 2012. I am responsible for creating, designing and implementing this strategy across all websites and platforms. •Review and Design Analytic reports and make real business decisions based on data trends. Show less

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  TommyCar Automotive Group

  Jan 2015 - Dec 2015

  Internet & Digital Process Director "Contract"

  • CRM" Power Admin -Create and maintain proper lead management through process and follow-up. -Process mapping to make sure flow of the processes is not interrupted during a change of process. Created complete xml flowchart to ensure visual data for those that do not understand GUI interfaces for design. -Lead Process design and implementation point person. -Coordinate internet & floor sales activities and work hand in hand with the sales department to ensure proper lead management.• Analytics -Admin / Setup and Implementation -Goals and Report Manager -Review and Design Analytic reports and make real business decisions based on data trends. -A/B Testing• Prepare monthly & quarterly marketing budget and ensures that the budget is adhered to and make projections of Internet and floor sales revenues based on trending data.• Inventory Management Coordinator -Manage all Inventory Coordinators to make sure pricing, pictures and descriptions are correct and maintained.• Marketing Material and Design Point Person -Creating Print Advertising / Online VDP Pages / Social Media Docs / Website Material -3rd Party Marketing Management for Sales and Fixed Operations.• Business Development, concept to implementation -Creating new and fresh ideas that capitalize on sales• SEM/SEO Analysis for making business decisions. -Report on SEO strategies and compare with Paid Marketing to ensure cost efficiency. -Manage online Paid Advertising. “Google / Bing / Yahoo” Search / Display / Re-targeting and geo-fencing. 20k monthly budget.• Vendor and 3rd party lead management -Ensure that vendor costs and lead flow is not interrupted. -Meet with vendors to ensure best ROI -Negotiate contracts and monthly fees. Show less

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  MIKES FAMOUS HARLEY DAVIDSON

  Jan 2016 - Aug 2021

  Digital Marketing Manager

  -Creation and implementation of the dealership marketing plan.-Develop and Manage marketing budgets.-Advertising: Radio, TV, Infomercial, Billboard, Print-Internet: Website, Mobile, Retargeting, Social Media, Facebook, Twitter, Instagram, Yelp, Google, --Reputation Management, SEO, SEM-Customer Retention & CSI-BDC-Call Center Management: Tracking, Scripting, In-bound, Out-bound & Lead Source Management.-Events: Planning and Execution for both Onsite and Off Site events.-Analytics Admin and Implementation - Running Reports to ensure all marketing channels are running at optimum levels.-Harley-Davidson MAP policy adherence to all marketing channels. Show less