Chris Parks

Experience

• 

  E&J Gallo Winery

  Jan 1992 - Jan 1996

  Sales Representative/Division Sales Manager/Category Manager
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  Hill's Pet Nutrition

  Jan 1995 - Jan 1999

  Led a 9 person Sales, Merchandisers & Route Delivery team responsible for driving volume and revenue growth in an $100mm region. Territory included independently owned Pet Stores, Veterinary Clinics and National Retail locations • Responsible for the development & volume growth of 40 independently owned Pet Retaiers in a $15mm a year territory. • Developed & implemented yearly business plans, sold monthly sales promotion, solved credit issues & implemented store level merchandising solutions

  • Division Sales Manager

    Jan 1996 - Jan 1999

  • Account Manager

    Jan 1995 - Jan 1996
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  Dr Pepper Snapple Group

  Jan 1999 - Jan 2007

  • Led regional sales team comprised of 7 region sales managers responsible for planning & executing specific national/regional strategies & tactics designed to increase volume, share & distribution of brands in 43mm case territory through the sales forces of a diverse Bottler/Distributor system.• Developed business plans focusing on driving retail distribution, packaging expansion, pricing & improved customer wiring within the largest beverage division at DPSG.• Planned & facilitated promotional calendar, pricing & new item introduction for the Snapple brand portfolio across a network of regional Grocery/Convenience chains.• Developed strategic & tactical objectives for team based on company KPI’s & local Bottler needs. • Managed KPI development, performance management process & career pathing for all members of team • Responsible for Monthly, Quarterly & yearly volume forecasting• Managed Local Marketing Budget of over $20mm & an indirect budget of $220k. عرض أقل

  • Divsion Sales Manager

    Jan 2004 - Jan 2007

  • Category Manager

    Jan 2002 - Jan 2004

  • Region Sales Manager

    Jan 1999 - Jan 2002
• 

  Dr Pepper Snapple Group

  Feb 2007 - Jul 2012

  Director of Shopper Marketing- Foodservice, Convenience, Drug, Military, & Wal-Mart

  • Lead a team of 8 Shopper Marketing professionals responsible for aggressively selling the DPSG Sales & Shopper Marketing strategy up the Marketing hierarchy of the top 25 US FoodService customers. Including McDonald’s, Burger King, YUM!, Mid Scale & casual dining• Collaborated with National Account Sales partners to develop strategic business plans using shopper analytics & insights within the path to purchase framework resulting in increased volume of the accounts CSD category• Utilized category management resources (NPD/Crest, Nielsen, Mintel & Technomics) to develop persuasive selling stories that supports the sell in of Dr Pepper Distribution at an account• Managed cross functional relationship between Shopper Marketing & the Brand Marketing team, Media, Merchandising & Shopper Insights• Developed & embedded an analytical process for pre & post analysis of all account activations• Managed the KPI development, performance management process & career pathing for all members of team • Owned the relationship between Shopper Marketing FFS team & our Agencies of record for Promotional Concepting, Creative Development & Digital Activation.• Manage $18mm shopper marketing budget & $240k indirect budget• Elected to the Path to Purchase Institute’s “Who’s Who of Shopper Marketing” in 2010 & 2011• Past Shopper Marketing responsibility for Walmart, Drug & Convenience Channel (15 employee’s) عرض أقل

• 

  Borden Dairy Company

  Aug 2012 - Apr 2014

  Charged with building and managing a multifunctional team of professionals that are responsible for providing the Borden sales team with fact based support in the following areas: category management, sales planning, sales communication, sales commercialization, sales information, sales forecasting and demand planning. Responsible for developing and implementing the processes that interconnects Sales with Marketing, Finance, Operations and the end Customer resulting in profitable Sales Growth for Borden Branded products. • Facilitated critical thinking related to growth opportunities and fact based business solutions• Developed and implemented tools and systematic processes to support our customers AOP and execution plans.• Collaborated with the cross functional Executive Management team to stimulate thinking on areas to improve organizational capabilities focused on reducing internal inefficiencies. • Developed tools that drove continues improvement of Sales department processes and procedures• Partnered with the Finance department on all decision related to AOP, Price Increases and Trade budgeting. عرض أقل Managed a team of field marketing professional whom were responsible for identifying and executing shopper marketing activations at Market and Retail level for the Borden Dairy Company portfolio (Borden, Lala, Frusion, Promised Land, and Skim Plus). Developed overall strategic processes and analytic disciplines resulting in profitable in-store executions. Prioritized investments and resources for highest-value return across regions, brands and product categories. Oversaw creative agencies and drove value through local market events and sports sponsorships. Key liaison between the sales and brand Marketing teams. • Lead integration of Shopper activations into annual AOP planning process• Aligned Field, Sales and Brand objectives to create core channel/customer/shopper activation strategies• Set clear goals/objectives and oversaw flawless execution of Field Marketing Team• Provided thought-leadership within the organization on best-in-class shopper marketing principles.• Developed the Shopper Marketing and Sponsorship strategies focused on delivering strong value and residual loyalty• Identified and recommended areas of growth and contraction with-in current and future sports sponsorships and event marketing executions• Managed the all aspects of Borden’s relationship with the Agencies of record for creative development, promotional activation and experiential marketing عرض أقل

  • Senior Director of Market Planning and Sales Support

    Nov 2013 - Apr 2014

  • Director of Retail/Shopper Marketing

    Aug 2012 - Nov 2013
• 

  FBD Partnership, LP

  Jan 2015 - Aug 2015

  Director of Strategic Accounts

  Responsible for managing strategic direction and day to day business needs of FBD’s top performing account, The ICEE Company.

• 

  FBD Partnership, LP

  Sept 2017 - now

  Director of Strategic Accounts

  Member of the Sales leadership team with National responsiblilty for leading and motivating a sales team that is accountable for driving revenue growth through independent distributors, key retail partners and new channels of business. Additionally, Chris is the lead on the company’s largest customer, The ICEE Company. Duties include internal team management, strategic business development, sales prospecting, building strong client relationships, new product commercialization and exceeding customers expectations. عرض أقل