Susan Achey

Experience

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  Della Famina McNamee, Inc.

  Jul 1989 - Oct 1992

  Junior Copywriter

  -Assisted 30 creatives with their day-to-day office needs along with writing for various assignments.

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  Messner Vetere Berger McNamee Schmetterer/Euro RSCG

  Oct 1992 - Mar 1997

  Copywriter

  COPYWRITERA&W Root Beer, Beck’s Beer, Chemical Bank, Coppertone, Country Time Lemonade, Dr. Scholl’s, Hercules Gunpowder, Lean Cuisine, MCI, 1-800-COLLECT, Midori Mellon Liquor, Naya Spring Water, New Balance, Parker Pens, Philips Lighting, Ramada Inns, Shady Brook Farms, Squirt, Stouffer’s Pizza, USA Network, Volvo

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  Saatchi & Saatchi

  Mar 1997 - Feb 2000

  Copywriter

  -Client increased their advertising media budget from $1 million to $25 million the first year for the Tide "Point of Dirt" (outdoor/everywhere) campaign.COPYWRITERProctor & Gamble: Tide, Cascade, Safeguard, Dreft Delta Air Lines, Tylenol, Reynolds2001 Addy - Tide Newspaper, Point-of-Dirt Campaign2000 Effie Awards - Effie WorldwideGold Effie - Tide Point-of-Dirt Outdoor2000 Saatchi & Saatchi, Nothing is Impossible Award (Internal)Voted Best In-Agency Creative for Tide Campaign (Won Trip to Cannes) Show less

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  DDB

  Feb 2000 - Oct 2000

  Copywriter

  COPYWRITERCitizen, Compaq, Lockheed Martin, Dial, BestBuy.com

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  JWT

  Oct 2000 - Feb 2006

  Senior Copywriter

  -Work helped win the Jenny Craig account and worked on the first Kirstie Alley TV weight loss campaign.-Launched Listerine PocketPaks.-Senior writer on many high-profile CPG TV accounts such as Cottonelle, Schick, Listerine Mouthwash and many Pfizer consumer brands. SENIOR COPYWRITERJenny Craig, Halls, Halls Fruit Breezers, Trident White Kimberly-Clark: Scott Towels, Cottonelle Toilet Paper Pfizer (then): Listerine Mouthwash, Listerine PocketPaks, e.p.t, Efferdent, Rolaids, Lubriderm Schick, Baileys Irish Cream, ThermaSilk, Lipton Iced Tea2006 Effie Awards - Effie WorldwideGold Effie - Jenny Craig (with Kirstie Alley)2005 Effie Awards - Effie WorldwideSilver Effie - Jenny Craig (with Kirstie Alley)2003 Effie Awards - Effie WorldwideSilver Effie - Listerine Mouthwash "Real Time" :30 Show less

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  Publicis (Merged with The Kaplan Thaler Group)

  Feb 2006 - Dec 2015

  VP Creative Director / Writer

  -2013 - Greatest Growth Return (ROI) with the introduction of DTC Diabetic Nerve Pain TV. Growth went from -4% in 2011 to 4% by Q2 2013.-Campaign won Brilinta new business.-Campaign won Ampyra new business.-Co-managed all the day-to-day creative work and client presentations for 6 years on Lyrica for two indications: Fibromyalgia and Diabetic Nerve Pain - including print, TV shoots, ideation groups, doctor office and online videos.-Managed the daily creative workload for Daisy Sour Cream including print, TV campaign shoots (and versions), social media plans for 2016 along with client presentations.-Day-to-day writing on digital pieces and doctor brochures for Fluzone, website updates for Gardasil, print for Pneumovax23 and CRM upkeep for Osphena.VP CREATIVE DIRECTOR / WRITER (July 2013 - Dec 2015) - AS PUBLICISDaisy Sour Cream, Ensure Nutrition Drink, Tampax P&G Oral Care Group: Crest, Scope, Oral-B, Pro-Health, Kids OTC: Oxytrol for Women, Singulair Allergy Pharma: Brilinta, Fluzone, Zostavax, Gardasil, Osphena, EliquisCREATIVE DIRECTOR / WRITER (Feb 2006 - July 2013) AS THE KAPLAN THALER GROUPDawn, Swiffer, U.S. Bank Pharma: Lipitor, Celebrex, Lyrica, Ampyra, Gardasil, Vyvanse, Caduet2014 DTC National AwardsTherapeutic Winner - Best TV Campaign, Pain Division – Lyrica2013 Top DTC Marketers of the YearPfizer/Lyrica - "Dinner Party" TV, Mobile, Banners2012 PHARMA CHOICE AWARDSSilver, for Ampyra "I Will" Campaign Show less

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  Freelance CD | ACD | Senior Writer

  Jul 2016 - Oct 2016

  ACD / Senior Copywriter

  beauty@gotham, NYC - Oct 2016Wrote advertising content for Maybelline, Lindt Chocolate, essie nail polishWunderman Health, NYC - Jul 2016 to Aug 2016HCP - Wrote advertising content for Anoro and Breo (for Asthma and COPD)

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  Sur La Table

  Dec 2016 - Dec 2017

  Retail Sales Associate

  Created enhanced shopping experiences through collaboration and personal customer service. Demonstrated knowledge of quality and mass quantity of store cooking products and services, to continually build store and personal sales goals and minimize returns. Followed procedures for markdowns, re-tickets and inventory. Added to the look and feel of the environment by creating wall displays, setting up fixtures, unloading new inventory, cooking food items for tastings, hanging decorations and writing customer-engaging store signs. Show less

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  United States Postal Service

  Dec 2017 - Jul 2019

  Managed 10 city and 12 rural carriers with daily responsibilities. Tracked carrier routes, handled truck problems, completed return-to-station practices. Followed mail fraud procedures, tracked packages, handled customer complaints and expedited corrections to ensure satisfied resolutions. Reported daily communications to Head of South Jersey District. Responsible for all daily mail leaving the building and securing the building at night. CCA (City Carrier Assistant), United States Postal Service; Atco, NJDec 2017-July 2019Prepared, sorted and delivered daily mail & parcel volume with the knowledge of 10 routes. Built customer relations with repeat delivery. Contributed to a team effort and built team trust by jumping in on other full-time carrier routes when needed.

  • Supervisor in Training

    May 2019 - Jul 2019

  • City Carrier Assistant (Letter Carrier)

    Dec 2017 - Jul 2019
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  Johnson’s Corner Farm

  Oct 2019 - Dec 2020

  Tractor Driver, Outdoor Loop & Field Host

  Educated adults and kids alike on what seasonal crops they would be picking to enhance their time in the fields. Drove farm tractors to take customers on wagon hayrides out to the fields. Hosted and supervised birthday parties. Opened with morning start-up and end of day clean-up procedures.

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  Advantage Solutions

  Oct 2019 - Oct 2020

  Retail Sales/Merchandising Assistant - Temporary/Seasonal Halloween

  Worked along side a full-time merchandizer to ensure proper product placement and seasonal Halloween holiday product displays in 30+ stores during the highest-volume candy period of the year. This included POS builds, down-stocking front-end and aisle placement, along with replenishing, reordering and daily reporting in cashier aisles.

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  Sur La Table

  Oct 2019 - Aug 2020

  Floor Lead

  Key holder. Managed daily store opening and closing responsibilities including monetary deposits. Responsible for weekly employee scheduling practices. Engaged customers with buying suggestions, product inquiries, online purchases and cooking-class signups. Demonstrated knowledge of 1000+ cooking supplies to encourage purchases and surpass daily sales goals. Covid shut down business entirely and we continued business as usual throughout the interesting Close-Out Sale period before closing.

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  Cooper University Health Care

  Jan 2021 - now

  Patient Service Representative

  Highly proficient patient relations front-line contact, assisting 3-4 Providers and managing a daily schedule of 40-50 patients. Objectives include opening and closing, patient check-in/check-out, registration, scheduling, copays, Onbase fax importing and verifying all medical insurances. EPIC computer experience combined with excellent communication, teamwork and phone etiquette skills. (Learning an entirely new field through the height of Covid.)