Brandon Ford, MBA.

Experience

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  Springleaf Financial Services

  Apr 2008 - Dec 2012

  Branch Manager

  Hired as a Financial Service Representative and was promoted in 2010 to take over a low producing five-employee branch that was set to close within six months unless operations could be turned around. • Implemented strategy that grew the branch by $596,000 in 2011 with a net profit of $494,000. • Turned around the branch from a $250,000 loss in 2010 and achieved a 50% gain in six months by year end. • Awarded 2009, 2010, 2011, and 2012 Insurance “Order of Merit” as a Diamond Member insurance producer. Show less

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  Fifth Third Bank

  Jan 2013 - Aug 2021

  Relocated to run an isolated market, overseeing and developing/implementing banking strategies that were instrumental in surpassing acquisition, growth, and retention each year for three branches in the District. • Turned around the low producing district by improving the culture, communicating goals, recruiting top talent to optimize staffing, implementing a turnaround plan, and building a talented bench of employees for future vacancies. • Won 2018, 2019, & 2020 Pinnacle award for One Bank Team of the Year. • Coached and developed employees who achieved two 2018 Pinnacle Award winners and a 2018 President’s Circle winner. Implemented succession planning that promoted two employees into higher level positions. • Trained Financial Center Managers and employees on the consultative selling model, processes, and behaviors that increased district-wide results from underperforming (prior to my District Manager promotion) to exceeding 116% CRP and 110% in revenue in 2018 finishing in the top 15% 1 spot out of President’s Circle. • Increased employee engagement scores from 13% to 100% in the first year. • Designed and implemented performance management plans for operational, administrative, and business development to ensure compliance with Fifth Third Bank’s core values. • Implemented processes to ensure high customer experience scores throughout the District. Show less Initially hired as a Financial Center Manager I and was promoted to Financial Center Manager II and III for consistently surpassing goals while managing three Financial Centers including Huntersville, NC (11/2015 - 08/2017); Kings Mountain, NC (02/2014 - 11/2015); and Boiling Spring, NC (01/2013 - 02/2014). Managed an average of three to six employees at each location. • Grew investable assets by $8.9 million in 2016 and $11.5 million in 2017. • Recognized as a two-time President’s Circle Winner in 2014 and 2015. • Awarded 2014 Emerging Market Leader of the Year. • Increased investment revenue to $150,000 in 2015 (120%), $225,000 in 2016 (180%), and $295,000 in 2017 (236%). • Exceeded CRP production every year from 2013-2017 from 118%-152% of goal. • Finished Top 10% of peer group in 2014, 2015, and 2016 and was Top 15% in 2017. • Developed and promoted several employees from CSR’s to Bankers and from Bankers to Managers. Show less

  • Vice President, District Manager

    Aug 2017 - Aug 2021

  • Financial Center Manager 3, AVP

    Nov 2015 - Aug 2017

  • Financial Center Manager 2

    Feb 2014 - Nov 2015

  • Financial Center Manager 1

    Jan 2013 - Feb 2014
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  Cardinal Financial Company, Limited Partnership

  Aug 2021 - Jul 2023

  Branch Manager
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  Y-12 Federal Credit Union

  Oct 2022 - Jul 2023

  Business Banker II
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  First Horizon Bank

  Jul 2023 - now

  Business Banking Relationship Manager

  Business Banking Relationship Manager plays a pivotal role improving the lives of our clients and the well-being of their businesses through financial solutions, education, achieving their financial goals.• Responsible for loan and deposit growth through client portfolio, centers of influence and other proactive measures to grow market share.• Develops new small business relationships through calling on potential clients as well as retain/grow existing portfolio.• Builds and maintains a portfolio mix of targeted high value and high potential small business clients; determines Strategy and focus for the small business department and region.• Broad knowledge of bank products and services that results in successfully identifying appropriate opportunities to sell the bank’s products.• Determines best loan structure for prospects/customers' financial needs, and present solutions to sell bank services. Is responsible for timely and adequate preparation of annual reviews and recommendation.• Works closely with other departments and fulfills cross-sell opportunities.• Acts as a financial advisor by educating the customer about financial strategies (e.g. Financial planning, investments, insurance, credit, market trends) based on customer profile and financial plan, and matching customer needs with appropriate products and services.• Monitors customer information/products, financial plan and market trends to identify new customer needs and opportunities to deliver further customer value.• Active involvement in local civic and nonprofit organizations to promote goodwill, bank’s commitment to the communities it serves and to support bank’s CRA objectives. Show less