Jessica Mitchell

Experience

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  Freelance

  May 1991 - now

  Graphic/Web Designer
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  Spalding Sports Worldwide

  Feb 1995 - Apr 2000

  Electronic Prepress Artist

  Convert and size artwork supplied by the customer into a product ready for application onto golf balls, basketballs, and golf gloves. Supplied artwork was anything from a fax to embroidery on a hat. Logos were recreated and fonts matched. Research and development of new logos. Head of Custom Personalizing in Custom Art. Created manufacturing instructions for standard operating procedures. Train new employees on personalization and logo creation. Top producer for manufacturing laser plate remakes. Troubleshoot production problems with customer service and manufacturing floor. Show less

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  Wm. Wright Co.

  Apr 2000 - May 2007

  Senior Graphic Designer

  Senior Graphic DesignerCollaborate with different marketing managers to develop product and packaging for programs proposed to standard and well as alternative buyers. Exclusively design for the company’s largest retailer, Walmart. Designed new corporate identity for the company in 2006, which included branding our standard packaging as well as maintaining the look across the complete stationary set. Layout, typeset and proof two of our knitting and crocheting books. Train new employees within graphic department standards. Act as interim manager when graphics manager is unavailable.Graphics ManagerSchedule and plan daily graphic requests for six different marketing groups. Produce artwork as well as manage one in-house artist and one freelance artist. Meet with product managers and various vice president’s of marketing to brainstorm presentation strategies to potential and current buyers. Show less

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  NEW A.D.E., Inc.

  May 2007 - Dec 2007

  Graphic Designer

  Create seasonal graphics for gift bags, greeting cards, and stationery products. Create templates for various sized gift bags and stationery. Create mock-ups of proposed products for sales support. Photograph products and layout sell sheets for the sales force.

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  Willington Nameplate

  Dec 2007 - Jun 2023

  Lean Leader / Designer

  Lean Leader / Designer (January 2012 to June 2023)Write and create content for all social media outlets. Update the company Wordpress web site. Create pdf forms for office, and manufacturing requests. Develop and launch email marketing campaigns through Mail Chimp. Manage the Eastec Society of Manufacturing Engineers trade show. Research and purchase company promotional items. Design and manage the company customer satisfaction survey through Survey Monkey. Organize video production schedules with outside agencies. Redesign company collateral such as stationery sets and sell sheets for the sales force. Collaborate with the sales team on marketing opportunities. Write and distribute press releases. Create content for Power Point presentations to communicate company capabilities, lean manufacturing, and lean education. Facilitate company continuous improvement events such as gemba walks and VSM. Create monthly company Lean Newsletter. Leader of the company competency review board specified under ISO AS9100.Pre-Press/Design (December 2007 to January 2012)Create customer parts from engineering blueprints. Pre-flight jobs for film or large format digital material. Collaborate with manufacturing on troubleshooting best practices. Create and manage email marketing campaigns. Research content and create ppt presentations for sales support.Lean Leader (December 2007 to January 2012)Initiate continuous improvement plans by collaborating with manufacturing and the office. Coordinate and facilitate company kaizen events with dedicated team members. Specialize in standard work combined with the visual workplace. Submit sustainment reports for state funded kaizen events. Organize continuous improvement audits. Design forms and metrics for KPI's as needed. Host company lean tours. Show less

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  Guardair Corporation

  Jun 2023 - now

  Marketing Content Creator & Designer

  • Conceptualize, design, and produce a variety of digital and print marketing assets, including social media graphics, blog images, email banners, brochures, infographics, and more.• Collaborate with the marketing director and creative director to develop and maintain a consistent visual brand identity across all channels and platforms.• Work with the marketing and sales team to develop content strategies that align with the company's goals and objectives.• Develop and execute compelling marketing campaigns, from conceptualization to deployment, that effectively promote our products and services.• Develop engaging content that drives traffic, engagement, and conversions.• Conduct A/B testing and other experiments to optimize content performance and identify areas for improvement.• Maintain the company's digital asset library, ensuring that all files are properly labeled, organized, and easily accessible to team members.• Edit and optimize digital assets for various platforms, ensuring optimal user experience and compatibility.• Conduct user research to better understand the needs and preferences of the target audience and incorporate these insights into content creation.• Utilize Shopify, HubSpot and Product Information Management platforms in tandem to achieve marketing goals. Show less