Julia Ponomareva

Experience

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  Transas

  Mar 2011 - Oct 2018

  • Support of Global Customer Base (22 maritime pilot organizations or app. 500 pilots).• Established a framework for automating customer support service and ensured implementation.• Creation and support of knowledge base documents, case studies, internal documentation.• Management of company’s social media activities, social listening and community building• Conducting research and generating insights about the perception of our brand and products• Advertising strategy, budgeting and planning support• Support and organization of our participation in regional trade shows and events to market product/company.• Market research, monitoring of competitive practices and other industry movements.• Analysis of the effectiveness of marketing campaigns. Show less

  • Marketing Manager

    Nov 2012 - Oct 2018

  • PR manager

    Mar 2011 - Nov 2012
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  Digitally

  May 2016 - Jan 2020

  Marketing Manager

  Product Marketing support of various maritime companies (Seaways Global, Blue Orange Waves)

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  Wärtsilä

  May 2018 - Nov 2022

  Marketing Manager, Wärtsilä Voyage (former Transas), Portsmouth, UK• Marketing strategy, multi-channel campaigns development and execution from start to finish.• Responsible for Simulation business product marketing within Wärtsilä: Managing product messages and promotional programs or offers aimed at highlighting features, generating trials and converting prospects intoclients (product launches, strategic partnerships, etc.)• Creating brand content and stories that effectively engage customers across relevant channels• Events programme coordination and events marketing support• Leveraging customers data within CRM & Pardot in order to personalize our offerings (e.g. products, services,messages, experiences)• Voyage digital marketing campaigns development and execution across the online and offline space such as:o Development and reporting on email strategy and email campaigns, o Responsible for the creation and execution of content strategies,o Supporting webinar campaignso Product launch campaigns support• Development and management of all marketing materials from event management, point-of-sale communication, social, mobile and digital;• Social media support for all Transas SoMe Channels Show less

  • Regional Marketing Lead

    May 2021 - Nov 2022

  • Marketing manager

    May 2018 - May 2021
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  Inmarsat

  Dec 2022 - now

  Marketing Manager, Maritime

  - Managing portfolio of Offshore solutions: Fleet LTE, Fleet Reach - Developed positioning and messaging for after-sales care portfolio targeting Fleet Xpress customers. - Development and implementation of revenue-driving email campaigns for both wholesale and retail customers.- Designed & managed scalable sales enablement and education programs across the sales organization - Support product releases with externally facing presentations, collateral, customer case studies, press releases, website messaging, content, and sales enablement tools - Grow pipeline by supporting account-based demand generation programs with strategy, messaging, and content. - Manage the creation of standardised sales collateral (pitch decks, playbooks, case studies, competitive positioning etc.). Show less