Sadia Usman

Experience

• 

  Marks and Spencer

  May 2001 - Aug 2013

  Planned and delivered the commercial and creative strategy for direct selling catalogues within M&S for Home, Food and Clothing A cross functional buying and merchandising role that was integral to the launch of the View From Sportswear Brand under the M&S umbrella

  • Project Manager - Food

    May 2012 - Aug 2013

  • Business Development Manager - Food & Beauty

    Apr 2011 - May 2012

  • Catalogue Manager

    Jan 2005 - Mar 2011

  • Category Buyer

    May 2001 - Dec 2004
• 

  Marks and Spencer

  Sept 2014 - now

  In Store Bakery: re-invigorated the bakery with a strategic newness programme to deliver exciting products with exceptional value for money so our customers were tempted to try, then repeat purchase. A key launch was the range of market leading speciality breads that included “true” sourdoughs and development that was a result of trends research in America as centre of excellence The range compares excellently verses the competitor set due to the quality of products and the reflective values.Pre-Pack Bakery: developed and launched a range of Hot Cross Buns for 2018 that was customer relevant and yet enticing. New flavours were introduced to compliment the range of best in class core flavours. Innovation research, supplier workshops and customer panelling were all used in the process of developing the new concepts. The PR and marketing teams were briefed to ensure that every opportunity to talk about the range with our customers was taken. The robust exploratory phase of development and stakeholder communication resulted in seasonal sales that exceeded expectations. Show less

  • Lead Food Product Developer - Groceries

    Jan 2020 - now

  • Lead Food Product Developer - Produce

    Jun 2019 - Jan 2020

  • Product Developer - Bakery & In Store Bakery

    Jun 2016 - Jun 2019

  • Product Developer - Hampers, Online Cakes & Food

    Sept 2014 - May 2016