Michelle Pelletier Marshall

Experience

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  McDougall Advertising

  May 1989 - May 1990

  PR associate

  Worked in the PR department of a busy full-service ad agency. Duties included writing press releases, planning and attending press events, and media list compilation and outreach.

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  RE/MAX Advantage Real Estate

  Aug 1991 - May 1992

  Marketing assistant

  Compiled and created marketing materials for 15 real estate agents.

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  OSRAM SYLVANIA

  May 1992 - Mar 2001

  Corporate communications manager

  External communications responsibilities for OSRAM SYLVANIA included developing communications plans, press kit contents and managing special PR events, including handling media inquiries. Also was responsible for supervising interns. Selected to serve in several high-profile temporary positions, including in 1999 being part of the company’s new Electronic Commerce team, with the goal of redefining the company’s strategic direction as affected by this new medium; and in 1994 serving as the advertising/promotions manager with responsibility for monitoring the company’s TV ad campaign (the first in 10 years), maintaining working relationships with outside ad agencies, and writing print ads for publication.• Researched, planned and wrote feature and news articles for the company newsletter and worldwide magazine.• Drove efforts to: maintain a regular presence in the community with media and town officials; communicate better, more clearly, consistently and frequently with employees; and work with the marketing groups on trade show efforts, product releases and Internet site enhancements.• Directed and managed outside vendors on the development and maintenance of the company web sites, including copywriting, organization and flow and design. • Acted as an “account executive” to specific business units managing product brand development and employment brand development with the ultimate goal of positively elevating the quality, consistency and message of the company’s internal and external communications. • Guided the organization in the continued growth and development of the company’s web site, including ensuring that the current and future look, feel and content of the site was consistent with the company’s corporate identity, image and guidelines.• Planned, wrote and supervised taping and editing of eight-minute “Introduction to LIGHTWEB” (the company’s Intranet site) video for employees. Show less

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  The Daily News of Newburyport

  Mar 2001 - Mar 2020

  Correspondent/Reporter (concurrent work from 2001-2020)

  In this part-time position, progressed from reporting on school news to working on deadline to produce regular features and quick-hitting news stories for the town of Rowley, a town that previously had little coverage, as well writing special feature profile stories for weekend happenings section.• Prime reporter for the town of Rowley, investigating and interviewing the proper parties to break the news in regular feature and news stories that people want to read.• Attended Town Meetings, Board of Selectmen meetings, Triton School Committee meetings with the goal of reporting the breaking news covered. Worked independently to determine what news was appropriate for publication and followed through the proper channels to gather more information to complete the story.• Reported weekly school happenings in School Notes and wrote weekly Town Notebook highlighting news around town.• Sought out original feature story articles based on relationships in the town and the school community and followed through on suggested leads. Show less

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  HighQuest Partners, LLC

  Oct 2011 - now

  Managing Editor & Senior PR/Media Manager

  In addition to PR/Media position, manage content production and editing for the company's GAI Gazette, a global magazine covering ag investing topics and delivered quarterly in print to the audiences of Global AgInvesting and digitally to nearly 40,000 in the sector.

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  HighQuest Partners

  Oct 2011 - now

  Senior Public Relations/Media Manager & Managing Editor

  1. Build and maintain media partnerships for GAI (4 conferences), Women in Ag and Soy & Grain Trade Summit, which includes managing deliverables of graphics and email blasts. 2. Build and maintain relationships with relevant press representatives for our different conference markets.3. Work closely with marketing dept. members and conference directors on the PR needs for each conference and fulfill deliverables, which requires excellent writing, editing, relationship-building and new technology skills. 4. Research, write and produce news releases for each event (minimum of three releases for each conference) and for additional events, such as consultants as keynotes, new clients, new hires, etc. 5. Manage media distribution methods and vendor. 6. Plan, prepare and manage media interviews at the conferences and when needed for other events.7. Press kit writing and preparation for all conferences.8. Website updates as needed for press release inclusion, personnel updates, media partnership additions and other projects. 9. Proofreading and copyediting as needed for consultants’ projects, GAI R&I newsletter and marketing promotional items. 10. Manage external PR consultant on SGTS projects, and others, as required Show less