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Zeina El Sayed

Zeina El Sayed

Head Of Administration

Followers of Zeina El Sayed2000 followers
location of Zeina El SayedCairo, Egypt

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  • Timeline

  • About me

    Social Media & Social Strategy | Jumeirah

  • Education

    • The American University in Cairo

      2017 - 2021
      Minor Graphic Design

    • The American University in Cairo

      2017 - 2021
      Minor Entrepreneurship/Entrepreneurial Studies

    • The British International School, Cairo

      2014 - 2016
      GCSEs

    • The American University in Cairo

      2017 - 2021
      Bachelor of Arts - BA Mass Communication/Media Studies

    • The British International School, Cairo

      2015 - 2017
      International Baccalaureate

  • Experience

    • Model United Nations

      Sept 2013 - May 2016
      Head Of Administration

    • INJAZ Egypt

      Sept 2016 - May 2017
      Chief Executive Officer

    • Zonz

      Nov 2020 - Oct 2022
      Founder

      Designed and painted intricate paintings for households, offices and open spaces.

    • FP7 McCann

      Aug 2021 - Oct 2022
      Digital Account Executive

      Managed and developed digital campaigns for high-profile clients, including the Ministry of Tourism and Antiquities (Experience Egypt), Giza Plateau by Orascom, and the Grand Egyptian Museum by Hassan Allam. Briefed and coordinated with media, creative, and strategy teams, overseeing social media accounts with monthly content calendars, and managing influencer partnerships for seasonal campaigns.

    • Tabby

      Oct 2022 - Sept 2024

      Led Tabby’s social media expansion through creative campaigns, user-generated content, and influencer partnerships - through developing and executing seasonal campaigns to enhance ROI and conversions. Managed the several B2B and B2C launches of products like Tabby Shop, Tabby Card, and Tabby+, ensuring successful branded campaigns while leading a team of social media specialists, conducting competitor analysis, and providing stakeholders with analytics reports to measure campaign success. Show less

      • Social Media Manager

        Aug 2023 - Sept 2024

      • Social Media Specialist

        Oct 2022 - Aug 2023

    • Havas Middle East

      Oct 2024 - now
      Social Strategist

      Part of Jumeirah’s Strategy TeamDriving Jumeirah’s social presence with a focus on storytelling, engagement, and excellence, we align all social content with overarching brand and social strategies to ensure consistency across all Jumeirah properties. Through meticulous performance analysis and monthly insights, we refine tactics to elevate the brand experience, maximizing reach and impact.By staying ahead of trends with proactive social listening and campaign planning, we identify opportunities to innovate and strengthen the brand’s presence. From adapting to platform updates to providing ad-hoc support, we collaborate with cross-functional teams to create impactful, trend-driven content and optimize workflows, enabling Jumeirah to make a lasting, meaningful impression across all channels. Show less

  • Licenses & Certifications

    • IB Diploma

      International Baccalaureate
      Jul 2017

    • The Duke of Edinburgh’s Award

      The Duke of Edinburgh's International Award Foundation
      Sept 2015

    • International Computer Drivers License (ICDL,)

      The British International School, Cairo
      Sept 2013

  • Volunteer Experience

    • Volunteer

      Issued by Banati Foundation on Sept 2018
      Banati FoundationAssociated with Zeina El Sayed

    • Head of Events

      Issued by Hopeful Youth Charity on Sept 2015
      Hopeful Youth CharityAssociated with Zeina El Sayed

    • Volunteer

      Issued by مؤسسة ‘مع بعض’ الخيرية لتنمية المجتمع on Jul 2020
      مؤسسة ‘مع بعض’ الخيرية لتنمية المجتمعAssociated with Zeina El Sayed