Marisa Ward

Experience

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  LaunchHouse

  May 2019 - Apr 2020

  Content Marketing Manager

  - Nimbly strategized, wrote, edited, and published persuasive and compelling copy, graphics, and infographics for organic social media on Instagram and Meta resulting in 55% increase in engagement and 40% increase in followers- Managed community engagement by responding to 400+ comments and direct messages monthly, ensuring a consistent and positive brand voice, resulting in 40% increase in customer satisfaction and 25% increase in customer retention- Meticulously wrote 10 monthly SEO-optimized blogs and managed team of writers achieving 35% increase in Page Views and 50% increase in blog cadence- Community managed with timely responses to large volume of daily inquiries with best-in-class recommendations customized to member needs increasing memberships by 30% Show less

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  EON Clinics

  Feb 2020 - Jan 2021

  Content Marketing Manager

  - Creatively problem-solved by curating emotional copywriting and engagement strategies for Meta and Instagram resulting in 30% increase in engagement and 100% increase in social media followers- Developed empathetic and educational communication style for customer service responses increasing conversion rates by 25% during COVID-19 pandemic- Initiated collaborative communication process with Call Center team to streamline consultation scheduling for 30% increase in consultation appointments over 6 months- Achieved 50% increase in quality leads and 15% decrease in cost per lead through initiating new lead nurturing strategy- Independently created lead nurturing strategy and achieved 90% increase in Google and Meta positive reviews during COVID-19 pandemic Show less

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  ALOHA

  Mar 2021 - Jun 2022

  Content Marketing Manager

  - Revived and led SEO program by independently researching and optimizing. Leveraged Brightedge to increase keywords from 2 keywords to 57 ranking on page 1- Independently project-managed correspondence with guest bloggers and wrote four high-intent blogs per month and managed team of writers resulting in 50% increase in Blog Page Views- Initiated comprehensive Pinterest content strategy leveraging organic and paid social channels to drive traffic to blog content that drove $23.5k in revenue at a 2.5x ROAS- Monitored, analyzed, and reported on the performance of all digital marketing campaigns within a comprehensive monthly report, using insights to optimize strategies resulting in 40% decrease in customer acquisition cost - Streamlined unprecedented emotional and persona-focused direct response ad copy and bought media placements on Meta for short-term promotional campaigns that drove $45k in contribution margin- Streamlined customer experiences with quick thinking in fast-paced environments to independently respond to 500 messages/300 replies per month with a 4.97 customer satisfaction score. Multitasked a diverse range of requests including searching, confirming, creating, editing, and canceling customer orders on several platforms simultaneously- Spearheaded data-driven operational process to address product quality issues, resulting in improved identification of problem patterns, root causes, and resolutions by 50% Show less

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  Lick Skillet Farm

  Jun 2022 - Sept 2024

  Freelance Content Marketing Manager

  Freelance Clients include: Lick Skillet Farm, Elevate with Jenn Holistic Health Coaching, Yoga Global- Nimbly strategized, wrote, edited, and published persuasive and compelling copy, graphics, and infographics for organic social media on Instagram and Facebook resulting in 55% increase in engagement and 40% increase in followers- Independently created organic social media strategies by analyzing consumer behavior trends, scheduling social media content, and managing quarterly editorial calendar achieving $22k revenue increase- Revamped SEO-optimized copy on blogs, homepage, collections pages, and PDP’s based on keyword competitor gap analysis and increased ranking keywords from 0 to 106 ranking on page 1 of Google- Developed and A/B tested personalized email marketing campaigns, lead nurturing workflows, automated email sequences, and newsletters building specific audiences achieving 30% increase in open rates and 20% increase in CTR Show less