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Daphny Chen

Daphny Chen

Creator

Followers of Daphny Chen275 followers
location of Daphny ChenTaichung City, Taichung City, Taiwan

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  • Timeline

  • About me

    Isobar Senior Media Planner

  • Education

    • National Chengchi University

      2018 - 2022
      Senior Business Administration

  • Experience

    • PopDaily 波波黛莉的異想世界

      Sept 2020 - Sept 2021
      Creator

      －PopDaily Creator Program

    • YouLink

      Dec 2020 - Jan 2021
      Campus Ambassador

      －Social Media Team

    • Epoch Foundation

      Feb 2021 - Jun 2022
      Project Intern

      －Assisted to sort out information from the Massachusetts Institute of Technology Laboratories－Monthly report of MIT News－Event General Coordinator of Networking Party

    • 鮮乳坊

      Jun 2022 - Nov 2023
      Social Media Marketing Specialist

      －Create engaging content to increase brand exposure and engagement on social media.－Monitor and respond to comments on social media, maintaining relationships between the brand and followers.－Use tools to track and analyze social media KPIs such as reach, engagement, and provide reports and recommendations.－Assisted to social media advertising campaigns, design and optimize ad content.

    • Isobar Taiwan

      Dec 2023 - now

      －Supported clients from retail, banking, and department store industries by developing tailored media strategies aligned with campaign objectives and target audiences.－Assisted in managing cross-platform media campaigns, tracking KPIs such as impressions, CTR, and conversions to ensure campaign effectiveness.－Generated performance reports and provided data-driven insights to optimize media budget allocation and maximize campaign ROI.

      • Senior Media Planner

        Apr 2025 - now

      • Media Planner

        Dec 2023 - Mar 2025

  • Licenses & Certifications