Urarat Buangam

Experience

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  The Stock Exchange of Thailand

  Mar 2004 - Jun 2004

  Internship: In-house Communication company
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  Dentsu

  Mar 2005 - May 2005

  Internship: Account Servicing
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  TBWA Corporate

  Oct 2006 - Jan 2007

  Internship

  Internship in the production department to learn and experience about the Producer/ Production manager role such as TVC/ Still-photo shooting, cost estimate, timeline management, Deliverable

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  Adfest 2007: Asia Pacific Advertising Festival 2007 (Plannova Co., Ltd.)

  Apr 2007 - Apr 2007

  Staff Operator: Judging panels

  Coordinator/ Liaison in the Judging panels Staffs for general admin and create the Awards slide presentation

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  Dentsu

  Jun 2007 - Jun 2010

  Account Executive

  Project management and client servicing for Toyota Thailand.- Thematic and tactical campaigns - integrated 360 degrees campaign from strategic planning to deliveries for both ATL and BTL. - Media co-ordination and campaign allocation. - Sponsorship: sports, music, movie, TV programs.- Events and roadshows such as press conference and nationwide roadshow (over 70 provinces)

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  Spahakuhodo

  Jun 2010 - Jun 2011

  Senior Account Executive

  Client: Panasonic and new businesses Campaign planning proposal, OOH, POSM, event and innovation center design and installation.

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  Leo Burnett

  Jun 2011 - Sept 2012

  Account Manager

  Client: F&B - The PIZZA COMPANYCampaign management, market and consumer research, strategic planning and idea creation - delivering integrated media from TVC, Print ad, outdoor, social media, in-stores and sales person.

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  J. Walter Thomson Thailand

  Sept 2012 - Feb 2013

  Senior Account Manager

  Kimberly Clark, Sermsuk, Top Chaloen

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  Publicis

  May 2013 - Sept 2013

  Senior Account Manager

  Project leader and account manager for a new product launched for Coca-Cola; led internal and external agency teams, brand ambassador co-ordination and working closely with procurement team on budget management. Account manager for Mentos, AXA, Oral-B, and Sanofi for creative productions and localisation.

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  Tag

  Sept 2013 - May 2021

  Senior Account Manager

  Senior Account manager for Heineken, Reckitt Beckinser and Broadridge managing regional and local markets in the region,Account manager for P&G Singapore - POSM sourcing. High volume and fast-moving account of estimate 500 requests per month with the value of S$1.5mil. - Engage senior level clients and ensure client satisfaction across over 20 stakeholders. - Business review, Budget and Asset management and account development plans. - Manage and lead the team of 5 - buyers, sourcing executive, an account executive. - Collaborate with internal cross functions of strategic sourcing, finance, design and operational solution teams. - Manage and improve vendors performance. - Monitor and consolidate P&L of the account. Regional Account Manager for Sony, Adidas, DHL, Goodpack, Palo Alto, Reckitt Beckinser, Lenovo, P&G. - Collaborate with the global, regional and local marketing team. - Align with the internal global team to grow the account in the regions.- Deliver creative solutions, TV productions, AW adaptation, website, online media, booth design, and activations. - Brand’s asset maximization and localization. - Initiate and develop marketing communication strategies for new clients. Show less

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  Hays

  May 2021 - Oct 2022

  Marketing Specialist at Google for Google Ads Marketing - SEA

  - Led, shaped, planned, coordinated, and executed Google Ads marketing events across Southeast Asia.- Own localization of content and communication from global, regional, and local programs.- Develop relationships with Senior internal and external stakeholders for alignment and cross-functional collaboration.- Use market insights to drive strategy and create revenue-driving initiatives and leverage analytical skills to dive deep into the data, and drive quick results.- Led program management and localization, inspiring and growing the agency ecosystem in Southeast Asia. - Provide operational savviness, prioritize, and work on multiple projects simultaneously and deliver results. Show less

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  Wunderman Thompson

  Nov 2022 - Mar 2023

  Account Director

  Managing and leading the advertising campaign for the KFC brandPlanning and implementing the products and campaign launched for the brand

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  VaynerMedia APAC

  May 2023 - Aug 2023

  Account Director

  Managing and leading the advertising campaign for Pepsi APAC, 7UP, Lay's DigitalPlanning and implementing the products and campaign launched for the brand

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  Marketing comm, Project director, Client co-ordinator (Local & International)

  Sept 2023 - now

  Freelance Consultant

  Strategic Planner, Marketing comm, Project director, Client co-ordinator (Local and international)- BTS Proof Exhibition in Bangkok - Project leader and communication planning- Craftwork Housing Development Project - Communication plans and Social media, project leader- Sushi Hiro Phitsanulok - Communication and social media content planner- Doctor Fills Clinic - Rebranding and communication content planningEvents: Team lead, consultation, and project coordination- Thailand Toys Expo 2023 Bangkok Illustration Fair 2023 And many more... Show less

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  Publicis Groupe Thailand

  Apr 2024 - now

  Brand Director