Mikko Tuomaala

Experience

• 

  Sulzer

  May 2011 - Aug 2011

  Order Handling Assistant

  I was responsible for handling spare part orders for industrial compressors. The language used with customers was English.

• 

  Fastems

  Aug 2013 - Apr 2025

  ✅ Corporate and business strategy development and communications▪️Conceptual development and executive coaching▪️Developed Fastems 2030 vision with Miltton and leadership team▪️Strategy communications: summary presentations, illustrations and videos.▪️Scenario work via mathematical modeling and hosted many strategy workshops✅Responsible of global marketing team leadership▪️Seven direct reportees in Finland, Germany, USA and China. ▪️Short expat period in the USA, spring 2022▪️Personal development plans, target settings, remuneration, hires and promotions.✅Lead Global marketing strategy, OKRs, budgets and metrics▪️Customer buying persona, ideal customer profile and customer journeys.▪️Marketing target alignment with businesses and regional targets.▪️Marketing mix allocations and event concepts.✅ Generated 2000+ marketing qualified leads with the global team▪️Oversaw the building of ‘lead generation engine’ at Fastems.▪️Leading Hubspot and Salesforce implementations during 2020-2024✅Re-defined Fastems' brand and built key communication concepts▪️Brand story, company presentations, key illustrations.▪️Many pillar content at top-3 in Google▪️Executive keyontes and speeches✅Leading sustainability communications and strategy▪️Leading the initial definition and calculation of Fastems’ carbon handprint and footprint (GHG Scopes 1-2) with Gaia consulting. Supported later with scope 3 calculations.▪️Sustainability communications and sustainability strategy conceptualization. ✅Facilitator and owner of market intelligence process and reporting▪️Facilitating yearly market intelligence report updates. Summaries to leadership team and BOD▪️Personal data gathering and market size calculations. Tools in use Feedly and Meltwater.✅Ramping up and managing customer experience measuring▪️Built touchpoints, goals, data gathering methodology and reporting. Partner selection.▪️Integration to Fastems’ quality system to facilitate data utilization. Show less ✅Owner of Fastems digital marketing strategy, including website and other martech▪️ Lead the complete renewal of Fastems webpage and partner selection▪️Website customer journeys, goals and UI/UX▪️Key user of marketing automation Emarketeer and Google analytics✅Being the ‘right hand’ of Sales & Marketing VP▪️ Developing sales and marketing strategies and processes▪️ Leadership team and BOD presentations▪️ Support for go-to-market planning in USA, EMEA and APAC.✅Global CRM (SuperOffice) Admin▪️ Sales process and CRM platform development▪️ Various sales reporting duties via Excel, Qlikview and PowerBI to Sales VP, leadership team and BOD.▪️ Global training and user-support▪️ Customer data modeling and ownership✅Responsible for business intelligence▪️ Built a framework to asses global flexible automation market size▪️ Following key data around market and technology development✅Ramping-up 'basics of marketing'▪️Brand guideline▪️company and product presentation▪️Internal media library, office templates, business cards...✅Main developer of Qlikview-reporting environment. ▪️ Architecture, specifications, application development and user support. Show less ✅Monthly management and financial reporting and forecasting of Fastems Group. ▪️ Full profit & loss and balance sheet reporting, including consolidating seven subsidiaries to the principal Fastems Oy Ab.▪️ Interim and annual closing material preparations and presentation to the auditors.✅Special reporting focus on Global Services business line▪️ Monthly PL and operative reporting to the Service business VP and service management team.▪️ Forecasts of service business with business line and area management.✅Administrator of reporting and consolidation tool Adaptive analytics▪️ Part of implementation team awarded with Adaptive insights Torchie award in 2017 for efficiency in financial planning and analysis.▪️ System design, user trainings, data integration...✅Qlikview main developer and BI-steering group member▪️ Development and ownership of Fastems’ Qlikview-platform and applications.▪️ Hands on coding work beginning from the data sources and data models into user interfaces:✅Global finance key user of Lean-ERP▪️ Member of LEAN-ERP development board▪️ Co-lead Succesful ERP implementation project 2016 and support phase in early 2017. My role was to design and implement financial closing procedures together with the local controller and implementation team.✅Various process development and training tasks▪️ ERP finance processes development and testing, including for example revenue recognition, POC calculation and invoicing processes.▪️ Designing and maintaining data hierarchies✅Editor for Fastems’ culture book ”How We Rock”▪️ Part of three-member editor team working with Marko Kulmala (Insano).▪️Hosted Fastems’ culture workshop for many years to new employees.✅My title was Assistant Controller 2/2014-12/2015 and Business Controller 1/2016-5/2017. Show less

  • Marketing Director

    Sept 2019 - Apr 2025

  • Marketing Manager

    Jun 2017 - Aug 2019

  • Controller

    Feb 2014 - May 2017

  • Master Thesis Worker

    Aug 2013 - Jan 2014
• 

  Freelance

  Jan 2025 - now

  Management Consult

  I’m working on two interim consultation projects during spring 2025 while also spending parental leave and looking for a permanent position. ✅ Exact Tools is a leader in portable pipe cutters. I'm facilitating and consulting their strategy process during spring of 2025.✅Hohdin Oy is focused on developing organizational culture and leadership. I've consulted CEO Timo Uusiprosi on strategy, marketing and service productization in winter of 2025.