Lekha Rath

Experience

• 

  Ernst & young

  Feb 2010 - May 2010

  Accounts Co-ordinator

  Handled bank confirmation database for over 30 accounts as a part of my core responsibility

• 

  PepsiCo

  Apr 2011 - Jun 2011

  Marketing intern

  • Implemented the new Go To Market (GTM) of Pepsico based on Order Booking System (OBS) in Kirti Nagar region - Delhi• Trained 10 customer executives and 20 Pre Selling Representatives on the new processes• Increased the lines per scheduled call (LPSC) from 3.7 to 6.5 and the strike rate from 37% to 71% in 3 months by analysing the result of the implementation of new processes.

• 

  Tally Solutions Pvt Ltd

  May 2012 - Apr 2016

  Communication and PR foro Corporate and product updates/storieso Partner ecosystem restructuring programso Partner facing programs like webinars and assessmentso Customer engagement programs like Tally Awareness Camps Content Creation, Optimisation & Managemento Digital for both lead generation and visibilityo Print for both lead generation and visibilityDigital Marketingo E- Mail marketing o Social media managemento Paid social media advertising Channel Management and Partner Program Brandingo Managing all partner facing communicationo Managing all partner requirements in terms of collateralo Branding and managing the execution of partner facing business development programs Show less

  • Manager - Marketing Communication

    Dec 2015 - Apr 2016

  • Assistant Marketing Manager

    May 2012 - Dec 2015
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  Mahindra Electric Mobility Limited

  Aug 2016 - Apr 2020

  • Manager Brand strategy and Digital marketing

    Mar 2018 - Apr 2020

  • Manager, PR and Communications

    Aug 2016 - Mar 2018
• 

  Zeta Suite

  May 2020 - Sept 2021

  Marketing Lead - Employee Benefits Business
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  RePurpose Global

  Sept 2021 - now

  • Director of Communications

    Apr 2023 - now

  • Associate Director Of Communications

    Sept 2021 - May 2023