Sunil KC

Experience

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  Nayan Educational Consultancy

  Mar 2019 - Apr 2022

  Social Media Manager / Graphic Designer

  - Enhanced brand image and visibility on social media by consistently delivering high-quality content and post designs, significantly increasing reach, engagement rates, and organic leads.- Collaborated with directors to create compelling copy and design engaging creatives for multiple social media ad campaigns featuring exciting offers. This strategy consistently increased student visits and resulted in higher conversion rates.- Assisted in retargeting strategy targeting captured leads via timely SMS, email, and phone calls, resulting in a notable increase in conversion rates.- Designed business cards, brochures, banners, and invitation cards to enhance brand identity and marketing efforts. Show less

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  Yeti Yap

  May 2022 - Dec 2022

  Thumbnail Designer / Graphic Designer

  - Designed 3-4 attention-grabbing thumbnails in Photoshop daily for website articles through close collaboration with content writers and the creative director.- Designed graphics for multiple daily posts and stories to enhance social media engagement and brand visibility.- Participated in daily team discussions to present and evaluate content ideas, collaborating with team members to develop posts that align with brand guidelines.- Designed graphics and repurposed various photos for article content, ensuring optimal image sizes to maintain website speed. Utilized WebP image files to balance quality and performance. Show less

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  Gramin Post | King's Restro | Fashionable Wears | Luga Adda | MerchValley

  Dec 2022 - May 2023

  Facebook Ad Manager / Graphic Designer

  - Created a new logo and brand identity from scratch for a t-shirt business. Designed and developed an e-commerce website using WordPress, WooCommerce, and Elementor, and designed multiple merchandise items. This automation streamlined their online sales system while keeping expenses within a limited budget.- Designed a custom logo and developed brand identity for a new media company. Assisted in setting up their website using Wordpress and provided extensive training on WordPress management and Facebook advertising strategies.- Designed ad graphics and managed Facebook advertising campaigns for a cleaning company, working closely with them to understand their target customer demographics and effectively acquire new customers.- Enhanced product photos using Photoshop, created various social media graphics for a clothing store, and managed a highly successful Facebook photo contest ad campaign for the store.- Created social media graphics, musical event posters, and redesigned the menu for a restaurant. Show less

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  IT Offer

  May 2023 - Nov 2023

  Social Media Manager / Graphic Designer

  - Consistently designed graphics for posts, carousels, and cover images, ensuring alignment with brand identity and guidelines.- Focused on content marketing, particularly on LinkedIn, by using a content calendar to consistently produce relevant technology-related posts, significantly increasing the brand’s visibility on the platform.- Wrote and proofread articles on tech-related topics including SEO, digital marketing, the importance of websites, data backup, and cybersecurity.

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  Nayan Educational Consultancy

  Dec 2023 - Aug 2024

  Social Media Manager / Graphic Designer

  - Produced and designed 1-2 informative and promotional posts daily, systematically using a content calendar developed in collaboration with directors and co-workers, with a focus on short-form video content. This initiative resulted in a consistent increase in monthly organic reach by 2-5 times, engagement rate by 2-3 times, and organic leads by 2-3 times.- Created and managed multiple Meta ads to run on Facebook and Instagram, designing ad creatives in close collaboration with the team to invite students to various events and enrollment sessions, and to increase brand awareness and visibility, consistently achieving satisfactory results.- Designed marketing materials, including business cards, event posters, and banners, to support various marketing campaigns and brand initiatives.- Collaborated with co-workers to generate new content ideas and produce short-form trendy videos, significantly increasing organic reach and visibility, and enhancing brand image.- Conducted competitor research to analyze social media marketing strategies, including organic content, Meta ads, offers, and events. Reported findings to directors and collaborated with them to enhance our own marketing efforts. Show less