Anna Tomala

Experience

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  PHD

  Jun 2011 - May 2013

  Media Buyer
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  Van Pur S.A.

  Jun 2013 - Oct 2014

  Assistant Brand Manager
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  4finance

  Nov 2014 - May 2016

  Marketing Communications Specialist

  ▪ Organising media pitches (working with procurement team)▪ Providing reports of competitors’ activities in media and media strategy recommendation▪ Monitoring and execution of TV and online campaigns (through media house and online agencies)▪ E-mail marketing and affiliate marketing campaign execution▪ Measuring effectiveness of marketing campaigns▪ Customer insights – research, preparing recommendation based on consumers’ insights

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  Colian

  Jun 2017 - Dec 2019

  Junior Brand Manager

  - ▪ Recommending activity plans for brands (Akuku!, Jutrzenka)▪ Relaunching of Akuku! brand – pitch for design agency, creative agency (new brand identity)▪ Negotiating price for different marketing activities including ATL/BTL campaigns and non-standard activities (AR application)▪ Stock planning – forecast of sale and production volume of SKUs▪ Monitoring and execution of marketing activities including online and offline campaigns▪ Managing portfolio and new product development – co-working with R&D and Technology Departments on drafting new offers and managing current portfolio optimisation▪ Brand communication - strategy, design, consumer insights delivery▪ Providing analyses and reports (competitive, sales, controlling)▪ Managing budget Show less

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  Dr Gerard Sp. z o.o.

  Jan 2020 - Mar 2020

  Product Manager

  ▪ Devolving and optimising products’ portfolio▪ Launching new products▪ Monitoring market and competitors’ activities▪ Executing the product and brand strategy▪ Preparing sales presentations▪ Working in cross-teams on co-manufacturing projects for new markets ▪ Working on graphics design for new products▪ International clients offer – product recommendation▪ PR activities coordination

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  Princes Limited

  May 2020 - Nov 2022

  Marketing Manager

  ▪ Developing and implementing category and customer plans and supporting Senior Marketing Manager with development of the strategic territory ▪ Helping to deliver budgeted business targets and brand shares through brand, trade and category management initiatives▪ Developing and analyzing branded market using consumer research data and providing professional reports and recommendations to relevant internal departments ▪ Providing external reports on Princes brands product portfolio performance by reviewing market information and internal sales data and recommending relevant actions▪ Managing Princes brands NPD, including generation of ideas, commercial viability, gap analysis, packaging and project management until launching the final product with further marketing plan▪ Developing and delivery of the Princes marketing communication campaigns to consumers and customers (ATL+BTL, incl. TV, Digital, Social Media, PR, Radio)▪ Handling the budget and contracts negotiations Show less

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  Colgate-Palmolive

  Dec 2022 - Nov 2024

  Brand Manager CEE

  Marketing Strategy• Coordinating the implementation of the overall brand strategy plans agreed with Division, including 5P guidelines to achieve/exceed market share & financial objectives• Working with the Insights & Research team regarding preparation of the actionable recommendations to address ongoing business CEE challenges• Development and coordination of the regional new product launch plans• SKUs management Media Management• Coordinating the implementation of media priorities and media plan revisions with countries in region• Supporting the plan of media planning & buying (flowchart laydowns, BPR's to book media) for subcategories• Leading the process of media copies adaptation for CEE marketsNew Product Development• Developing master materials (key visuals, media support, trade presentations, master POP) to support new product launches• Active involvement in monthly meetings/calls with regional and local retail marketing category to update on key CEE initiatives and activities• Supports preparation of roll- out new product launches plans.• Working with the Local Commercial Activation• Working with CEE countries to identify the best practices• Cooperating with local retail marketing category teams to update on key CEE activities: business results, NPD, event/material updates, A&P budget updates, country specific projects and business challengesMarketing Budget Review & Mid-Year Review• Developing product strategies & support plans to be presented to Division.• Coordinating preparation of the marketing charts for Budget Review with Retail Marketing (SOM/SOV, Pricing, Distribution, Promo Flowcharts) Show less

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  Hortex

  Aug 2024 - now

  Brand Manager

  Analyzing brand positioning and consumer insightsNew product development&launchTranslating brand elements into plans and go-to-market strategiesMeasuring and reporting performance of marketing campaigns, and assess ROI and KPIsImplementing grow strategies from a brand innovation manager’s point of viewCooperation with media house&marketing gagencies to deliver the best campaigns