Vera Marie Gascon

Experience

• 

  Philippine Junior Jaycees Inc.

  Apr 2017 - Jun 2018

  Responsible for overseeing the daily operations and leading initiatives aimed at improving member well-being while promoting stakeholder engagement. Played a pivotal role in expanding the organization’s reach through strategic social media efforts, from content creation to managing recruitment campaigns, all aligned with the organization’s goals.Key Achievements:• Successfully increased the organization’s Facebook following through the publication of engaging and relevant content.• Launched a creative recruitment campaign for the 2017–2018 term, introducing new strategies to attract dedicated and passionate members.• Demonstrated excellent organizational skills by managing paperwork, logistics, and follow-up for events, ensuring smooth execution.Key Responsibilities:• Designed and implemented social media strategies to increase visibility and encourage interaction on various platforms.• Created captivating content—including visuals, videos, and written materials—that effectively communicated the organization’s mission and activities.• Led recruitment initiatives through information sessions and outreach efforts to attract and onboard new members.• Coordinated event logistics, including document preparation, internal collaboration, and post-event follow-ups.• Supported communication among board members, committees, and volunteers to align efforts toward organizational goals.• Provided administrative support through agenda preparation and minute-taking to facilitate efficient meetings and decision-making. Show less Called to lead in the planning and execution of our marquee event, the Central Visayas Regional Convention, which brought together regional members from at least three different universities to collaborate, learn, and network on a variety of topics. With a strong attention to detail and a passion for creating impactful networking opportunities, I ensured that each convention left a lasting impression on participants.Key Achievements:• Spearheaded the planning and implementation of the Central Visayas Regional Convention, managing everything from site selection to program development and audience engagement.• Maintained records of monthly meetings with regional members, ensuring transparency in communication and accountability in decision-making processes.• Fostered effective discussions and collaboration among regional stakeholders from different universities to tackle key challenges and find growth and development opportunities.Key Responsibilities:• Organized and delivered the Central Visayas Regional Convention, overseeing logistics, program development, speaker coordination, and attendee registration.• Coordinated monthly meetings for regional members, recording key decisions, action items, and follow-up tasks to maintain clarity and alignment.• Served as the liaison between regional members and the organizing committee to ensure effective communication and alignment of objectives.• Evaluated the success of each convention and meeting by gathering feedback from participants and stakeholders, using insights to inform future planning and improvements.• Fostered a sense of community among regional members by facilitating networking opportunities and encouraging continued collaboration outside the formal convention setting. Show less

  • Secretary General

    Aug 2017 - Jun 2018

  • Regional Records and Recognition Commissioner

    Apr 2017 - Jun 2018
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  Monde Nissin Corporation

  Jul 2018 - Nov 2018

  Key Accounts Specialist

  Served as the primary liaison between the company and major supermarket partners, acting as a strategic business consultant by providing insights in sales, marketing, merchandising, and distribution to improve operational efficiency and business outcomes.Key Responsibilities:• Built and nurtured strong relationships with key customers and retailers, serving as the main point of contact to ensure high satisfaction and long-term loyalty.• Developed and implemented tailored sales and marketing strategies in the retail and FMCG sectors to drive growth and maximize opportunities with key accounts.• Led the rollout of in-store programs and initiatives, ensuring flawless execution aligned with Monde Nissin Corporation’s goal of being the Philippines' top biscuit and noodle brand.• Managed product placement and merchandising initiatives to enhance visibility and engagement, supporting the company's leadership in market positioning and brand activation.• Monitored performance metrics and KPIs to evaluate progress and identify opportunities for continuous improvement, helping ensure consistent achievement of sales and marketing targets.• Executed trade marketing campaigns and promotional efforts to strengthen brand awareness and generate consumer demand in competitive retail environments.• Conducted product training sessions for retail staff to build confidence and capability in representing Monde Nissin’s product range to end consumers.• Facilitated regular feedback channels with key accounts to gather actionable insights and refine strategies in alignment with customer needs and market dynamics. Show less

• 

  Bank of the Philippine Islands (BPI)

  Dec 2019 - Mar 2024

  Processed branch-endorsed accounts for SME business loans. Utilized cold calling, client interaction, and appointment scheduling strategies in the recruitment of new clients to increase sales. Perfectly executed marketing programs, coordinated resources, and led meetings to ensure that bank objectives were met and outstanding service was provided.Key Responsibilities: • Mapped and analyzed the designated territory—Cebu North and Leyte—focusing on SME presence and market potential.• Developed and leveraged an influencer network, including government institutions, NGOs, and civic organizations that partnered with SMEs, to expand market reach and enhance brand visibility.• Established and fostered strong relationships with BPI and BFSB branches in the assigned sales territory; proactively engaged with potential clients through direct outreach, conferences, meetings, and industry events to promote the bank’s products.• Collaborated with internal cross-functional teams to streamline client onboarding through cohesive marketing materials and aligned strategies, ensuring a smooth transition from initial contact to account opening.• Assessed client needs and financial requirements to provide tailored solutions, including SME business loans and deposit products; applied in-depth knowledge of financial products and market trends to deliver compelling marketing messages.• Designed and executed upsell strategies, driving multiple product engagements with existing clients through targeted marketing campaigns to boost product adoption and client retention.• Contributed to marketing plans and cultivated long-term relationships with key decision-makers and business owners to grow the client base and maximize business opportunities. Show less Undergone an intensive 6-month classroom and on-the-job training program designed to build foundational management and leadership skills. Gained in-depth knowledge of BPI’s diverse range of products, services, and business operations, effectively preparing for a smooth transition into entry-level management roles.Key Training Highlights:• Comprehensive curriculum covering essential sales techniques, customer relationship management, and product knowledge.• Practical experience gained through immersive on-the-job training opportunities, allowing me to apply theoretical concepts in real-world scenarios.• Mentorship from seasoned professionals within the organization, providing invaluable guidance and support throughout the training process. Show less

  • Business Sales Officer

    Jul 2020 - Mar 2024

  • Management Trainee

    Dec 2019 - Jul 2020
• 

  Freedom Mobile

  Aug 2024 - now

  Retail Specialist

  Engaged customers with genuine, personalized service to help them find the best wireless solutions for their needs. Promoted and sold Freedom products and services, provided device support, and ensured each customer interaction was friendly, informative, and memorable. Worked in a dynamic, goal-oriented retail environment, contributed to sales growth, built lasting customer relationships, and stayed up to date with the latest technology trends.

• 

  Ontario Government | Gouvernement de l’Ontario

  Jan 2025 - now

  Lean Brand Marketing and Communications Co-op

  Assisted in the creation and implementation of internal marketing and communications strategies to promote Lean practices across the Ontario Public Service. Supported the development of strategic messaging, managed content workflows, and ensured consistent branding and accessibility across all materials.Key Responsibilities:• Designed and maintained a content calendar to schedule and track communications initiatives that promote continuous improvement and Lean transformation within the public sector.• Developed engaging, accessible, and on-brand digital and print content—including blog posts, video blogs, newsletters, visual assets, and promotional collateral—for internal distribution across OPS platforms.• Collaborated with cross-functional teams to gather Lean success stories, synthesize key messages, and package content for strategic internal campaigns.• Monitored communications performance through engagement metrics to assess impact and recommend data-informed adjustments to maximize reach and effectiveness.• Applied OPS branding and accessibility standards to all materials, ensuring alignment with government-wide communication protocols.• Supported internal efforts to build awareness and understanding of Lean methodology among over 60,000 public service employees by leveraging creative storytelling and clear messaging strategies. Show less