Dennis Clark

Experience

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  Stantec

  May 2012 - Sept 2014

  Surveying assistant

  Assisted in conduction real property reports, elevation shootings, and excavation shootings. Performed calculations and communicated with clients to ensure results were accurate. Worked long strenuous hours as necessary to complete work.

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  The Brick Minor Hockey Tournament

  Jun 2014 - Jun 2016

  Social Media Marketing Coordinator

  The Brick Minor Hockey Tournament showcases the best 10 year old hockey players all across North America & is an annual event that takes place at the West Edmonton Mall Ice Palace. The mission of the tournament is to provide a professional experience & atmosphere for these gifted young athletes. Main focus was to establish an online presence for the tournament. Provide creative content and valuable insight to help grow the brand & the tournament as a whole.

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  Alberta Soccer Association

  Jul 2015 - Dec 2015

  Fulfilled a contracted position with Alberta Soccer Association(ASA). Facilitated and coordinated technical programs including Mini Stars, Exposure Camp, Provincial programs, and Coaching Licensing. Assisted with website updates & communications. Also obtained my personal provincial coaching license. Pacific Challenge Series acts as a showcase to highlight outstanding talent and identify a young and upcoming talent pool for the Canadian National Team Program. Team Manager & Assistant Coach for the U-14 Boys Provincial Team.

  • Technical Assistant

    Apr 2015 - Dec 2015

  • Team Manager

    Jul 2015 - Jul 2015
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  United Cycle

  Mar 2016 - Feb 2017

  Digital Marketing Coordinator

  Website analytics: Measure and compare different metrics. Create reports and contribute suggestions on how to increase efficiency and improve the e-commerce platform. Search Engine Optimization (SEO) : Ensure we are following best practices and staying up to date with SEO meta data fields. Ensure good organic search traffic & results to website. Digital Advertising: Design/ create Google AdWords search & display campaigns for various marketing campaigns throughout the year. Help create social ads and manage budgets & spend. Social Media: Oversee all social channels, create & schedule content on a regular basis. Ensure brand standards and reputation are kept. Web Design: Create & schedule different landing pages. Formatting, writing copy, layout/imagery and some html code editing. Show less

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  Bluetrain Inc.

  Apr 2017 - Nov 2017

  Digital Marketing Specialist

  Created reports using a variety of SEO reporting tools such as Google Search Console, Google Data Studio, Moz and Raven. Published reports for a variety of clients on a monthly basis. Used analytics and data to make recommendations to improve SEO as well as usability. Helped businesses grow their online success. Set up Google Analytics, Google Tag Manager, Search Console, as well as AdWords maintenance and reporting.Worked extensively with WordPress, FourSquare, and Unbounce to format, optimize and build web pages. Worked within the HTML to reformat and edit pages. Assisted with various site redesigns. Included keyword research, creating a site arch, setting up redirects and helping with usability as a whole. SEO & Technical audits to help determine long-term strategy. Worked closely with account managers as well as attended client meetings to present and explain various findings/ recommendations. Show less

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  Banff Centre for Arts and Creativity

  Nov 2017 - Apr 2021

  Digital Strategist

  Responsible for user experience on Banff Centre's digital platforms. Duties include strategy, layout, design, branding & consistency. Detailed work within analytics in order to provide accurate relevant data to assist with decision making, leveraging best practices and helping to create a data-driven environment.- Lead web projects and collaborate with web development, and the design team to ensure quality - Project management with IT, ticket prioritization & web deployments - Create wireframes, design mockups and HTML templates for web platforms- Consult on content for digital campaigns - Own ongoing analytics of web and digital activities, apply analytic findings to optimization recommendations - Provide expertise on web trends, issues, and direction for the institutions (reports, presentations, meetings) - Represent the digital team in committee meetings and project work - Implement metrics and KPI's to enable data driven digital strategy Show less

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  Airbase

  Apr 2021 - May 2024

  Senior Manager - Digital Marketing & Growth

  Airbase is a procure-to-pay platform that provides companies unparalleled control and visibility into every dollar spent. Procurement/ Intake, AP Automation, Cards, and Expense Management. Scaling inbound growth and generating pipeline. Website Management: Collaborating with the content team, designers and PMM to drive inbound pipeline. Manage third-party developers & agencies to enhance website performance, web design, and organic growth.Content Marketing & Organic Growth: Implementing organic growth strategies, publishing new content, and optimizing existing content to improve search engine ranking and visibility.Conversion Rate Optimization (CRO): Conduct A/B testing and personalization to drive pipeline, and improve website performance/ user engagement. Project Management: Managing multiple projects simultaneously, including content production, website updates, marketing campaigns, and technology implementation. Reporting and Analysis: Utilizing tools like Looker, GA4, Marketo, Salesforce, and Tableau to monitor and report on marketing performance and provide data-driven decisions. Show less

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  ODAIA

  May 2024 - now

  Senior Manager, Digital Marketing & Operations

  The only customer science platform for Pharma. ODAIA helps commercial pharma teams spend less time analyzing data, and more time engaging with the right HCP's.Develop & execute digital marketing strategies, optimize the marketing tech stack, and scale demand generation/ pipeline.Lead ongoing website improvements/ projects, ensure seamless user experience, optimize SEO, scale traffic & lead generation.Manage marketing automation, marketing operations processes, improve foundational data, reporting, and attribution. Show less