Bron Hekkema

Experience

• 

  Novotel & HICC

  Jan 1985 - Jan 1992

  Various Hotel & Facility Management functions

  Various trainee & management positions in hotel business in the Netherlands and Belgium.Restructured Facility Management department to achieve overall cost reduction of 50%. Eliminated the managerial function and moved at my own request to the sales department.

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  Avery Dennison

  Jan 1992 - Jan 2007

  Promoted to Director level with overall responsibility for the full P&L of the ˃ €100MM Business Unit Signage & Digital with 23 FTE. Defined and executed a strategy for the BU in order to meet the company’s targets for growth and profitability. Build a strong sales & marketing organization with focus on enhancing the relationships with key customers & suppliers and sharegain.Grown the top line with ˃20% mainly by Identifying the new digital opportunities. Created cross-functional business teams to develop and launch a new portfolio of digital printable products, which is still today a significant % of the turnover. Launched a unique value added services program to differentiated the Avery Graphics brand at the printers.Received the Global Avery Dennison Corporate Excellence Award for Sales & Marketing. Show less

  • Business Unit Director

    Jan 2004 - Jan 2007

  • Area Sales Manager Central & Eastern Europe

    Jan 2001 - Jan 2004

  • Area Sales Manager Eastern Europe & International

    Jan 1999 - Jan 2001

  • Customer Service Manager

    Jan 1997 - Jan 1999

  • Sales Manager Germany, Austria & Switzerland

    Jan 1996 - Jan 1997

  • Sales Manager promotional Films

    Jan 1992 - Jan 1996
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  Avery Dennison

  Jan 2008 - Feb 2013

  Sales Director EMEA Graphics & Reflective Solutions

  Executive position leading the European Sales & Service organization with over 75 FTE. Responsible for a business with a turnover of ˃€250MM.. Providing self-adhesive solutions for corporate branding, decorative, promotional and protection purposes . Reporting to the General Manager and member of the European leadership team with full P&L responsibility. Able to drive growth in a mature market by building strong relationships with Pan-European distribution accounts and leading converters. Redesigned the commercial organization during economic downturn resulted in significant reduction of FTE and selling costs. At the same time created a more focused customer approach, resulted in significant growth in direct & end user channel Show less

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  Spandex

  Apr 2013 - Jun 2015

  Project Director Sales Excellence

  - Management position to improve company performance by driving and executing sales excellence projects in the European sales organisations. - Developed and executed a growth strategy in Germany, United Kingdom, France & the Netherlands. Achieved a significant turnaround within 6 month. - Optimised the system & improved the way salesforce is working with Salesforce.com CRM. - Implemented customer segmentation and re-designed the commercial structures in various countries to create focus around key customers. Including the appropriate KPI’s & dashboard. - Developed a training program for sales management, with focus on sales coaching , leadership skills & performance management. Introduced and rolled out a new appraisal process. Show less

• 

  Seri-Deco Oy

  Jan 2014 - Sept 2018

  Executive Board Member

  Board Member for a medium sized Distributor for the Graphics Industry. Guided the acquisition process with the Spandex Group which let to the successful sell in the summer of 2018.

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  Heytex Gruppe

  Nov 2015 - Dec 2019

  Commercial Director

  Responsible for the Global Commercial Team of 50 FTE, sales offices in Germany, USA and China with a turnover of > €100 MM. In the 4 factories Heytex produces high quality technical textiles for digital printed and industrial applications. Reporting to the CEO.Main achievements:- Implemented a new sales structure within 3 months, based on market segmentation with dedicated field sales for the key segments. The change resulted in a significant business turnaround with > 15% growth in the high profitable Texineering ranges. - Segmented the customer base on growth, potential and profitability. The focus on growing and profitable customers resulted in 3% higher margin and 10% growth at the key-converters.- Introduced a Business model based on Commodity vs Differentiated business, with cross-functional Business Teams to manage each Business accordingly. This resulted in a more customer centric organisation and much faster product development at 3-5% lower cost. - Introduced standard sales processes and new tools such as Pipeline Management, Key Account Management and Horizon Growth programs. Show less

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  Innovia Films

  Mar 2021 - now

  New position to develop the Graphics segment for Innovia coated BOPP Films. These films are PVC free and offer a more sustainable solution for self adhesive applications.

  • Business Unit Director Graphics

    Feb 2024 - now

  • Market Development Manager Graphics & Linerless

    Mar 2021 - Feb 2024