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Fernanda Mara Daldegan Poretsky

Fernanda Mara Daldegan Poretsky

Saleswoman, drawer and planner

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  • Timeline

  • About me

    Content, Community & Operations Manager

  • Education

    • Universidade Tecnológica Federal do Paraná

      2005 - 2009
      Technologist Furniture Design

      Principal subjects/occupational skills covered:Project of wooden, metal and handcrafted furniture and systems; artistic, mechanics and technical drawings; ergonomics; layout studies; illustrations and graphical perspectives; creativity; art and design history; colour (theory and practice); design management; CAD for 2D and 3D design and technical drawings.

  • Experience

    • DeDiseño Móveis e Decorações Ltda.

      Jul 2007 - May 2008
      Saleswoman, drawer and planner

      - Creation 2D and 3D interior design projects using CAD software.- Sales of furniture and architectural projects.- Measurement of spaces.- Greeting customers and suppliers.- Development of commercial and residential interior design projects.

    • La Mark Vision

      Jul 2009 - Aug 2015

      - Organized the various professional people working on a project, in order to make sure that all the aims of the project and quality standards are met.- Recruited, selected, trained, and coached freelancers and employees to work or collaborate in our services.- Collaborated with project managers to define project scope, goals, and deliverables.- Completed work breakdown structure to estimate effort required for each task.- Clearly communicated expectations to team members.- Monitored project progress, ensuring compliance with guidelines and effective prioritization of tasks. Show less

      • Content Delivery Manager

        Jan 2014 - Aug 2015

      • Content Team Leader

        Mar 2013 - Jan 2014

      • Content Developer/Writer

        Jul 2009 - Mar 2013

    • Moovit

      Sept 2015 - Dec 2022

      - Led an 11-person team overseeing operations across the Americas, increasing efficiency through improved workflow strategies.- Supported the Operations Director in planning B2B and B2C projects, overseeing corporate transitions and workflow improvements. Directed work activities, advised on directives / initiatives, and oversaw the administration of the team.- Conducted weekly operation synchronization meetings to manage organizational charts, improve efficiencies, streamline processes, and identify reluctant tasks.- Conducted annual performance appraisals and provided purpose, guidance, and direction to subordinates on a daily basis in order to positively affect attitudes and improve the quality of work.- Prioritized all operational requests coming daily from different regional operations teams around the world. Show less - Led the app’s operations in Portuguese speaking markets.- Improved and maintained the market's KPIs by identifying and correcting city transportation data.- During the 2016 Summer Olympics, coordinated with local authorities, communicated to users and implemented together with local volunteers, daily complex changes to Rio de Janeiro’s transportation system, making Moovit the only transit app able to correctly display the changes.- Managed, guided, and engaged the local communities of volunteers, including the planning and execution of Community events (virtual and face to face). Developed training content to enhance community engagement and data accuracy. As a result, it became the company’s most engaged Community in terms of data entries and a role model for others worldwide.- Managed content writing, localization, and customer support. Show less

      • Global Community Team Leader

        Sept 2020 - Dec 2022

      • Operations Team Leader

        Oct 2018 - Sept 2020

      • Operations Manager

        Sept 2015 - Oct 2018

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Fernanda Mara Daldegan Poretsky
      Official transit app of the Rio Olympics 2016 City Hall of Rio de Janeiro Aug 2016 Moovit was the official public transport app during the Olympic Games 2016.Users had access to real time information and special services during the Games, receiving the best options to get around the city with public transportation.Ensuring that all information would be accessible to as many people as possible, the app also became accessible for Voice Over and Talk Back users.
    • Awarded to Fernanda Mara Daldegan Poretsky
      Tela Viva Mobile Awards 2012 - 3rd place Mobile Time - São Paulo May 2012 Category: Public & social servicesService: Kantoo Spanish, a m-learning service for Brazilians who want to learn Spanish.
    • Awarded to Fernanda Mara Daldegan Poretsky
      Tela Viva Mobile Awards 2011 - 1st place Mobile Time - São Paulo May 2011 Category: Public & social servicesService: Kantoo English, a m-learning service for Brazilians who want to learn English.