Abby Ledger - Lomas

Experience

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  Studentbeans.com

  Aug 2007 - Sept 2008

  Brand Manager

  Trained by Proctor & Gamble in Advertising and Promotional AwarenessWon Career Development Award from Chartered Institute of Marketing

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  Campus Industries

  Sept 2007 - Oct 2009

  Accounts Manager

  Managed publicity within the student union of large magazine titles such as Newsweek, National Geographic, The Independent, The Times, Dazed & Confused

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  The Sanctuary Independent Newspaper

  May 2008 - May 2009

  Arts Editor

  Sourced, commissioned and edited art, theatre, literature and performance focussed articles for the arts section of the newspaperManaged team of writers, publicised newspaper across campus and secured links with the wider arts community (including Brahm Gallery, Opera North and West Yorkshire Playhouse).

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  Blankpages Magazine

  Aug 2010 - Jun 2011

  Poetry Editor
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  Blue Chip Marketing

  Oct 2010 - Sept 2011

  Marketing Executive

  Marketing executive on O2 client account, contributing to audience research and creative delivery for several national campaigns.

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  Freelance

  May 2011 - Jan 2012

  Copywriter & Creative Writing Workshop Leader

  - I took some time out from agency life to work in third sector and arts communities; working as a freelance copywriter for arts organisations around Manchester, and delivering Creative Writing workshops within charities for vulnerable adults and creative groups.

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  Blank Media Collective

  Jun 2011 - Mar 2013

  Developed partnership bridges with useful organisations, securing funding for arts initiatives and encouraging advocacy from larger arts collectives. Introduced a new communications strategy that forged mutually beneficial partnerships; generating sponsorship from local businesses. Re-positioned brand identity and developed tactical audience profiles to shape promotion. Managed a team of 6 editors to produce a monthly online art and literature magazine

  • Head of Marketing and Communications

    Jan 2012 - Mar 2013

  • Editorial Assistant

    Jun 2011 - Dec 2011
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  Cornerhouse

  Sept 2011 - Mar 2012

  Digital Reporter

  Multi-media content producer for the Cornerhouse website: from filming Q&A’s with directors to blogging previews of new exhibitions.

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  BBC

  Jan 2012 - Jan 2024

  • Senior Marketing and Audience Planner, Customer Insight and Strategy

    Feb 2020 - Jan 2024

  • Acting Head of Marketing and Audience Planning, Customer Insight & Strategy

    Mar 2023 - Aug 2023

  • Senior Marketing and Audience Planner, BBC Online

    Oct 2018 - Feb 2020

  • Senior Marketing and Audience Planner Children's & Education

    Mar 2018 - Oct 2018

  • Product Marketing Manager, BBC Online

    Feb 2017 - Mar 2018

  • Brand Marketing & Strategy Manager, Marketing & Audiences (BBC Education)

    Aug 2014 - Feb 2017

  • Creative Marketing Executive, Marketing & Audiences (BBC Education, CBBC, CBeebies)

    Jan 2014 - Aug 2014

  • Creative Marketing Coordinator, Marketing & Audiences (Radio 5 live, BBC Sport, CBBC, CBeebies)

    Jan 2012 - Jan 2014
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  RSPCA

  Jan 2024 - now

  Head of Customer Strategy

  Managing a brilliant team of innovators, researchers and planners. We help teams across the organisation connect with our audiences, using research and innovation to develop products and engagement plans that build our movement.