Ian Simpson

Experience

• 

  Stretch Experiential Marketing

  Jul 2012 - Dec 2014

  - Identify and approach potential clients- Networking- Facilitate inter-agency relationships- Brand and campaign strategy- Concept development- Credentials presentations- New business strategy- Client service- Project management- Departmental management through ideation and execution (strategy, creative and client service departments)Clients worked with:Pernod Ricard - Hollard - Unilever - Parmalat - Distell - Nestle - Cisco - Pioneer Foods - Project management- Event co-ordination- Live event management- Campaign production management (custom builds, logistics, etc.)- Campaign execution- Sourcing and managing of suppliers - Sponsorship management- Client communication and services- Event management

  • Business Development Executive

    Jan 2014 - Dec 2014

  • Production Executive

    Jan 2013 - Jan 2014

  • Client Services Intern

    Jul 2012 - Jan 2013
• 

  Peacocke & Simpson

  Apr 2015 - Apr 2017

  Marketing and Business Development Consultant

  - Managed corporate rebrand and implemented new brand strategy- Developed business development strategy and processes- Enhanced product offering- Designed and implemented marketing strategy, including:New/updated forms of digital communication and marketing(email, social, advertorial); staff training; content creation, and copywriting

• 

  Yellow Door Collective

  Aug 2015 - Mar 2016

  Strategy & Account Management

  - Brand strategy- Campaign strategy- Concept development and ideation- Client service- Project management- Agency growth strategy- Content creation- Copywriting- Social media management- Communication strategy- Email marketing- Website managementClients worked with: eta College - @home, Scheckter’s Organic Energy - GP/OK CID - Surf Lodge South Africa - Luxury Safaris - Da Vinci’s - The Carbon Report - RAGA (Raymond Ackerman Golf Academy) Show less

• 

  Gravity Concentrators Africa

  Mar 2016 - Jun 2018

  Marketing and Business Development Consultant

  - Managed corporate rebrand and implemented the new brand strategy- Identified new business opportunities and strategic partnerships- Designed and implemented a marketing strategy, including:New/updated forms of digital communication (email, social, advertorial); defining the marketing budget; implementing digital processes to monitor client transactions and needs; digital marketing; staff training, and content creation

• 

  2U

  Oct 2016 - Sept 2022

  • Director, Product Strategy & Innovation

    Jan 2022 - Sept 2022

  • Director, Brand Experience Innovation

    Jan 2021 - Jan 2022

  • Brand Director

    Jan 2020 - Jan 2021

  • Lead Brand Strategist

    Dec 2017 - Dec 2019

  • Brand Strategist

    Oct 2016 - Dec 2017
• 

  Printify

  Feb 2024 - now

  Product Marketing Manager