
Wally L.
Principal Applications Engineer

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About me
Engineer
Education

San Francisco State University
-BSEE Electrical EngineeringActivities and Societies: Student Member of IEEE Software: Computer ArchitectureDigital Design: Microcontrollers / MicroprocessorsComputer Programming: Focus on AI/ML Techniques ( Back-propagation )Analog Design: Op-Amps & Power Supplies

Mission College
-Certificate Computer ScienceLanguages: Java, Advanced Java Python, Advanced Python, SQL, and Assembly LanguageTopics: AI, Machine Learning, and IoT

University of Phoenix
-Master of Business Administration - MBA Business Administration and Management, GeneralMBA with a specialty in technology transfers.
Experience

National Semiconductor
Oct 1998 - Mar 2006Principal Applications Engineer• Portable power marketing and apps engineer supporting and selling products to cellular phone companies including but not limited to Nokia, Apple, Microsoft, and Sony Entertainment. • Managed a growing product portfolio consisting of more than $80M in annual revenue.

Analog Devices
Apr 2006 - Apr 2008Marketing Manager• Managed a diverse portfolio of power management ICs with a focus on mixed-signal designs for multifunction laser printers and set-top boxes.• Drove the development and market introduction of innovative mixed-signal solutions, exceeding industry standards.• Delivered advanced technical support, leveraging embedded debugging tools to ensure smooth product adoption and application success.
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IDT - Integrated Device Technology, Inc.(acquired by Renesas)
Apr 2008 - Jul 2012Senior Field Applications Engineer• Products supported: PCIe switches, clocks, PLLs, and power management devices. • Customers supported included Cisco, Juniper, Apple, Microsoft, Intel, NVIDIA, and countless new startup companies.

Avnet Electronics Marketing
Aug 2012 - nowSenior Field Applications Engineer (Lead)• Directed embedded mixed-signal design projects, focusing on MCU/MPU platforms (including but not limited to STM32, Infineon XMC, and Cypress PSOC), power management, and analog systems.• Guided mid and junior FAEs on key customer engagements across multiple suppliers in IoT applications.• Utilized an extensive embedded toolset, including firmware and hardware debugging, to ensure seamless design integration and optimization.• Provided end-to-end support for wireless IoT designs, including architecture, component selection, and system integration.• Guided customers on antenna selection and integration for diverse application requirements.• Conducted tailored technical training sessions for clients and internal teams, enhancing the adoption of Avnet products.• Developed and implemented test plans to ensure system robustness and reliability.• Fostered partnerships with semiconductor manufacturers, staying abreast of cutting-edge technologies and product innovations. Show less
Licenses & Certifications
- View certificate

Java Essential Training: Objects and APIs
Lynda.comMar 2020 - View certificate

Intel IoT Edge AI Scholarship
UdacityMar 2020 - View certificate

Python For Data Science And AI
CourseraApr 2020 - View certificate

Python: Advanced Design Patterns
Lynda.comAug 2019 - View certificate

Data Anaysis with Python
CourseraMay 2020
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