Lisa Berry

Experience

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  Enterprise

  Dec 1990 - May 1996

  Branch Manager
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  Sprint

  May 1996 - Apr 2007

  Indirect Account Manager, Sales Manager, Account Executive
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  Vintner's Cellar of Royal Oak

  Oct 2007 - Jan 2013

  Owner

  • Opened Small Business offering; wine making, wine tasting, events and custom labels. Took the idea from concept to reality of opening doors in November 2008. Worked through entire processes from site selection and build out, develop business plan, grow & mature the business through marketing, advertising & brand recognition all throughout very adverse economic times.

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  CDK Global

  Mar 2014 - Apr 2020

  Digital Account Manager III

  • Responsible for the digital marketing strategies of 40 dealership accounts within General Motors of Canada.• Focused on Account Management, Digital Marketing Strategies and Consultation.• Utilized the following software on a daily basis:o Salesforceo Cisco WebEx/ Zoom/ Teamso Outlooko Microsoft Office Suiteo Tableauo Marchexo Various Analytic Software - Google Analytics Certified.• Participated and lead internal team projects.• Presented dealership's online success stories to the GM Digital Marketing team based off of strategies, analytics and customer engagement.• Chosen to lead projects with GM Canada VIP members of the GM Dealership Marketing Advisory Board.• Created monthly and quarterly digital strategy plans for dealerships.• Trained and mentored new hires.• Traveled across Canada with GM to help build client relationships and educate dealership staff on digital marketing best practices. Show less

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  Sincro, an Ansira company

  Apr 2020 - Mar 2021

  Website Performance Manager II

  (Formerly CDK Global)• Partnered, strategized and consulted with Automotive Dealerships to achievebusiness goals using Sincro Digital products and services.• Managed website performance and implement marketing strategies to drive sales for General Motors, Nissan and Honda dealerships.• Consulted with clients to optimize their website presence and ensure that website strategy is aligned with business development objectives.• Interfaced with customers daily, handled conflict resolution, and problem solving.• Analyzed performance data and key performance indicators, translated and applied data points into actionable optimization strategies that related to clients goals.• Utilized Google Analytics/Data Studio, Salesforce, Microsoft Office, and Tableau• Collaborated with other team members of Sincro Digital including other Website Performance Managers, SEO Specialists, Digital Advertising Specialist, Technical Support Specialists, Digital Sales Manager, and Fulfillment partners to maximize the value of the Digital Marketing Package and increase retention.• Responsible for Special Projects: SEO SME & onboarding, Women’s ERG leader, created Standardized Call Agenda, piloted Account Advocate Standardized Workflow / Playbook, championed Mentor Team for new employees Show less

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  General Motors

  Sept 2021 - now

  Part eCommerce Account Supervisor