Jenna Naude

Experience

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  On the Dot

  Jan 2011 - Sept 2012

  As the National Sales and Marketing Assistant at On the Dot’s Leaflet Distribution division, I had two key roles: supporting the sales team and collaborating with the marketing intelligence team. My key achievements include:Sales Support and Client Management- Worked with the Sales Manager to service clients’ direct marketing requirements.- Conducted market research and utilized demographic data to advise clients on target market strategies.- Assisted in managing client accounts.Marketing Intelligence and Event Coordination- Coordinated marketing, advertising, and promotional activities with the marketing intelligence team.Planned and executed client events such as movie premieres, corporate breakfasts, and township tours.Online Presence Enhancement- Enhanced On the Dot’s online presence by writing press releases for BizCommunity.- Set up and managed the On the Dot Facebook page, creating relevant content.- Involved in the setup and monitoring of On the Dot’s Google AdWords account. Show less

  • National Sales and Marketing Assistant

    Apr 2011 - Sept 2012

  • Marketing Intern

    Jan 2011 - Apr 2011
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  Kantar TNS South Africa

  Sept 2012 - May 2014

  Research Executive

  As a Research Analyst, I was responsible for producing timely and accurate research reports for telecom and FMCG clients. My key achievements include:Customer Satisfaction Tracking- Managed a multi-million rand customer satisfaction tracking study.- Produced accurate reports and met strict deadlines.Qualitative Research Projects- Assisted with qualitative research projects, including writing proposals and designing research questionnaires and discussion guides.- Conducted analysis and compiled presentations for leading FMCG brands in South Africa. Show less

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  Maxidor SA (Pty) Ltd

  May 2014 - Apr 2016

  As the Marketing Manager at Maxidor, I was responsible for managing marketing activities and developing marketing strategies, reporting directly to the CEO. My key achievements include:Annual Marketing Strategy and Budget- Compiled the annual marketing strategy and budget at national and regional levels with the aim of increasing Maxidor’s customer base and market share.- Managed a staff of three employees, ensuring they delivered according to the strategic objectives of the marketing team.Regional Marketing Execution- Collaborated closely with regional branch managers to plan and execute locally relevant marketing activities for each of Maxidor’s eight branches.- Implemented a distribution strategy to expand Maxidor’s franchise and distribution network.Brand Management- Oversaw Maxidor’s rebrand in 2015, including updating the logo and image to communicate the core brand message of strength and style.- Managed the redesign of the Maxidor website and all marketing materials, as well as the planning and design of Maxidor’s new retail stores nationwide.Digital Presence and Strategy- Focused on growing Maxidor’s online presence by planning and implementing social media strategies.- Worked closely with digital partners to optimize Maxidor’s PPC and SEO campaigns.- Created new content for Maxidor’s website and social media platforms and managed the day-to-day social media activity.Market Research and ROI Tracking- Conducted research projects to gather market information for product development and improved marketing strategies.- Set up tracking systems for marketing campaigns and online activities to accurately measure ROI.Advertising and Product Launches- Managed all of Maxidor’s advertising campaigns and marketing events.- Executed the launch of two new Maxidor products. Show less Reporting to the Sales and Marketing Director, I coordinated and executed all national marketing activities for Maxidor. My key achievements include:Budget Management and ROI Reporting- Ensured all marketing activities remained within budget.- Generated monthly ROI reports to evaluate campaign success.Advertising Campaign Management- Managed advertising campaigns across digital, print, and broadcast media.- Developed briefs, collaborated with copywriters and creatives, and approved all advertising materials.Event Planning and Execution- Planned and executed marketing events within budget.- Researched events, negotiated with vendors, and handled all administrative duties.Digital Platform Management- Managed Maxidor’s digital platforms and optimized PPC and SEO campaigns with a digital agency.- Created content for the website and social media platforms.- Managed day-to-day social media activities. Show less

  • Marketing Manager

    May 2015 - Apr 2016

  • National Marketing Coordinator

    May 2014 - Apr 2015
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  Clockwork Media SA

  Apr 2016 - Mar 2018

  Digital Account Manager

  As an Account Manager, I managed a portfolio of accounts across a diverse client base, including LG, Dial Direct, Seacom, Internet Solutions, and Tile Africa. My key achievements include:Strategic Campaign Leadership- Spearheaded clients' advertising strategies, delivering excellent digital work within timescales and budget.- Managed digital content creation for these brands, utilizing various digital channels to aid client growth.- Gained in-depth experience across multiple digital channels, benefiting B2B and B2C clients through content marketing, social media, SEO, and PPC.Effective Briefing- Crafted clear and comprehensive briefs for creatives, ensuring alignment with campaign objectives and client vision.Client Relationship Development- Cultivated lasting client partnerships through attentive communication, strategic guidance, and customized solutions.Project Time and Budget Management- Ensured projects remained on track and within budget, delivering results without compromising quality.External Stakeholder Management- Collaborated seamlessly with external stakeholders to ensure cohesive campaign execution. Show less

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  Promise Agency

  Apr 2018 - Aug 2021

  As the Group Account Director at Promise Brand Specialists, I was the agency lead for Rand Merchant Bank’s digital marketing activities, directly involved in developing effective digital marketing and social media strategies to support RMB’s business objectives. My key achievements include:End-to-End Campaign Implementation- Managed the execution of RMB’s campaigns, optimizing digital touchpoints and creative communication.Always-On Digital Marketing Management- Led and executed RMB’s continuous digital marketing activities, ensuring a constant market presence.Client Relationship Development- Developed strong relationships with senior key client stakeholders.- Actively participated in RMB’s digital steering committee, managing strategic projects for digital transformation within the marketing team.Channel Expertise and Innovation- Leveraged expertise in various digital marketing channels, including content marketing, social media, SEO, and PPC, to drive continuous innovation and digital excellence.Strategic Reporting and Insights- Responsible for the development of quarterly business reports, delivering strategic, actionable insights to aid brand growth. Show less

  • Group Account Director

    Sept 2020 - Aug 2021

  • Digital Account Director

    Oct 2018 - Aug 2020

  • Senior Digital Account Manager

    Apr 2018 - Sept 2018
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  VML

  Aug 2021 - Jan 2023

  Group Account Director

  As the Group Account Director, I was responsible for managing award-winning, end-to-end campaigns for Coca-Cola and leading a large client service team. My key achievements include:Account Growth and Team Development- Expanded the account from managing digital campaigns to fully integrated campaigns for Coca-Cola Africa. Grew and trained the client service team to handle integrated campaigns, developing processes and ways of working.Integrated Studio Transition- Managed the transition to Studio X, an integrated studio bringing together creative, media, production, data, technology, and social elements across Coca-Cola's global markets.Project Management and Market Adaptation- Oversaw project management across multiple stakeholders, including clients and agencies, in various African markets. Adapted campaigns to suit different market needs effectively.Client Relationships- Developed strong relationships with senior client stakeholders, becoming a trusted advisor and an extension of their marketing team.Influencer Strategy and Management- Developed the influencer strategy and management offering, proposing influencer marketing solutions across all key African markets.Digital Transformation- Collaborated with Coca-Cola’s Digital Director to drive digital-first solutions through engaging digital experiences, essential for capturing the next generation of drinkers. Show less

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  AKQA

  Jan 2023 - now

  Senior Account Director

  As the Senior Account Director, I am responsible for managing one of the largest accounts, Rand Merchant Bank. This role involves effective management and collaboration with all client stakeholders and partner agencies. My responsibilities include:- End-to-end campaign management, including creative and media.- Ensuring the profitability and financial governance of the client account.- Leading and inspiring the account management team.- Serving as the main point of contact for clients, ensuring effective communication and satisfaction.- Developing and refining workflows and processes to enhance efficiency and productivity.- Driving business development and growth initiatives. Show less