Michael R. Traa

Experience

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  United States Marine Corps

  May 1994 - Sept 2010

  Captain - Infantry Officer

  Leader of Marines

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  Boston Scientific

  Jun 2003 - Jun 2006

  Sales Representative

  Sales Representative (06/2003 – 06/2006) BOSTON SCIENTIFIC CRM — South East, TX (Corpus Christi and the Rio Grande Valley)Leading developer of implantable devices used to treat cardiac arrhythmias, sudden cardiac arrest, and heart failure.

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  St. Jude Medical

  Sept 2006 - Dec 2007

  Sales Representative

  Sales Representative (6/2006 – 12/2007) ST. JUDE MEDICAL CRM — Houston, TXHigh-end medical device company focused on treating cardiac, neurological and chronic pain patients worldwide

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  McKinney Rogers

  Jan 2008 - Aug 2010

  Principal Consultant, Americas

  Principal Consultant – Americas (1/2008 – 8/2010) MCKINNEY ROGERS: A Division of GP Strategies — New York, NY (www.mckinneyrogers.com)A Global Consultancy specializing in business performance execution

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  BIOTRONIK

  Sept 2010 - Sept 2013

  Territory Manager - Melbourne, Australia

  Territory Manager – Cardiac Rhythm Management (8/2010 – 9/2013) BIOTRONIK AUSTRALIA PTY. LTD — Melbourne, VictoriaGlobal medical device company specializing in advanced cardiac rhythm management, electrophysiology and vascular intervention solutions throughout the cardiovascular arena.

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  Edwards Lifesciences

  Sept 2013 - Oct 2023

  Senior Territory Sales Manager – Critical Care (7/2015 – Present)EDWARDS LIFESCIENCES US — Southwest (TX, LA) / Northeast (NJ, DE)Edwards is a global leader in patient focused medical innovations for structural heart disease and Critical Care with Advanced Hemodynamic Monitoring. Responsible for sales and strategic planning to hit corporate goals through target selection, product introduction, clinical training and support. (IDN Focus: Baylor Scott & White Health; UT Southwestern; HCA Medical City Health Care; Christus Health, Texas Health Resources; University of Texas System; Methodist Health System; Willis-Knighton Health; and Ochsner Health)(www.edwards.com/criticalcare)• 2023 to Present - Currently 136% to plan in disposable sales and 98% to plan in capital sales. Delivering 46% Growth over prior year sales.• 2022 - Achieved 130% to overall plan and delivered $700K over $2.4M Sales Quota.• 2021 - Finished #2 in the world in New Product Adoption of AI Learning Software and Remote Applications Delivering sales that were 626% over quota.• 2019-2020 - Delivered 1st in US clinical adoption of Acumen Hypotension Prediction Analytic Software in both the Cardiac Surgery and High-Risk Surgery settings resulting in a >45% reduction in surgical hypotension across 4 facilities.• 2018-2021 - Grew sales by 21.2% YoY from 2018 to 2021 by creating Institution and IDN Level awareness, facilitating clinical adoption, and driving expansion of Edwards Smart Recovery Advanced Monitoring.• 2018 Field Technical Trainer (FTT) – Elected by management and peers to serve as Field Technical Trainer across the Northeast and Mid-Atlantic Regions driving territory development, Sales Rep and FCS strategic alignment initiatives.• 2017 - Received Sales Excellence Award for Edwards Lifesciences Critical Care delivering 108.3% to Quota and >30% growth over prior year. Show less EDWARDS LIFESCIENCES AUSTRALIA PTY. LTD — Melbourne, VIC AustraliaEnhanced Surgical Recovery Senior Manager – Critical Care (8/2013 – 7/2015) • 2014 ANZ Sales Representative of the Year - delivering 106% to plan and 160% Growth over prior year. • Developed, Implemented, and drove ESR Sales Strategy throughout the greater Melbourne area that delivering 310% of revenue growth over prior year in the first 12 months of territory occupation. • Produced a Q1 2015 State Sales Growth of 186% over prior year, becoming the 1st State to make Quarterly Plan in >5+ years. Show less

  • Hemodynamic Platform Sales Specialist - Critical Care / Senior Manager

    Jan 2013 - Oct 2023

  • Enhanced Surgical Recovery (ESR) Senior Manager

    Sept 2013 - Aug 2015
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  HeartFlow, Inc

  Jan 2024 - now

  Business Development Representative / AI / SaaS