Sara Picazo

Experience

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  Lock Haven University of Pennsylvania

  Sept 2004 - May 2005

  Support Spanish Teacher

  Profesora auxiliar en las clases de español

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  The Express-Times

  Feb 2005 - Apr 2005

  Internship as journalist

  Redaction of breaking news and opinion articles.

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  Lock Haven Catholic School

  Apr 2005 - May 2005

  Spanish Teacher

  Maestra de refuerzo en las clases de español

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  HCN

  Jun 2005 - Aug 2005

  Internship as journalist

  Internship as editor in a Hispanic-oriented radio magazine in EE.UU.News redaction for radio magazine.

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  SER

  Jul 2006 - Sept 2006

  Journalist

  Internship - “Cadena SER” (press office of a renowned Spanish national radio network): I developed actions into the press office as writing press releases, doing clipping of news and working closer with another Networks of Communications.

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  Punto Radio

  Jul 2007 - Oct 2007

  Journalist Editor

  Journalist editor in a national radio magazine talking about advertising. I did the interviews to broadcast and wrote the scripts.

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  Coca-Cola Europacific Partners

  Jun 2008 - Jun 2013

  Account Executive - Coca-Cola Iberian Partners

  During almost 5 years I advised and developed the corporate communication of the 24 beverage brands and 69 products of Coca-Cola Iberian Partners:• Administered the launching of products and new ads in media • Arbitrated between media and the company while the reintegration of the 8 existing bottling plants in Spain and Portugal into one organization• Reduced negative information of the Coca-Cola’s brands in media and journalists• Prepared press kits and media kits with the brands corporate material and information• Organized sports, cultural and social events and press conferences• Promoted actions to increase the social corporate responsibility of the company • Fixed logistics issues• Achieved to brand Coca-Cola into the media through positive news and constructive actions Show less

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  Canal online brasileño / Revista Brazil com Z

  Mar 2010 - Aug 2011

  Journalist reporter - online Brazilian channel

  I wrote script programs and conducted interviews and reports on camera.

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  Cibeles Madrid Fashion Week

  Sept 2010 - Sept 2011

  Coordinator - Fashion show Cibeles Madrid Fashion Week,

  During several editions of this fashion show I assisted Spanish's designers, as Amaya Arzuaga and Elisa Palomino, to organize theirs performances. I performed full organization on the showroom, on the backstage and attending the media.

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  LLYC

  Jun 2013 - Dec 2013

  Communications Consultant

  I managed, developed and implemented the corporate communication for different corporate clients - which highlights Repsol and Coca-Cola-:• Developed communication, marketing and media strategies• Prepared and executed corporate documents (Q&A, presentations…) for each client and potential clients• Organized and developed of events• Produced all communication material (press releases, questionnaires, statements, sales arguments, speeches)• Daily contact with media• Direct report of results to clients• Daily information and feedback about current news• Analysis and evaluation of all results in communication actions• Production and development of internal communication materials (newsletters, internal communications ...) Show less

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  Communic-Arts

  Aug 2014 - Aug 2016

  Founding Partner

  Co-founder of Communic-Arts in Madrid. Develop and organize events that combine fashion, art, design and gastronomy. We create opportunities for young designers to network with an audience willing to experiment with new ways of shopping.

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  12º Congreso Mundial de Medicina Perinatal

  Oct 2015 - Nov 2015

  Press Department of World Congress of Medicine

  Press Department of World Congress of Medicine. I managed the corporate communication of the 12th World Congress of Perinatal Medicine held in Madrid from 3 to 6 November 2015:• Writing, distributing and follow up on successful press releases that informed media about the event and about new medical findings were to be presented during the Congress.• Preparing media dossiers and other corporate materials for journalists. • Development of a specific database tailored exclusively to this event. • Address the media to the opening ceremony which was attended by the Deputy Prime Minister of Spain, Soraya Saénz de Santamaria.• Management interviews with doctor’s specialized in healthy issues. This panel of Doctors is strongly recognized by the national and international media.• Dialogue between journalists and the client.• Large number of journalist attendees and great media coverage of the event was achieved. Show less

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  Consultora Freelance

  Nov 2015 - now

  Head of Press as freelance Communications Consultant

  Development and implementation of corporate communication strategies for different clients in the health, economy, logistics, real estate, food & beverage sectors.

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  140 Comunicació

  Nov 2015 - Feb 2019

  Delegate in Madrid

  Delegate in Madrid for the communication “agency 140comunicació”.Press conferences organization, events, content creation and Press releases distribution.

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  Medios de Comunicación

  Jun 2016 - now

  Writer and Reporter

  Collaborations in national and international media such as El País, Cinco Días, El Mundo, Entrepreneur, Hosteltur, Executives, OK Diario and Conexo magazine where she generated content related to travel, entrepreneurship and lifestyle.

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  NomadCity Gran Canaria

  Aug 2017 - Sept 2018

  Responsable de Prensa

  Responsable de prensa para potenciar la labor de Gran Canaria en su apuesta por acoger e incentivar a emprendedores y trabajadores en remoto. Publicación de artículos propios, así como envío de notas de prensa a medios. Creación de materiales corporativos, redacción y difusión de comunicados para transmitir a los medios, y a la sociedad en general, el concepto del trabajo a distancia una tendencia laboral cada vez más en alza por la que apuesta Nomad City y que supone una nueva forma de entender el trabajo y la vida en general. Gran repercusión y cobertura mediática obtenida tanto en prensa como en radio y TV. Show less

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  Www.spicazo.com

  Sept 2017 - now

  Writer and Anchor Woman

  News coverage as a reporter, by conducting reports and interviews.

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  Campaña Electoral Parlamento Europeo 2019

  May 2019 - Jun 2019

  Jefa de Prensa

  Plan de implementación en prensa.Objetivo: lograr la mayor presencia posible de un partido político incipiente a nivel europeo en medios españoles en un tiempo récord de 16 días y posicionarlo de manera positiva en prensa. Estrategia: crear mensajes clave y posicionarlos en medios. Acciones: redacción y difusión de materiales de prensa; gestión de entrevistas “one to one” con periodistas; seguimiento de la campaña general y modulación de los mensajes. Resultados: repercusión mediática positiva y gran reputación online orgánica obtenida. Posicionamiento, en apenas 2 semanas, del candidato cabeza de lista. Impactos generados en medios de carácter nacional de gran audiencia como El País, ABC, La Razón, El Español, El Confidencial y el programa de máxima audiencia de Carlos Herrera en la Cadena COPE, entre otros. KPIs: alcance de una audiencia acumulada de más de 40.000.000 usuarios equivalente a un valor publicitario estimado de más 500.000 euros (media value). Show less

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  ELITE CONEXION

  May 2019 - Mar 2020

  Jefa de Prensa

  Responsable del departamento de prensa en la agencia de comunicación, relaciones públicas y eventos Elite Conexión, donde desarrollo e implemento estrategias de comunicación corporativa para diferentes clientes del sector salud, economía, logística, inmobiliario, movilidad sostenible, alimentación y bebidas.

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  Inter Consulting Group-ICG

  Mar 2020 - now

  Press Director and International PR

  Associated consultant in corporate communication at IGC specialized in the development of strategic communication plans and applied research.

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  Blondloyal

  Dec 2021 - now

  Responsable de comunicación y prensa