Cristian Labarca

Experience

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  Gesfor

  Jan 2004 - Jan 2006

  Graphic Designer

  Designer as part of the e-learning team, responsible for creating interactive interfaces in the form of animations and games developed in Flash for effective content learning. In charge of generating content for the intranet and all internal corporate communication, magazines, and newsletters.

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  Betazeta Networks S.A.

  Aug 2005 - Jun 2006

  Freelance Blogger

  During the golden age of blogs, I had the opportunity to be part of the initial team of one of the world's most important technology sites.FayerWayer evolved from being a personal hobby led by Leo Prieto into a commercial project, later becoming Betazeta.

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  Blue Company

  Nov 2006 - Aug 2007

  Web Designer

  Designer in charge of the second version of Bligoo.com, one of the most significant projects in the national web. In my role as a designer, I was responsible for creating the design of the entire new graphical interface of Bligoo in its previous version and front-end code development, collaborating with engineers in charge of developing the application.Among my duties was community management, encouraging new members to interact, identifying users by their interests to help them build their digital profile. I was also in charge of Blue Company's own projects, contacting clients to gather requirements and develop proposals. Show less

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  AyerViernes S.A.

  Aug 2007 - Jun 2009

  Strategy and Social Media

  AyerViernes was an incredible learning experience, where I had the privilege of working with an outstanding team of professionals, whom I still consider among the best in Chile.In my early days at AyerViernes, I worked on front-end development (HTML and CSS). I was later promoted to take charge of projects related to Social Media, creating the blog network Murke, and later forming an in-house marketing agency.I was part of the team responsible for implementing the in-house agency project, focused on digital marketing. My role spanned from the commercial side, generating client contacts and economic proposals, to the creative side, directing campaigns aimed at brand experience-related ideas in the advertising agency at AyerViernes called Doce&Media Interactive. Show less

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  Murke

  Mar 2008 - Jun 2009

  Manager

  Before social media dominated digital platforms, I had the opportunity to lead an editorial project with a clear commercial focus, from brand development and team creation to the ongoing editing of content.We published over 10 articles daily on a network of 6 blogs, where I coordinated the editorial tasks with more than 10 freelancers working on the project.This project was affiliated with AyerViernes, and after my departure, it did not continue due to commercial reasons.

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  Doceymedia

  Sept 2008 - Jun 2009

  Community Manager

  doceymedia was another venture affiliated with AyerViernes, with the idea of adding an independent marketing, creativity, and media division separate from the parent company.This was during a time when social media was just beginning to become widespread, and few companies dared to engage in digital conversations.Together with a couple of professionals, we set up this small in-house agency, with its main milestone being the development of the digital strategy and the implementation of the Entel Summit project in its first version. Show less

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  Neuralis

  Jul 2009 - Mar 2010

  Social Media Manager

  Working at Neuralis' Digital Marketing agency, I was responsible for developing marketing and communication strategies on Social Media, providing strategic support in business management, and contributing my experience to the development of projects in line with a current and technologically oriented global vision in digital and 360 marketing.

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  LG Electronics

  Feb 2010 - Feb 2013

  Freelance Blogger

  Member of the blogger staff creating content for LG's corporate blog. My job involved testing products and creating posts demonstrating real-world usage conditions, as well as responding to user queries.In addition to this, I had to participate in video reviews or product presentations alongside the respective product managers of the brand. Attend press events and occasionally host certain events related to the brand and the community.

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  Bowl

  Mar 2010 - Mar 2015

  Founding Partner and Project Director

  In 2010, we decided to establish the first Social Media specialized agency in Chile. With no grand ambitions, Bowl became a recognized agency in the industry, where around 30 of us worked to create the best content for digital environments, often reaching mass media.My role is Director of Projects, where I've led the implementation of numerous digital campaigns. As a partner in this venture, I've had to manage budgets, seek and engage with clients, build teams, establish networks of suppliers, and contribute to the overall direction of the agency. I oversee everything from administrative matters to specific daily requirements of our clients, primarily in the technological area where I am most proficient.Some of the key clients we have worked with include: Virgin Mobile Chile, LG Electronics, PepsiCo with their products Toddy and Twistos; Universidad SEK, Agrosuper Foods, VTR, Sodimac, L'Oréal, Maybelline NY, Ripley Chile, etc. Show less

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  Universidad del Pacífico

  Jun 2010 - Nov 2010

  Professor in the Diploma in Digital Advertising Strategy

  Postgraduate-level instructor for the Faculty of Communications.General Characteristics: The Digital Advertising Strategy Diploma program allows for the development of knowledge and skills involved in the creation of multi-platform communication strategies. It enables understanding, description, and differentiation of the new field of interactive digital advertising communication.

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  Radio FM Tiempo

  Jul 2014 - Jun 2017

  Tech Abierto: Technology Panelist

  Radio Ballantine’s is a daily program broadcast between 4 and 6 PM on FM Tiempo (95.9), hosted by Keko Peralta and Manuel Maira.My role involves preparing relevant technological topics of the week to discuss on air during my segment, 'Tech Abierto,' which airs every Thursday at 4:30 PM.

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  La Familia

  Jun 2015 - Jul 2020

  La Familia is a Chilean creative agency with over 10 years in the advertising market.Since joining the team, we have worked on the agency's digital transformation, improving our offerings to become an integrated agency. This involved organizing our services, creating new processes, and making structural changes to the team.Additionally, I lead a business unit with a direct team of over 10 people. I handle business proposals, work on public and private tenders, from the brief and creative supervision to project implementation.I collaborate with significant clients and support the accounts team in their management and day-to-day operations. Show less

  • Director Regional de Innovación y Nuevos Negocios

    Jan 2019 - Jul 2020

  • Digital Manager and New Business Chile and Peru

    Jun 2018 - Jul 2020

  • Digital Manager

    Jun 2015 - Jul 2020
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  Mediastream

  Jul 2020 - Jan 2022

  Chief Marketing Officer

  I led the marketing plan for Mediastream throughout Latin America. Implemented a content strategy to attract leads. Managed HubSpot and all its automations for lead tracking. Worked alongside the sales team to create marketing materials and supported them in closing deals. Established relationships with various industry associations for the promotion of streaming throughout the region.

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  BBK+2Brains

  Jan 2022 - Apr 2023

  Director digital

  I led and implemented the internal marketing plan for the creation of the new brand BBK+2Brains resulting from the merger of both companies. Implemented HubSpot for lead tracking. Built a content strategy for the brand based on inbound marketing. Managed all digital marketing clients, especially major accounts such as Cencosud Shopping, Exeed, Chery, Molymet, Jaguar, Land Rover, and Orizon. Led the content team, Community Managers, Social Media Managers, and Digital Planners.Implemented an agile methodology to track client projects in Monday. Show less

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  Nlace.

  Apr 2023 - now

  Director General

  At NLACE, we help companies harness the power of artificial intelligence in a practical and strategic way.We train teams, automate processes, generate content with proprietary tools, and build smart dashboards that turn data into decisions.Our platform, NLACE AI Studio, enables the development of personalized, secure AI agents tailored to each business.Our goal is simple: to turn AI from a promise into real, measurable results.

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  Pontificia Universidad Católica de Valparaíso

  Nov 2024 - now

  Lecturer in a Postgraduate Diploma

  Responsible for teaching the practical use of generative AI tools for content creation, automation, and information analysis in a journalistic context.