
Sajal Ghosh
Executive Marketing

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About me
Sales Area Manager Food Service - East at McCain Foods India Pvt Ltd
Education

Wigan & Leigh College (India) Ltd.
2004 - 2006PGDBM Marketing A+PGDBM (Mktg)

Chakdaha Ramlal Academy
1995 - 199910th & 12th CommerceSchool Final (10Th) and Higher Secondary (10+2)

University of Kalyani
1999 - 2002B.Com(Hrs.) CommerceActivities and Societies: B.Com (Hons.) B.Com(Hon.)
Experience

RAYS 3D MOTION PRINTS
Jun 2006 - May 2007Executive MarketingKey Responsibilities:• Maintaining Current Corporate Clients, Alliances with New Corporate Clients.• Liaising with Brand Managers, Marketing Managers and Purchase Managers.• Achieving Assigned Targets & Ensuring Collection of Payment before due Dates• Proposing innovative promotional idea relating to companies product• Working with product managers & brand managers in product launching

J.L.MORISON (INDIA) LTD.
May 2007 - Aug 2007Business Development Executive• Handling Key Accounts• Maintaining Current Institutional Clients, Alliances with New Institutional Clients.• Institution sales through 2 distributors.• Data analyzing and strategy making• Handling a team of 3 people and taking report from them.• Looking after the stocks with distributors & with the Institutions.• Achieving Assigned Target.

La Opala RG Ltd.
Sept 2007 - Dec 2007Sr. Sales Executive - InstitutionKey Responsibilities:• Maintaining Current Institutional Clients,• Alliances with New Institutional Clients.• Generating new order.• Looking after dispatches, coordinating outstation dispatches.• Collecting POD & Payment.

Metro Cash and Carry
Jan 2008 - Sept 2010Customer Consultant(HoReCa)Key Responsibilities:• Monitoring a team of 3 people and taking report from them.• Making all sorts of report on behalf of my team.• Data analyzing and strategy making.• Attain internal meeting for planning and execution. • Handling key accounts• Setting up supply chain for customer.• Building up relationship with client. • Generating business and achieving target .• Liaising with Purchase Manager, Executive Chief and Hotel owner.• Looking after the issues of the clients.• Giving solution to customer problem.• Organizing different kind of Promotional activities for Hoteliers.Marketing Activity:• Metro Pre launching activity• Tying up with different restaurants for discount coupon to be delivered to each visitor to Metro• Organize Metro Food festival with different renowned Chef from the industry with media coverage• Organize interschool Hotel Management School competition at Metro with media coverage• Participated in premium membership program launching party at PC Chandra Green Park Show less

Britannia Industries Limited
Sept 2010 - Jan 2012Territory Sales Incharge - ACDKey Responsibilities:• Driving the institutional sales in Kolkata, Rest of Bengal, Bihar, Jharkhand, Assam & NE• Distributor Appointment & Management• Driving Secondary as well as primary sale• Managing a team of sales person• Training the team members• Customer issue solving• Implementing company policy• Activation of new project in the territory• New Geography Activation• Most importantly driving the business in the territory • Preparing Sales Report & Analysis of data for the whole territoryMarketing Activity:• Brand Visibility Drive in different important outlet• Putting up the Biscuit dispenser with Britannia Branding in different important institute• Tie-up with Oberoi Grand Hotel Kolkata to Keep Oat & Ragi biscuit in their rooms’ Mini Bar• Sponsored different blood donation camp• Worked with Nutritionists, they use to visit Doctors & educated them (like MR) about the benefits of Oat & Ragi Biscuit for Diabetic patient at launching time.• Product launching with pre-loaded audio visual player.• Tent Card for cafeteria & canteens to place on all table. Show less

SAP
Feb 2012 - nowSAP SD StudentGoing through the SAP SD Module.

McCormick & Company
Dec 2012 - Aug 2015Business Development ManagerKey Responsibilities:• Brand Building & Creating product awareness.• Handling key accounts.• Setting up supply chain for customer.• Building up relationship with clients (Chefs, Purchase Manager & Hotel Owner).• Understanding the need of clients & accordingly consult them with solution.• Generating business and achieving target.• Looking after the issues of the clients and giving solution to their problem.• Negotiation with Clients.• Data analyzing and strategy making.• Attain internal meeting for planning and execution.• Organizing different kind of Promotional activities for Hoteliers.Marketing Activity:• Tie-up with hotels for the 31st night event in property like Floatel, Ivory, Kenilworth.• Bengali New Year Food Festival Sponsoring at Floatel Kolkata.• Annual Food Festival Sponsoring of IAM Hotel Management School.• Organizing Caterer & Chef Meet at different place of West Bengal and giving product presentation & educating them of our different brand range.• Organizing “Dhool Road Show” of Kohinoor Brand before Durga Puja.• 1 New product launching & generating 100 tons of business in a year.• Time to time printed the cooking material list with Kohinoor Branding on it for Baawarchies. Show less

Adani Wilmar
Sept 2015 - Mar 2017Area Sales ManagerLooking after Institutional/Food Service sales for West Bengali, Orissa, Jharkhand & North East. Total Experience is 10+ year in Institutional sales.Key Responsibilities: Responsible to volume growth and maintain market share across the channel. To achieve Primary & secondary sales volume brand wise. Responsible for planning, negotiating and concluding annual Tie-ups. Responsible for BTL activities around various events. Monitor Competitors activity in Market. To ensure optimum visibility of all brands across channels on mutual basis. Defined five internal processes i.e. Lead Generation, Customer Contact & Sales Delivery, Consumer Experience,Customer Relationship Management & Claims Management. To continuously explore opportunities to engage consumers and extend brand experience. Planning and monitoring innovative promotional activities in various Sales Institutions successfully. Data analyzing and strategy making. Handling key accounts & building up relationship with clients (Chefs, Purchase Manager & Hotel Owner). Understanding the need of clients & accordingly consult them with solution. Looking after the issues of the clients and giving solution to their problem. Attain internal meeting for planning and execution. Show less

McCain Foods
Mar 2017 - nowArea Sales ManagerTerritory East Zone for Food Service Business.
Licenses & Certifications

SAP
JKT Education
Languages
- enEnglish
- hiHindi
- beBengali
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