Eliska BLAHOVA

Experience

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  Mijop s.r.o.

  Jan 2011 - Jan 2013

  Chargée de l'import de vins français

  Mijop s.r.o. - TPE, bar à vin basé en République Tchèque

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  Bongrain Soparind Groupe

  Apr 2011 - Jun 2011

  Assistante Marketing

  Etudes de marchés et de la concurrence alimentaire

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  Hollister

  Jan 2013 - Jan 2014

  Brand Amdassador

  Retail BtoCImplementation of new collections

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  SEGMA Junior-Entreprise

  Nov 2013 - Jan 2014

  Chargée d´étude de marché

  Etude de marché pour un start-up EUROCHINE - Export vers la Chine

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  Groupe Freixenet

  Apr 2014 - Jun 2014

  Sales Assistant

  YVON MAU Sales assistant at wine fairs, Carrefour Retail, Shanghai• Brand ambassador during wine fairs in Shanghai• Representation of the French Bordeaux wines 'Premius'

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  Auchan Retail

  Aug 2014 - Jan 2015

  Project Manager, International Marketing wine&spirits within Central Purchase

  • Marketing development project: "To make the best Auchan products accessible to all subsidiaries" resulted in doubled TO of the exported private label wines (6M€) as well as total TO of private label wines (30M€)• In charge of organizing 1st International private label wine fair of Auchan Retail Group• Development of the budget management tools• Communicated with buyers, brand managers and wine suppliers worldwide• Conducted a business analysis (Nielsen, GPS), prepared workshops for the synergies to buyers and purchase directors Show less

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  Blédina

  Mar 2015 - Aug 2015

  Category Manager within the Sales Department - baby nutrition, headquarters

  • Analyzed different indicators in Nielsen with recommendations on the various levers - assortment, merchandising, promotions of baby nutrition• Management of PLV Development and communication tools (GMS and pharmacies)• CRM Management in collaboration with the department marketing and retailers• Participation in the construction of the strategic review over 5 years; Monitoring of innovations

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  Clarins Group

  Sept 2015 - Aug 2016

  International Trade Marketing within the Operational Marketing Department - headquarters

  • Participated in the development of the collections GWP « trade » 2017 (spring/summer, prestige)• Collaborated with different departments: e.g. buyers, art direction studio, performance, communication, publishing, sustainable development• Participated in the management of the FEED project highlighting sustainable development• Assisted development of events associated with the new retail concept of strategy• Analysis of Travel Retail Distribution, sets 2016 Travel Retail and Trade Operations 2015 in the three areas of distribution: Americas, APAC and EMEA Show less

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  Champagne Louis Roederer

  Sept 2016 - Nov 2017

  Trade Marketing Manager within the Operational Marketing and Communication Department

  • In charge of developing marketing tools for the French market. (Palaces, Wineries, Clubs, Luxury Hotels and Restaurants)• Personalization and limited editions of boxes, gifts or POS articles.• Customized merchandising, development of the new collection of showcase, brief agencies.• ‘Book Trade’ Development Officer.• Development of trade marketing plan, and direct contact with regional director.• Organization of events and animations during a launch of new products and trade campaign. Show less

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  AdVini

  May 2018 - Apr 2023

  Chef de Produit

  • Development of the annual marketing plan and its implementation in 90 markets. (HORECA, Travel Retail);• Development of eco-design packaging as well as the Laroche and Maison Champy brand strategy.• In charge of the CSR partnership with the LPO.• PIM/DAM project management for Advini group; Data modeling ERP/SALESFORCE/WEB/ESHOP; UX tests• Market analysis (consumer habits/pricing/product performance).• B2B Brand Ambassador for key accounts (>200 visits per year); Representation of the Estates abroad / Sales training / Masterclasses.• Launch of the E-commerce; Development of the social networks strategy, Communication & Newsletters & Mailings B2B and B2C. • POS & gift offer development, costs optimizing.• Collaboration with PR, purchase and sales teams, and external agencies.• Creation of press releases (Cision mailing). Show less

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  Domaine Chanson

  Apr 2023 - now

  Responsable marketing