
Jochem Jansen
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About me
MSc. I Client Success Manager - Netherlands
Education

University of Twente
2011 - 2012Minor Business AdministrationCompleted Courses:-Corporate Law-Financial Management of Innovative Enterprises-Human Resource Management-Marketing

University of Twente
2013 - 2015Master of Science (M.Sc.) Consumer BehaviorCompleted courses:-Essentials in Marketing Communications and Consumer Behavior (obligatory course) -Persuasive Communication (elective course)-Brand Management (elective course)-Multisensory Marketing and Product Experience (elective course)-Self-Regulation and Consumer Behavior (elective course)Thesis:My Master thesis centered around the topic of shock advertising; the employment of norm-breaching advertising stimuli (like the graphic warning labels on… Show more Completed courses:-Essentials in Marketing Communications and Consumer Behavior (obligatory course) -Persuasive Communication (elective course)-Brand Management (elective course)-Multisensory Marketing and Product Experience (elective course)-Self-Regulation and Consumer Behavior (elective course)Thesis:My Master thesis centered around the topic of shock advertising; the employment of norm-breaching advertising stimuli (like the graphic warning labels on cigarette packs) that cause an audience to experience shock. More specifically, I focused on 'philanthropic' shock advertising: ads produced by charities depicting all sorts of atrocities (e.g., famine, pollution) the charities are committed to combat. The main question my research aspired to answer reads: does is pay to shock in a philanthropic context? Despite the fact that in recent years the use of shock tactics has become a very popular advertising practice, knowledge about its true effects remains limited. Show less

University of Twente
2009 - 2013Bachelor of Science (B.Sc.) Communication StudiesCompleted courses:-Academic Writing-Communication Design-Communication Research-Corporate Communications-Data Collection-Philosophy of Communication-Health Communication-Introduction to Communication Studies, Theory & Practice-Introduction to Psychology-Introduction to Research Methodology-Qualitative Research for Communication Studies-Marketing Communications-Media and Communication-Model Design for Communication Studies-New Media and… Show more Completed courses:-Academic Writing-Communication Design-Communication Research-Corporate Communications-Data Collection-Philosophy of Communication-Health Communication-Introduction to Communication Studies, Theory & Practice-Introduction to Psychology-Introduction to Research Methodology-Qualitative Research for Communication Studies-Marketing Communications-Media and Communication-Model Design for Communication Studies-New Media and Communication-Research Paradigms for Communication Studies-Research Practicum 1 & 2-New Media Applications Design-Print Media Design-Organizations in the Media-Practice Modules Communication Research-Social Psychology-Statistics 1, 2 & 3-Text SciencesThesis:For my Bachelor thesis I conducted a customer satisfaction study for a car leasing company. To this end, a questionnaire was distributed, which measured the constructs of service quality, customer satisfaction and customer loyalty. Show less
Experience

Ader Academie
Sept 2015 - Feb 2016ParticipantThe Ader track teaches you to give direction to what you want to achieve in your work, on the basis of your own strengths. The process broadly consists of two stages: a pre-course (4 group sessions) that provides insight into your personal strengths and ambitions, and an individual work experience course (3 sessions) which includes guidance and intervisions.

Inc. merkbeleving
Sept 2015 - Jan 2016TraineeInc. is company that specializes in organizational- and concept development. Inc.'s approach can be characterized as 'inside-out': only when they truly know a company through and through they begin developing its marketing activities. Taking a similar approach, Inc. also launches its own start-ups. During my traineeship, I've gained a lot of knowledge about what I believe is the best way to practice marketing. Also, I've concerned myself with creating tools to measure the organisational development of Inc.'s clients. Show less

Huiskes-Kokkeler Autogroep
Jul 2016 - May 2019About 1 in every 2 newly purchased cars, is financed through leasing. It's popular, and for good reason!Leasing means less worries, more service. What brand shoud I get? What if I need a bigger car during holidays? What are the consequences of getting an electric car? What if my car breaks down? And so on. That's where I come in, advice, sales and assistance. On an individual basis as well as concerning the total fleet. As a secondary activity, I'm also involved in developing marketing activities. Show less At our facility in Hengelo, we have a warehouse ('Tire Hotel') that can store up to fourthousand sets of wheels and tires. Each summer and winter, many of our customers make an appointment at one of our five locations, in order to get their winter/summer tires mounted. One of my jobs is to optimize this process at each stage - from the moment the customer makes an appointment to the point their tires are safely stored in our warehouse. This means both constructing efficient work arrangements and ensuring the computer program we work with is optimally designed to fit our needs. Secondly I manage the warehouse inventory. Lastly, whenever needed, I pick and transport tires back and forth from our warehouse to our workshop. Show less
Inbound Account Manager Leasing
Sept 2017 - May 2019Fleetsales Employee
May 2017 - Aug 2017Project Employee 'Tire Hotel'
Jul 2016 - Apr 2017

Homelike
May 2019 - Jun 2022Responsible for the acquisition of new B2B clients, with a main focus on the Dutch and Belgian markets - although I have also worked for the UK market for about 6 months. The core of the job involves lead generation and cold outreach.Working for a start-up (during a pandemic on top of that) requires flexibility;I have also spent about 6 months working in supply sales and even a couplemonths as a Booking Manager. As far as client-facing roles within the companygo, I have seen a lot. Show less
Account Manager Supply - Benelux
Sept 2021 - Jun 2022B2B Sales Development Representative
May 2019 - Aug 2021

Mom Anoh
Aug 2019 - nowOwner & Co-FounderMom Anoh´s is a food festival/catering/snack production company, centered around the staple food ´´plaintain (/cooking banana)´´. We turn it into french fries, burgers, chips, you name it! Only those who ever started a business, know how much work is involved of getting things up and running, and then keeping it that way. Even though my role is managerial, I cannot begin to tell you how much the process has taught me.

Scalable Capital
Jun 2022 - nowClient Success Manager
Licenses & Certifications
- View certificate

Communication and Culture Program
UC San Diego ExtensionApr 2008 - View certificate
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TOEFL ITP
Educational Testing Service (ETS)Feb 2008 - View certificate

Financial Markets
Yale UniversityAug 2023 - View certificate

Google Sheets Advanced Topics
Google Cloud Skills BoostApr 2024 - View certificate

Derivatives - Options & Futures
Interactive BrokersJun 2024 - View certificate

Advanced ESL Program
Pine Manor CollegeMar 2008
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