César Roncero

Experience

• 

  PANEURO Search Marketing

  Jun 2012 - May 2015

  • Managing SEA international accounts (Europe, LatAm & Brazil), including client's communication (finance, e-commerce, tourism, education).• Managed 6 digits SEA budgets per year, multilingual PPC campaigns.• Developing and implementing SEA strategy.• ROI-focused campaigns.• Identify and test new PPC opportunities. • Creation & administration of PPC campaigns, basically Google AdWords.• Optimization tasks including research, keyword analysis and bid management with a view to improved results.• Execution of periodic reports.

  • SEA Account Manager

    May 2013 - May 2015

  • SEA Intern

    Jun 2012 - May 2013
• 

  Convertix

  Jun 2015 - now

  • Creation, management & optimization of SEA campaigns (Search & Display networks, Remarketing, YouTube, Google Shopping, mobile devices, Bing Ads, Facebook / Instagram Ads, LinkedIn Ads, Criteo).• Managed 7 digits SEA budget per year, multilingual PPC campaigns.• Data analysis, reporting (Data Studio) & accounts'​ improvement.• Clients’ communication (retail, e-commerce, insurance, tourism) and strategic consultancy with a view to ROI improvement and upselling.• Support to sales team with account's audits. Show less

  • International SEA Specialist

    Feb 2019 - now

  • SEA Senior Account Manager

    Jun 2015 - Jan 2019