César Roncero

César Roncero

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location of César RonceroGreater Madrid Metropolitan Area

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  • Timeline

  • About me

    Senior International Performance Marketing Manager – PPC – Digital Marketing Consultant - Google Ads Certified

  • Education

    • Universidad Complutense de Madrid

      2005 - 2010
      Bachelor's Degree in Law
    • Universidad Complutense de Madrid

      2010 - 2012
      Bachelor's Degree in Human Resources
  • Experience

    • PANEURO Search Marketing

      Jun 2012 - May 2015

      • Managing SEA international accounts (Europe, LatAm & Brazil), including client's communication (finance, e-commerce, tourism, education).• Managed 6 digits SEA budgets per year, multilingual PPC campaigns.• Developing and implementing SEA strategy.• ROI-focused campaigns.• Identify and test new PPC opportunities. • Creation & administration of PPC campaigns, basically Google AdWords.• Optimization tasks including research, keyword analysis and bid management with a view to improved results.• Execution of periodic reports.

      • SEA Account Manager

        May 2013 - May 2015
      • SEA Intern

        Jun 2012 - May 2013
    • Convertix

      Jun 2015 - now

      • Creation, management & optimization of SEA campaigns (Search & Display networks, Remarketing, YouTube, Google Shopping, mobile devices, Bing Ads, Facebook / Instagram Ads, LinkedIn Ads, Criteo).• Managed 7 digits SEA budget per year, multilingual PPC campaigns.• Data analysis, reporting (Data Studio) & accounts'​ improvement.• Clients’ communication (retail, e-commerce, insurance, tourism) and strategic consultancy with a view to ROI improvement and upselling.• Support to sales team with account's audits. Show less

      • International SEA Specialist

        Feb 2019 - now
      • SEA Senior Account Manager

        Jun 2015 - Jan 2019
  • Licenses & Certifications

    • Google Ads Apps Certificacion

      Google
      Mar 2022
    • Certificate in Advanced English (CAE)

      Cambridge English Language Assessment
      Dec 2010
    • Google Ads Video Certification

      Google
      Feb 2022
      View certificate certificate
    • Google Analytics Individual Qualification

      Google
      Sept 2021
      View certificate certificate
    • Google Ads Shopping Certification

      Google
      Jun 2021
      View certificate certificate
    • Google Ads Search Certification

      Google
      May 2021
      View certificate certificate
    • Google Ads Display Certification

      Google
      Jun 2021
      View certificate certificate