Harsh Mohan Puri

Experience

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  HCL - Computer Division

  Aug 1988 - Aug 1991

  Sales Executive

  • Joined as Graduate Trainee marketing micro end of Computer H/W based computer solutions to a segment called the 'First Time User' (i.e. Professionals & Small Business Houses going in for a first time purchase).• In August 1989, promoted as an Assistant Sales Executive handled 'Key Accounts' (private companies with existing computer base). Positioning LAN/ WAN hardware solutions based on requirements, budgetary constraints and future expansion.• In July 1990, was promoted to Sales Executive and underwent a one month training on both micro and mini computers, marketing techniques and customer servicing. From August 1990 onwards, handled Scientific & Government Group. This involved positioning solutions through tenders to organizations like Interpol, NIC (National Informatics Centre), Geological Survey of India, CAG (Comptroller & Auditor General of India), IGSSS (Indo German Society for Social Service), Ministries of Environment and Industry (CPCB, CGWB, CCAO, CPAO, DGS&D, Kendriya Bhandar, Etc.). This included preparing and submitting of tenders. Show less

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  M. N. Dastur & Co. (P) Ltd.

  Sept 1991 - Dec 1992

  Sales Manager

  The job involved marketing of in-house developed software for specific applications like - Library Automation, Telecom Billing, etc and bidding for offshore consultancy contracts. Organized seminars, exhibitions and road shows. Developed synergy with HCL-HP, concluding in a MOU for marketing of software products as a value added re-seller (VAR). Participated as an exhibitor in M.A.I.T. (22nd - 25th August, 1992).

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  DAEWOO INTERNATIONAL CORPORATION

  Jan 1993 - May 1999

  Manager

  My role was to carry out international trade in steel, non-ferrous metals, automotive components, industrial machinery, commodities, textiles and handling of projects and achieved the following :• Established steel division through developing of exports against tender from SAIL to Japan, China and Korea. • Developed exports of steel products (HR Coils, CR Coils, colour coated sheets from Korea and Japan) to India and Nepal. • Worked on tolling transactions of alumina with Indalco. • Established exports of grey yarn, engine blocks, and camshafts from India to Korea. • Worked with Daewoo Heavy Machinery Department to export excavators and forklift trucks though identifying a local partner, CNC machines through a local agent and as well as direct marketing to key projects like LML and automotive component units in Delhi/ Gurgaon. • Worked on key projects identified by corporate office. Identified partner for Daewoo Motors car project in India (only Indian involved in the core team) and assisted Daewoo Motors team in vendor development from 1993-1997. • Also worked on key group projects from positioning NBC equipment & joint submarine development to working on establishing Daewoo Power project in Korba and Daewoo Telecom office in India. Achieved an annual trading volume of U$90 million in 1998-99 based on steel and automotive products. Visited group manufacturing facilities for automobiles, electronics, machinery, ship building, facilities of Korean suppliers for related businesses spread over 5 different cities from 24-31 March, 1997. Worked in Daewoo Centre, Seoul in the export department as a means to directly experience Korean work culture. Show less

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  Australian Trade and Investment Commission (Austrade)

  Jun 1999 - Jun 2008

  Senior Business Development Manager

  Part of two key industry teams - AMT (advanced manufacturing team included automotive, bio-technology, ICT & healthcare) and F&B Agribusiness Team. • Designed and delivered a three year market entry strategy for Australian Automotive Industry in India. Highlights included recruiting companies for Australian Automotive delegations and business matchings, Australia's innovation - 'Axcess Australia' car at Auto Expo, tooling mission, LPG Autogas mission, etc. Assisted several Australian companies connect with businesses.• Worked with leading Australian processed food brands identify representatives/ importers for retail trade across India.• Delivered presentations across Australia as part of ‘Riding the elephant’ series on positioning India in Australia as part of a core team in 2005, 2006 and 2007.• Worked with AWB (Australian Wheat Board) in positioning grain exports to PSUs and private players. Rolled out a road show to roller flour millers pan India for wheat. Assisted several exporters of pulses to connect with importers and indenters for local market 2003-2007. • Interacting with Indian Central Ministries to represent on policy issues, liaison on behalf of Australian Companies & Government.• Participating in industry forums and trade shows on behalf of Australian Companies.• Identify channel partners as well as other forms of partnerships for entry into the market.• Handling of outward Australian Ministerial and Government visits to India.• Building of inward and outward missions with customers & clients. Show less

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  Dubai Exports

  Jul 2008 - Mar 2009

  Country Representative

  As India Country Representative for Dubai Export Development Corporation (DEDC), principal responsibility was promoting Export & Re-Export out of Dubai and Inward investment in Dubai. Mapped Dubai industry in July-September, 2008 and assisted with three inward buyer’s missions from India to Dubai in F&B, ICT, and Healthcare in a short span of 9 months.Worked with the following companies to identify representatives/ partners in India :• Rochester Institute of Technology : for sourcing students from India• Emirates Academy of Hospitality Management : for sourcing students from India• Etisalat Academy : for sourcing students from India• Lacnor (NFPC) : for supplying juices to India• Mammut Industries: joint venture partner for truck trailers• HKTC Tower Crane Co. of Korea : for supplying tower cranesIn addition, worked with DIFC (Dubai International Financial Centre) and CII Western Region and hosted a regional conference of leading companies from Western India, in Dubai, seeking to attract inward investment into DIFC as well as into the 24 Free Trade zones. Co-ordinated discussions and agreement between Austrade and DEDC on knowledge sharing of systems, export market development program and other outreach programs for export promotion by DEDC through signing of an MOU. Show less

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  Australian Trade and Investment Commission (Austrade)

  Apr 2009 - now

  Team Lead for South Asia Premium Food & Agribusiness from 2010 to present. Led several inward and outward missions in F&B and grains. Assisted several Australian food brands establish businesses in the Indian market, developed marketing content through delivery of webinars and insight pieces, establishing strong F&B network with FIFI (Forum of Indian Food Importers) and individual companies, carrying out bespoke retail promotions, wine tastings and presenting to Australian industry with state government and allies. • Worked with Pulse Australia to sustain and expand pulses trade with India and signed a knowledge sharing MOU with IPGA (Indian Pulses and Grains Association). Identified millers and snack food companies for building partnerships with Australian exporters of pulses.• Carried out a road show across cities pan India for Australian Cotton Shippers Association in 2016 connecting with importers and mills and developing cotton exports to India.• Worked with Hort Innovation in leading a Hort Delegation of 9 CEOs from peak bodies to India to build horticulture exports to India in 2019.• Launched Austrade Ecommerce strategy and partnered with Amazon India and Flipkart to increase number of Australian brands/ skus from 2016 to present.• Participated in several foods shows Asia Fruit Logistica in Hong Kong, Gulfood Dubai, Australian Fine Food Australia, FHA Singapore carrying out business matching of buyer delegations from India and exporters from Australia. • I have also led individual responsibility for Nepal as a market from 2009 till 2017 building connects with key businesses in processed foods. I engaged and set up co-operation with NACCI (Nepal Australia Chamber of Commerce & Industry) through an MOU between Austrade and NACCI in 2009.• Planned, recruited and executed several Bespoke Wine Tasting sessions targeted at trade and HORECA in Kathmandu, Mumbai and New Delhi and with select wineries entering into the market through leading importers. Show less Team Lead for Aerospace & Defence South Asia from 2009-2016 to open ‘Defence & Aerospace’ sector. Delivered outward business missions to India and carrying out roadshows in Australia together with Department of Defence, Defence Export Controls, State Governments and allies. With change in priorities of government in 2016, merged into Advanced Manufacturing Sector. Contributed in business connects in automotive and defence sector.The key activities among others are as below :• Worked with a no. of Australian defence companies from 2009 till date, marketing capabilities to the Indian defence & homeland security sectors, including identifying & setting up channel partners. The companies that established channels have been in areas of Virtual Combat Training Systems, Ground Radar Systems, UAVs, HF Radios, Satcoms air to ground, Technical surveillance equipment, etc. • Presented on Indian Defence & Security sectors targeting Australian Defence & Aerospace companies across Perth, Adelaide, Sydney, Melbourne, Brisbane and Canberra together with state governments and Department of Defence (including Defence Export Controls and Australian Defence Export Office) to partner a sustained marketing campaign in 2012-13.• Engaged with leading Primes of Australia to set up engagements in Land Systems, EW, Marine & Communications area. • Worked with AIDN (Australian Industry Defence Network) and CII and executed a MOU to build knowledge exchange and assist companies.• Worked on Electric Mobility Mission to India from 25 to 29 November 2019 and Automotive Technology Mission in 2015• Built partnerships between Indian (ACMA) and Australian component association (FAPM) via an MOU to support business connects.• Worked on an Automotive Delegation to India in Feb. 2010 and identified partners for Futuris Automotive Interiors (Seating Systems) and T-Mag (casting technology for magnesium alloys) Show less

  • Senior Director - Trade & Investment

    Apr 2009 - now

  • Director - Trade & Investment

    Apr 2009 - Jun 2016