Ana Grassmann Vollrath

Experience

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  Conceito Digital

  Mar 2012 - Jun 2012

  Web Designer Intern

  Layout development for websites, banners, material for social networks, image processing, email marketing and customer service.

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  Vale da Web

  Jul 2012 - Oct 2014

  Web Designer

  Development of digital marketing plan, management and elaboration of social media content,content for blog, facebook ads, monitoring and reporting analytics and adwords, analyze and docof SEO. I started at the company as a designer and developed website layout, banners, image processing, email marketing, art for social networks, logo and printed material.

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  - Freelancer

  Dec 2014 - May 2016

  Graphic Designer / Social Media

  Page management on social networks: Facebook, Instagram, Pinterest and Youtube. And creation of graphic materials.

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  Teclógica

  Apr 2017 - Mar 2021

  Marketing Analyst

  • Assistance in activities related to campaigns, online communication (website/newsletter), relationship actions, brand positioning, press relations, market/customer research; co-marketing actions, events and webinars; • Creation of communication materials and advertisements for the market, online (slte/newsletter/direct mail/social networks) and offline (revls/folders); • Assisted the commercial area with the development of ppt presentations and other support materials. Customer Satisfaction Survey (NPS). • Assistance in the production and review of content for the materials to be disseminated; • Support in planning, monitoring and feeding the company's social media and corporate channels (website and blog). • Support in creating campaigns in the endomarketing area. Show less

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  Teclógica

  May 2021 - Jul 2022

  Marketing coordinator

  • Definition and management of marketing area indicators (OKRs) with the achievement of all 2021 goals.• Budget administration.• Support in internal marketing (endomarketing) actions.• Benchmarking.• Team management (5 people) and managing agencies and suppliers.• Implementation of inbound marketing strategy for B2B and strategic planning for new products.• Planning and management of digital and offline marketing, including website, campaigns, media, and events with a focus on conversion.• Managed the company's brand and products, including a new website project and media promotion.• Management of the prospecting and opportunity generation area, focusing on the approach and qualification of leads generated by the marketing area.• Focus on demand generation and campaign performance, as well as co-marketing for the LATAM market with a French partner company, Dassault Systèmes. Show less

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  Unifique Telecomunicações

  Jul 2023 - Nov 2023

  Inbound Marketing Analyst

  • Creation of Landing Pages for campaigns.• Email marketing campaigns and automation flows using the RD Station tool.• Support in tracking strategies using UTM parameters.• Content writing for the blog using SEO strategies.

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  Newell Brands

  Oct 2024 - now

  Ui Designer

  Collaborated with renowned brands such as Coleman, Oster, Cadence, Contigo, and Invicta to create visually appealing and functional digital assets. • Designed and developed monthly e-commerce interfaces, ensuring seamless user experiences and brand consistency. • Created engaging and responsive weekly email marketing layouts using HTML, driving customer engagement and retention. • Prioritized innovative design solutions to align with marketing strategies and achieve business goals.0/2.000Máximo de 2000 caracteres. Show less