Efe Güvenli

Experience

• 

  METU Business Club

  May 2015 - May 2017

  -Leading team that consist of 21 director/coordinator & 150+ member.-Organize 8 country wide events. Also plannig every aspect of these events such as marketing & finance.-Improving efficiency of the team and ensure harmony among the team members.

  • President

    May 2016 - May 2017

  • Vice President

    May 2015 - Jun 2016
• 

  Erasmus Plus

  Oct 2015 - Nov 2015

  Young Development Programe

  Worked with multinational team to increase productivity of youngsters in Poland. This experience improved my team work abilities and also my communication skills.

• 

  Sisecam

  Aug 2016 - Sept 2016

  Sales Internship
• 

  ODTÜ

  Oct 2016 - Jul 2017

  Üniversite Stratejik Planlama Kurulu

  Preparing strategic planning for next 5 years to improve efficieny of METU.

• 

  Colgate-Palmolive

  Jul 2017 - now

  - Ensure sustainable and higher growth in marketplace customers* with higher margin (* Amazon - Trendyol - Hepsiburada )- Initiate new product launches by creating end to end planning- Analyzing marketplaces to build unique strategies to increase traffic & creating pricing strategies to increase conversion according to consumer needs.- Design consumer journey to create better shopping experience.- Crack the search algorithm to drive share of search to create best-selling products.- Develop ACPL Framework strategy (*Attention-Consideration-Purchase-Loyalty)- Lead digital investments* and manage budget to maximize return on investments *(CPAS - CRM - Retail Media Tools) 收起

  • Customer Development Manager - National SPMs & eComm (B&M.com)

    Nov 2024 - now

  • Retail Environment Manager

    Jan 2024 - Jan 2025

  • eCommerce Customer Development Manager

    Jun 2021 - Jan 2024

  • Customer Development Executive

    May 2019 - Jun 2021

  • Assistant Customer Development Executive

    Apr 2018 - May 2019

  • Customer Development & Marketing Management Trainee

    Jul 2017 - Apr 2018