Efe Güvenli

Efe Güvenli

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location of Efe GüvenliGreater Istanbul

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  • Timeline

  • About me

    Customer Development Manager of National SPM & B&M.com at Colgate-Palmolive

  • Education

    • Manisa Anadolu Öğretmen Lisesi

      -
    • Orta Doğu Teknik Üniversitesi

      -
      Business Administration

      社团活动:Okçuluk takımı Boks takımı Ultimate Frizbi takımı Kendo Unifeb Kızılay

  • Experience

    • METU Business Club

      May 2015 - May 2017

      -Leading team that consist of 21 director/coordinator & 150+ member.-Organize 8 country wide events. Also plannig every aspect of these events such as marketing & finance.-Improving efficiency of the team and ensure harmony among the team members.

      • President

        May 2016 - May 2017
      • Vice President

        May 2015 - Jun 2016
    • Erasmus Plus

      Oct 2015 - Nov 2015
      Young Development Programe

      Worked with multinational team to increase productivity of youngsters in Poland. This experience improved my team work abilities and also my communication skills.

    • Sisecam

      Aug 2016 - Sept 2016
      Sales Internship
    • ODTÜ

      Oct 2016 - Jul 2017
      Üniversite Stratejik Planlama Kurulu

      Preparing strategic planning for next 5 years to improve efficieny of METU.

    • Colgate-Palmolive

      Jul 2017 - now

      - Ensure sustainable and higher growth in marketplace customers* with higher margin (* Amazon - Trendyol - Hepsiburada )- Initiate new product launches by creating end to end planning- Analyzing marketplaces to build unique strategies to increase traffic & creating pricing strategies to increase conversion according to consumer needs.- Design consumer journey to create better shopping experience.- Crack the search algorithm to drive share of search to create best-selling products.- Develop ACPL Framework strategy (*Attention-Consideration-Purchase-Loyalty)- Lead digital investments* and manage budget to maximize return on investments *(CPAS - CRM - Retail Media Tools) 收起

      • Customer Development Manager - National SPMs & eComm (B&M.com)

        Nov 2024 - now
      • Retail Environment Manager

        Jan 2024 - Jan 2025
      • eCommerce Customer Development Manager

        Jun 2021 - Jan 2024
      • Customer Development Executive

        May 2019 - Jun 2021
      • Assistant Customer Development Executive

        Apr 2018 - May 2019
      • Customer Development & Marketing Management Trainee

        Jul 2017 - Apr 2018
  • Licenses & Certifications

  • Volunteer Experience

    • Volunteer

      Issued by AIESEC on Jun 2015
      AIESECAssociated with Efe Güvenli