Kelly Lania

Experience

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  Grace Ormonde Wedding Style magazine

  Jun 2011 - Dec 2011

  Editorial Assistant

  -Developed content calendar and wrote copy to be used in Editor-in-Chief's weekly blog posts. -Oversaw planning, styling and merchandising of photoshoots to ensure imagery reflected brand theme.-Supported national sales team with generating leads for the ultra-exclusive Platinum List.

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  Talent Resources

  May 2012 - Oct 2012

  Content Manager

  Planned, executed, and evaluated social media campaigns to attain consumer engagement through product placement and influencer partnerships.

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  Toys"R"Us

  Jan 2013 - Jan 2018

  -Attained record high growth (10% over a 6 month period) in registry creates by owning submission process and asset review for all print and digital marketing collateral in support of the launch of a new corporate initiative. -Created training content and monthly newsletter to educate 5K instore team members on product knowledge and best practices. -Researched industry trade shows and recommended events based on cost-benefit analysis.-Revamped email series by tracking competitors, evolving loyalty components, and conducting UAT Show less

  • Associate Brand Manager - Marketing & Strategy

    Jan 2017 - Jan 2018

  • Assistant Buyer - Consumables & Infant Care

    Jan 2014 - Jan 2017

  • Assistant Marketing Manager- Loyalty & Registry

    Jan 2013 - Jan 2014
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  Prudential Financial

  Jan 2019 - Jan 2020

  Account Executive - Brand Marketing & Advertising

  -Primary contact between full service advertising agency and business owners for all campaign objectives (creation of creative briefs), site messaging and timeline expectations to ensure optimal customer experience for multi-cultural platform. -Owned, tracked, and analyzed production budget for Prudential's Individual Solutions Group. -Developed and implemented training toolkits for 2K+ field team members.

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  CROSSMARK

  Jan 2020 - Jan 2022

  Customer Business Manager

  -Drove business growth and acquired positive results for 30+ beauty (cosmetics/skincare/fragrance/haircare) and grocery clients at strategic wholesale and retail partners by delivering on business initiatives though forecasting, negotiating, promotional strategies, and analytics. -Achieved 90% sell through rate and gained incremental $250K by presenting and securing 9 holiday items to retailer. -Nominated by VP for the 2022 Top Women In Grocery – Rising Star Award, Presented by Progressive Grocer. Show less

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  Amika

  Jun 2022 - now

  International Business Manager - UK