Kelly Lania

Kelly Lania

Editorial Assistant

Followers of Kelly Lania805 followers
location of Kelly LaniaNew York City Metropolitan Area

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  • Timeline

  • About me

    International Business Manager | Retail Marketing Manager | Account Manager |

  • Education

    • Johnson and Wales University

      -
      Bachelor’s Degree
  • Experience

    • Grace Ormonde Wedding Style magazine

      Jun 2011 - Dec 2011
      Editorial Assistant

      -Developed content calendar and wrote copy to be used in Editor-in-Chief's weekly blog posts. -Oversaw planning, styling and merchandising of photoshoots to ensure imagery reflected brand theme.-Supported national sales team with generating leads for the ultra-exclusive Platinum List.

    • Talent Resources

      May 2012 - Oct 2012
      Content Manager

      Planned, executed, and evaluated social media campaigns to attain consumer engagement through product placement and influencer partnerships.

    • Toys"R"Us

      Jan 2013 - Jan 2018

      -Attained record high growth (10% over a 6 month period) in registry creates by owning submission process and asset review for all print and digital marketing collateral in support of the launch of a new corporate initiative. -Created training content and monthly newsletter to educate 5K instore team members on product knowledge and best practices. -Researched industry trade shows and recommended events based on cost-benefit analysis.-Revamped email series by tracking competitors, evolving loyalty components, and conducting UAT Show less

      • Associate Brand Manager - Marketing & Strategy

        Jan 2017 - Jan 2018
      • Assistant Buyer - Consumables & Infant Care

        Jan 2014 - Jan 2017
      • Assistant Marketing Manager- Loyalty & Registry

        Jan 2013 - Jan 2014
    • Prudential Financial

      Jan 2019 - Jan 2020
      Account Executive - Brand Marketing & Advertising

      -Primary contact between full service advertising agency and business owners for all campaign objectives (creation of creative briefs), site messaging and timeline expectations to ensure optimal customer experience for multi-cultural platform. -Owned, tracked, and analyzed production budget for Prudential's Individual Solutions Group. -Developed and implemented training toolkits for 2K+ field team members.

    • CROSSMARK

      Jan 2020 - Jan 2022
      Customer Business Manager

      -Drove business growth and acquired positive results for 30+ beauty (cosmetics/skincare/fragrance/haircare) and grocery clients at strategic wholesale and retail partners by delivering on business initiatives though forecasting, negotiating, promotional strategies, and analytics. -Achieved 90% sell through rate and gained incremental $250K by presenting and securing 9 holiday items to retailer. -Nominated by VP for the 2022 Top Women In Grocery – Rising Star Award, Presented by Progressive Grocer. Show less

    • Amika

      Jun 2022 - now
      International Business Manager - UK
  • Licenses & Certifications

    • Excel Quick Tips

      LinkedIn
      Jun 2023
      View certificate certificate
    • Strategic Thinking

      LinkedIn
      Jun 2023
      View certificate certificate
    • Substitute Teacher - Five Year License

      State of New Jersey
      Oct 2020
    • 2021 Network Of Women Leadership Certificate

      Network of Executive Women