Isabelle RUF

Experience

• 

  Whirlpool Corporation

  Jul 1998 - Aug 1998

  Office sales representative household appliance

  Sales and phone support for the independent resellers network.

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  METATEC BV - The Netherlands

  Aug 1999 - Jan 2000

  Marketing assistant

  Assistant to the Marketing director.Mission: Market analysis on anti-hacking systems

• 

  Lagardère Publicité

  Aug 2001 - Dec 2008

  Commissioning and analysing ad hoc and regular research studies.Market research on several countries on print and online media for strategic purpose.Support for international advertising sales team: Analysing and monitoring of various worldwide magazines segments and websites..

  • Marketing & research manager

    Oct 2007 - Dec 2008

  • International Marketing & Research executive

    Aug 2001 - Oct 2007
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  AdLINK Internet Media

  Dec 2008 - Jan 2010

  European Marketing & Research manager

  Two main activities in this position Support the International product management department and evaluate strategy for business development. Manage the European research and sits at EIAA Marketing and Research working groups

• 

  AdUX

  Jan 2010 - May 2011

  European trade marketing manager

  Implementation of the European advertising sales strategy and products in the local markets. Marketing support for mobile, online video advertising development in Europe. Development of pan-European packaged offers for international sales team. Manage partnership with third party research institutes/ IAB member for Marketing and Research working groups.

• 

  HiPay

  Feb 2011 - Oct 2016

  Head of Marketing & Communication HiPay

  At HiPay, I was driving pan-european marketing and communication, to bring HiPay brands top of mind for European e-tailers and online publishers.I was in charge of HiPay's B2B media campaigns and corporate website and social media management.I was leading the European B2B events with a participation to over 20 events across Europe every year (MRC, GamesCom, e-Commerce 1to1, Paris Retail Week, Casual Connect Amsterdam, NetComm Milan …)I was managing, online and offline lead generation campaigns through marketing automation tools.I liaised and coordinated PR with the support of several agencies across Europe. Show less

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  Activisu / Activ'screen

  Oct 2016 - Jul 2023

  Marketing Director ACTIVISU & ACTIV'SCREEN

  Communication and Brand Strategist, elevating awareness through PR, social media, and pivotal B2B trade events. Lead Product Marketing Manager for Activisu and Activ’screen, orchestrating the successful launch new products and steering vital strategic partnerships. Expertly manage a dynamic team of + 10 people, controlling the marketing budget and enhancing sales through trade marketing techniques.

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  EssilorLuxottica

  Jul 2023 - now

  Marketing Communication and Instrument Expertise Director- Instruments division