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Cam Walbridge

Cam Walbridge

Talent Management & Digital Marketing Intern

Followers of Cam Walbridge828 followers
location of Cam WalbridgeLos Angeles, California, United States

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  • Timeline

  • About me

    Digital Marketing & Content Strategy Manager at Mattel (Barbie, Hot Wheels, Fisher Price) | YouTube Specialist

  • Education

    • Loyola Marymount University

      -
      Bachelor of Business Administration - BBA Marketing

      Activities and Societies: Student Ambassador, Tour Guide, The Los Angeles Loyolan (Newspaper), Delta Sigma Pi (Professional Business Fraternity), The Odyssey Program (Greece Study Abroad), International Business Study Abroad (South Korea & China)

  • Experience

    • StyleHaul, Inc.

      Jun 2018 - Aug 2018
      Talent Management & Digital Marketing Intern

    • First Media US

      Oct 2018 - Jun 2019
      Audience Development Intern

    • Fullscreen (a WarnerMedia Company)

      Jul 2019 - Feb 2021
      Video Strategist

      Client: Mattel• Contributed to a +93% YoY increase in organic views, turned YouTube into Hot Wheels’ #1 driver of global sales• Assisted in developing Hot Wheels’ YouTube strategy• Synthesized channel analytics & conducted weekly/monthly optimizations • Developed & presented monthly reporting decks for 14 markets across EMEA & LATAM• Collaborated with paid media team to amplify viewership across 8 product sales

    • Moonbug Entertainment

      Feb 2021 - Oct 2021
      Account Manager, Brand Partnerships

      Clients: Orajel, Mattel, MGA Entertainment, Jazwares

    • Mattel, Inc.

      Nov 2021 - now

      • Associate Manager, Integrated Marketing | Content Strategy

        May 2024 - now

      • Senior Content Strategist, Integrated Marketing

        Nov 2021 - May 2024

  • Licenses & Certifications